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Product Marketing Summit Boston

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Industry renewal rates for eComm subscriptions: • Lower than 80%: Rates much lower than a one-off purchase for an equally priced product. • Between 80-90%: LTV is ~6 billing cycles. For a $120 product, LTV is $720 • Above 90%: LTV is ~10 billing cycles. • Over 95%: You've something special and holding on to customers for (LTV) ~20 billing cycles.

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