Practical to guide quick, cheap and effective user testing

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5PN"MUFSNBO!UPNBMUFSNBO 69-FBEBU5SJBM3FBDI A practical guide to user testing http://www.ﬂickr.com/photos/smjb/ Tuesday, 24 September 13

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We don’t have time or money for testing Tuesday, 24 September 13

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4IPVMEOPUUBLFNPSFUIBOBEBZ We don’t have time or money for testing Tuesday, 24 September 13

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4IPVMEOPUUBLFNPSFUIBOBEBZ 4IPVMEOPUDPTUNPSFUIBOg We don’t have time or money for testing Tuesday, 24 September 13

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4IPVMEOPUUBLFNPSFUIBOBEBZ 4IPVMEOPUDPTUNPSFUIBOg 4BWJOHTGSPNUJNFXBTUFENBTTJWFMZPVU XBZDPTUT We don’t have time or money for testing Tuesday, 24 September 13

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We don’t need to test with users Tuesday, 24 September 13

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.FUSJDTUFMMZPV8)"5`TIBQQFOJOHCVUJU EPFTO`UUFMMZPV8): We don’t need to test with users Tuesday, 24 September 13

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.FUSJDTUFMMZPV8)"5`TIBQQFOJOHCVUJU EPFTO`UUFMMZPV8): :PVSVTFSTEPO`ULOPXBTNVDIBTZPVEP We don’t need to test with users Tuesday, 24 September 13

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.FUSJDTUFMMZPV8)"5`TIBQQFOJOHCVUJU EPFTOÙUFMMZPV8): :PVSVTFSTEPOÙLOPXBTNVDIBTZPVEP /PUDPNQSFIFOTJWFCVUEPFTOÙOFFEUPCF We don’t need to test with users Tuesday, 24 September 13

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These guys made those mistakes Tuesday, 24 September 13

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"UMFBTUFWFSZUXPXFFLT "UUISFFQBSUJDJQBOUT JEFBMMZ %PO`UXBJUVOUJMUIFFOEPGBQSPKFDU Test early, test often Tuesday, 24 September 13

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-JTUUIFTDFOBSJPTZPVXBOUUPUFTU -JLFTFUUJOHUIFTDFOFPGBQMBZ 'PSBSPNBOUJDIPMJEBZXFCTJUF “You want to book a romantic holiday for you and your partner for Valentine’s day. Take a look on the site and book a holiday that takes your fancy.” Preparing a test Tuesday, 24 September 13

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5SZUPUFTUXJUIQPUFOUJBMFYJTUJOHVTFST 6TFGPSVNT $SBJHTMJTU(VNUSFF TPDJBM OFUXPSLT ggXJMMBUUSBDUBMNPTUBOZPOF Finding participants Tuesday, 24 September 13

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Screening recruits 4BWFTZPVSJOCPYBOEBMMPXT ZPVUPTDSFFOBQQMJDBOUT Tuesday, 24 September 13

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"MXBZTSFDPSEUIFTFTTJPO .BLFTVSFUIFZGFFMDPNGPSUBCMF 4QFOEpSTUNJOTBTLJOHRVFTUJPOT Running a test Tuesday, 24 September 13

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"TLUIFNXIBUUIFZBSFUIJOLJOH %PO`UJOUFSGFSFCVUEPO`UMFUTJMFODF DPOUJOVF 1SPCFGPSGSVTUSBUJPOBOETBUJTGBDUJPO Act like a therapist Tuesday, 24 September 13

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8SJUFEPXOUISFFNPTUJOUFSFTUJOH UIJOHTBUUIFFOEPGFBDITFTTJPO -PPLGPSDPNNPOQSPCMFNT 4IPXGPPUBHFUPZPVSUFBN Capturing insights Tuesday, 24 September 13