Developer Experience is User Experience

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Developer Experience is User Experience DevRelCon London 7 December 2016 Mike Brevoort

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Sub Title Everything we do starts by blending the sciences with the humanities - the robots with the pencils - the engineers with the designers.

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https://medium.com/google-developers/ the-core-competencies-of-developer- relations-f3e1c04c0f5b#.36hgsdxqw Reto Meier The virtuous cycle of Developer Relations @mbrevoort

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https://medium.com/google-developers/ the-core-competencies-of-developer- relations-f3e1c04c0f5b#.36hgsdxqw Reto Meier The virtuous cycle of Developer Relations @mbrevoort

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@mbrevoort Developer relations programs should be measured by developer success

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“User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products - Don Norman @mbrevoort

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@mbrevoort “Developer experience encompasses all aspects of the developer's interaction with the company, its services, and its products - Me

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We can borrow tools from user experience research to shape devrel strategy spinster cardigan / https://www.ﬂickr.com/photos/84906483@N08/8747337118

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Personas

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Journey Maps Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8

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Watch Ask Listen http://www.wikihow.com/Sneak-Around-at-Night#/Image:Sneak-Around-at-Night-Step-15-Version-3.jpg

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@mbrevoort Care about how developers feel

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@mbrevoort

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“Quality is not in linear relation to customer satisfaction - Professor Noriaki Kano @mbrevoort

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Kano Model @mbrevoort SATISFACTION QUALITY

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Kano Model @mbrevoort SATISFACTION Baseline Expectations QUALITY

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Kano Model @mbrevoort SATISFACTION Linear Satisﬁers QUALITY

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Kano Model @mbrevoort SATISFACTION Delighters QUALITY

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A Delighter Example @mbrevoort

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Kano Model @mbrevoort SATISFACTION Indifference QUALITY

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Kano Model @mbrevoort SATISFACTION Indifference Baseline Expectations Linear Satisﬁers Delighters QUALITY

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@mbrevoort Kano Model is a framework for prioritizing satisfaction and delight

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@mbrevoort

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@mbrevoort

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@mbrevoort

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#OAuthcalypse http://aidanphantom.tumblr.com/post/109538630259/just-before-dawn-1981 @mbrevoort

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@mbrevoort

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http://aidanphantom.tumblr.com/post/109538630259/just-before-dawn-1981 @mbrevoort

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@mbrevoort

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@mbrevoort ““…first and foremost apologize for our confusion. We want to reset our relationship, and we want to make sure that we are learning, that we are listening, and that we are rebooting." - Jack Dorsey

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No API API Launch & Honeymoon OAuthcalypse Clone Wars & Limits Tools for Mobile Developers 2006 2016 2010 2012 2014 My Twitter Developer Journey (dramatization)

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No API API Launch & Honeymoon OAuthcalypse Clone Wars & Limits Tools for Mobile Developers 2006 2016 2010 2012 2014 My Twitter Developer Journey (dramatization)

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No API API Launch & Honeymoon OAuthcalypse Clone Wars & Limits Tools for Mobile Developers 2006 2016 2010 2012 2014 My Twitter Developer Journey (dramatization)

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Kano Model @mbrevoort SATISFACTION Baseline Expectations Delighters Natural Decay of Delight QUALITY

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How? @mbrevoort How do you feel if you did not have X (present) How do you feel if you had X (absent) • I like it • I expect it • I am neutral • I can tolerate it • I dislike it Given feature X:

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Evaluation @mbrevoort Like it Expect it Don’t Care Live With Dislike Like it Questionable Delighter Delighter Delighter Linear Satisfier Expect it Reverse Questionable Indifferent Indifferent Baseline Don’t Care Reverse Indifferent Indifferent Indifferent Baseline Live With Reverse Indifferent Indifferent Questionable Baseline Dislike Reverse Reverse Reverse Reverse Questionable Feature Present Feature Absent

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Evaluation @mbrevoort Like it Expect it Don’t Care Live With Dislike Like it Delighter Delighter Delighter Linear Satisfier Expect it Indifferent Indifferent Baseline Don’t Care Indifferent Indifferent Indifferent Baseline Live With Indifferent Indifferent Baseline Dislike Feature Absent Feature Present

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Evaluation @mbrevoort Like it Expect it Don’t Care Live With Dislike Like it Delighter Delighter Delighter Linear Satisfier Expect it Baseline Don’t Care Baseline Live With Baseline Dislike Feature Absent Feature Present

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Review @mbrevoort User experience research techniques should help shape your developer relations strategy. • Personas • Journey Maps • Watch, Ask, Listen • Kano Model • Design for Satisfaction and Delight

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Mike Brevoort Founder, Beep Boop CTO, Robots & Pencils @mbrevoort robotsandpencils.com beepboophq.com