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But there are also lots of other
types of common content
duplication causes
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How To Fix Your Content
Duplication Issues
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There are a number of different
solutions to consider but
understanding the reason the
issue exists will help you to find
the best solution rather than a
blanket fix
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Canonicalisation
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Questions to consider...
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Are the pages exact
duplicates?
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Is one of the pages
generating more traffic /
has more visibility?
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Does the page offer
additional value that
may not translate to SEO
value?
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If you answered yes,
yes, yes….
Then canonicalisation
may be your best bet.
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No Index
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Questions to consider...
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Are your crawl stats
suggesting Google’s
wasting a lot of valuable
time crawling these
pages?
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Do you need these
pages showing in
Google search results?
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Does the page offer
valuable information to
users?
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If you answered yes, no,
yes, then you may want to
noindex if
canonicalisation isn’t an
option
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Redirects
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Questions to consider...
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Does the page need to
exist at all?
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If the answer is no, then
redirect it!
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Rewrites
Questions to ask....
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Can you target the page
with a new search
intent?
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Do you have the
resource to rewrite?
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If you answered yes to
both, then rewrites may
be the better option.
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Or should you just live
with it?
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If you can implement a
resolution, then that is
often better choice for
long-term SEO success
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Redirects
• HTTPS / HTTP domains
• Pages that are not valuable, are
outdated and irrelevant
• Non-www / www. versions
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Canonicalisation
● Exact duplicate pages that offer user value
and so need to remain
● Pages that cannot be rewritten
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Canonicalisation
● One page generates more traffic /
visibility than the other
● You can’t redirect because of technical
restrictions
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Content Rewrites
● You can target different key terms and
search intent within the copy
● You have the resource to implement
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NoIndex
● If you absolutely need to keep the page,
but it holds no SEO value.
● Bots are wasting valuable crawl budget &
301 redirects aren’t an option.
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Some other
considerations
for content
duplication
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Block crawling of
parameterized duplicate
content with the URL
Parameter Tool
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Keep your internal
linking consistent
/page/
/page
/page/index.html
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For country-
specific content,
Google advises the
use of CCTLD’s &
hreflang.
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Avoid the resource issues
with content automation
using OpenAI & GPT-3