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Stop Tweeting on my Facebook

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Stop Tweeting on my Facebook Introducing the 21st Century

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@sethvargo

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I’m Seth @sethvargo

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Overview

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Overview Removing the “anonymous factor”

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Overview Removing the “anonymous factor” Getting valuable feedback

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Overview Removing the “anonymous factor” Getting valuable feedback Increasing traffic in-store and online

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Removing the “anonymous factor”

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Tweeting as yourself/family

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Tweeting as yourself/family Disconnect business and connect with clients

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CEOs used to hide behind desks all day - people knew who led big businesses, but no one knew what they were thinking...

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That’s changed...

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That’s changed...

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That’s changed...

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That’s changed...

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A good Tweeter

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A bad Tweeter

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A bad Tweeter

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Tips for good Tweeting

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Tips for good Tweeting Tweet about YOU

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Tips for good Tweeting Tweet about YOU Family, Friends, Food, Vacation, that IPI conference you just attended

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Tips for good Tweeting Tweet about YOU Family, Friends, Food, Vacation, that IPI conference you just attended Avoid promoting your business

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Tips for good Tweeting Tweet about YOU Family, Friends, Food, Vacation, that IPI conference you just attended Avoid promoting your business Follow your customers!

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Tweeting for the Company

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Tweeting for the Company Now, go hide behind your desk... seriously

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Facebook on Twitter #irony No personal connection ‘we’ & ‘us’, not ‘I’ & ‘me’ Unique identity

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Customer Service

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Customer Service

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Dealing with @mentions

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Dealing with @mentions ALWAYS respond to a client’s mention

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Dealing with @mentions ALWAYS respond to a client’s mention + thank the client (@mentioning them as well)

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Dealing with @mentions ALWAYS respond to a client’s mention + thank the client (@mentioning them as well) - depends...

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As a good example...

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As a good example... Just got my mom an awesome photo book at @photolab

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As a good example... Just got my mom an awesome photo book at @photolab @client, we’re glad you like it! I’m sure you mom will love it for #mothersday!

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As a good example... Just got my mom an awesome photo book at @photolab @client, we’re glad you like it! I’m sure you mom will love it for #mothersday!

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As a good example... Just got my mom an awesome photo book at @photolab @client, we’re glad you like it! I’m sure you mom will love it for #mothersday! @photolab just destroyed my SD card - now my vacation is gone! #lostmemories

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As a good example... Just got my mom an awesome photo book at @photolab @client, we’re glad you like it! I’m sure you mom will love it for #mothersday! @photolab just destroyed my SD card - now my vacation is gone! #lostmemories @client, we are really sorry about your experience. Bring in your card and we’ll see if we can recover the pictures we lost

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As a bad example...

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As a bad example... Just got my mom an awesome photo book at @photolab

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As a bad example... Just got my mom an awesome photo book at @photolab @client, here at @photolab, we make the best books around. Come to us for all your photo needs!

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As a bad example... Just got my mom an awesome photo book at @photolab @client, here at @photolab, we make the best books around. Come to us for all your photo needs!

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As a bad example... Just got my mom an awesome photo book at @photolab @client, here at @photolab, we make the best books around. Come to us for all your photo needs! @photolab just destroyed my SD card - now my vacation is gone! #lostmemories

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As a bad example... Just got my mom an awesome photo book at @photolab @client, here at @photolab, we make the best books around. Come to us for all your photo needs! @photolab just destroyed my SD card - now my vacation is gone! #lostmemories @client, we’re sorry, but @photolab is not responsible for lost or damaged media. We’d be happy to issue you store credit.

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Wrap Up

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Wrap Up Be yourself

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Wrap Up Be yourself Don’t be your business

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Wrap Up Be yourself Don’t be your business Give your business it’s own identity and personality

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Getting Valuable Feedback

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The Most Powerful Poll

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The Most Powerful Poll Ice cream parlors can find out what the flavor of the week should be

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The Most Powerful Poll Ice cream parlors can find out what the flavor of the week should be A gym can find out what time is best for its new hip- hop yoga class

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The Most Powerful Poll Ice cream parlors can find out what the flavor of the week should be A gym can find out what time is best for its new hip- hop yoga class Radio stations can determine the hottest concerts for the summer

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The Most Powerful Poll Ice cream parlors can find out what the flavor of the week should be A gym can find out what time is best for its new hip- hop yoga class Radio stations can determine the hottest concerts for the summer Manufacturers can do a pulse check on fans’ holiday shopping plans

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You Can:

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You Can: Ask clients what paper medias/sizes they prefer

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You Can: Ask clients what paper medias/sizes they prefer Decide what hours your lab should be open

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You Can: Ask clients what paper medias/sizes they prefer Decide what hours your lab should be open Learn what promotions customers would like

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You Can: Ask clients what paper medias/sizes they prefer Decide what hours your lab should be open Learn what promotions customers would like All without ever spending a dime

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Wrap Up

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Wrap Up It’s super simple

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Wrap Up It’s super simple Logon to your business on Facebook

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Wrap Up It’s super simple Logon to your business on Facebook Visit http://facebook.com/questions

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Increasing Traffic

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Honey! I’m home!!!

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Check In and Share

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Check In and Share

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Check In and Share

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Check In and Share

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Let clients do the heavy lifting

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Ever seen one of these?

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The Snowball Effect

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The Snowball Effect Offering deals increases traffic to your front door

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The Snowball Effect Offering deals increases traffic to your front door More people in your front door -> More people in your front door

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@sethvargo

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I’m Seth @sethvargo