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PRACTICES stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell Content SCS6079 Digital Practices MA Digital Media & Society DIGITAL eyelearn.org/workshops

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DIGITAL PRACTICES INTRODUCTION 1 hr lecture (all) 2½ workshop (2 group split) workshops (3 group split) weeks 1-2, 6-11: weeks 3 & 5: delivered by Prisca with Claire delivered by Creative Media Team with Claire Digital Practices Sessions: Fridays RESOURCES check MOLE for all official info eyelearn.org/workshops/digital-practices2020 session material: 1 hr lecture (all) 2½ workshop (2 group split) weeks 4: delivered by Lulu with Claire

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DIGITAL PRACTICES PROJECT BRIEFS 1. A site plan to outline the information architecture (this can be in form of a tree chart diagram or a well structured written document) 2. A website with at least five pages presented online, containing: text, images/video as appropriate 3. A 500-word document describing considerations for each main part of the website, the content structure, tone of copy and why you chose to include certain elements. deliverables: to be delivered by deadline via TURNITIN Digital Practices Project: Select one of three briefs Get Active! BRIEF 1 Bringing up children in a digital age BRIEF 2 Being an international student BRIEF 3 Check Handbook on MOLE for official details & specifics. ! → eyelearn.org/workshops/digital-practices2020 option to write your own brief: subject to approval of written brief proposal ‣ brief has to meet the same criteria as given topics ‣ deadline for submission of proposal: 6/3/2020

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DIGITAL PRACTICES INTRODUCTION who am I? — graphic designer since 1996 ~ transition to digital ~ — web designer since 2000 — teaching web design since 2002 Additional resources a little bit about me: ★ design for people ★ love the sharing spirit of the web ★ support web as free and open platform to empower people ★ open source all the way ★ Why WordPress? ~ all of the above :) — studio launched 2013 DESIGN LONDON WordPress STUDIO EYEDEA eyedeastudio.london design work

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DIGITAL PRACTICES PRACTICES stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell Content DIGITAL eyelearn.org/workshops

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DIGITAL PRACTICES Websites… how do they work?

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DIGITAL PRACTICES Websites… how do they work? national audience international audience

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DIGITAL PRACTICES Websites… how do they work? national audience international audience many users many preferences many devices

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DIGITAL PRACTICES Websites… how do they work? SERVER / SITE HOST DOMAIN NAME SERVER 128.168.68.192 https://website.com stairwell way finding content

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DIGITAL PRACTICES Websites… how do they work? enter web address /or/ click on search result link 1 https://website.com

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DIGITAL PRACTICES Websites… how do they work? https://website.com DOMAIN NAME SERVER browser looks up the IP address on the DNS (domain name server) 2 128.168.68.192

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DIGITAL PRACTICES Websites… how do they work? https://website.com DOMAIN NAME SERVER browser looks up the IP address on the DNS (domain name server) 2 128.168.68.192 SERVER / SITE HOST content őȁȁ˛ȁƛɭőɝƛȁȩžőɻƛƈ ǟșƈƛƈǟžőɻƛƈ ǁȩȁƈƛɝࠗƈőɻőŵőɭƛȩșɭƛɝʯƛɝ stairwell way finding

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DIGITAL PRACTICES Websites… how do they work? 128.168.68.192 SERVER / SITE HOST browser communicates with server 3 site displayed in browser 4 content őȁȁ˛ȁƛɭőɝƛȁȩžőɻƛƈ ǟșƈƛƈǟžőɻƛƈ ǁȩȁƈƛɝࠗƈőɻőŵőɭƛȩșɭƛɝʯƛɝ stairwell way finding

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DIGITAL PRACTICES Websites… how do they work? ↓ website setup 1. domain name 2. server/host registration manage name server file hosting server functions view site →

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DIGITAL PRACTICES Websites… how do they work? enter web address /or/ click on search result link 1 browser looks up the IP address on the DNS (domain name server) 2 browser communicates with server 3 site displayed in browser 4 content SERVER / SITE HOST DOMAIN NAME SERVER 128.168.68.192 őȁȁ˛ȁƛɭőɝƛȁȩžőɻƛƈ in dedicated folder/database on server https://website.com stairwell way finding

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DIGITAL PRACTICES Your website… how does it work? Your website Provided by the University, accessible on campus or via VPN from outside (see CiCS instructions for details). URL / website address ma-dms.sheffield.ac.uk/digp2020 + your unique number admin / WordPress login ma-dms.sheffield.ac.uk/digp2020##/wp-admin eyelearn.org/workshops/digital-practices2020

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DIGITAL PRACTICES PRACTICES stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell Content DIGITAL eyelearn.org/workshops

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DIGITAL PRACTICES What makes a good website? Which aspects do you consider important? ? What makes a good website?

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DIGITAL PRACTICES What makes a good website? provides sought-for information. is accessible. is easy to use. is clearly presented as secure. shows up-to-date content. loads fast. is professional. A good website presents a strong brand image. features images and videos. caters for its audience. is engaging & informative. looks attractive. presents legible text and clearly structured content. complies with applicable laws. keeps data confidential and secure. functions well and as expected. appeals to personal taste. ...

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DIGITAL PRACTICES What makes a good website? TEXT stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell PHOTOS content technical aesthetic User perspective - where do the priorities lie?

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DIGITAL PRACTICES What makes a good website? content ★ provides sought-for information. ★ shows up-to-date content. ★ is professional. ★ features images and videos. ★ caters for its audience. ★ is engaging & informative. ★ presents legible text and clearly structured content. ★ complies with applicable laws. technical ★ is easy to use. ★ is clearly presented as secure. ★ loads fast. ★ keeps data confidential and secure. ★ functions well and as expected. aesthetics ★ is engaging & informative. ★ looks attractive. ★ appeals to personal taste. User perspective - where do the priorities lie?

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DIGITAL PRACTICES What makes a good website? TEXT stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell PHOTOS content ★ provides sought-for information. ★ shows up-to-date content. ★ is professional. ★ features images and videos. ★ caters for its audience. ★ is engaging & informative. ★ presents legible text and clearly structured content. ★ complies with applicable laws.

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DIGITAL PRACTICES Content precedes design. Design in the absence of content is not design, it’s decoration.” “ Jeffrey Zeldman Content-out approach

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DIGITAL PRACTICES Browsing habits “If a site doesn’t load quickly, I move on.” “Google everything…” “I’m easy when browsing… anything might be worth the wait.” “Got to have a routine - same browser, same search - quick + easy.” “Loading speed matters more than anything else.” “Online privacy and tracking protection above all else.” “Block all ads.” “I don’t mind the ads.”

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DIGITAL PRACTICES Browsing habits www.menti.com/6bccq7zgya Let's talk about our internet routines, the browsers we prefer and search engines we use.

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DIGITAL PRACTICES stairwell stairwell TEXT stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell PHOTOS content creation editing for target group & context 1 ★ all copy for the site: main content as well as micro copy ★ all media files: collect / optimise for display on web ★ all material for download edited for suitable file formats (PDF/ZIP) Content-out approach

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DIGITAL PRACTICES stairwell stairwell TEXT stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell PHOTOS content creation editing for target group & context 1 ★ all copy for the site: main content as well as micro copy ★ all media files: collect / optimise for display on web ★ all material for download edited for suitable file formats (PDF/ZIP) ongoing feedback & testing, iterations/edits of content Content-out approach

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DIGITAL PRACTICES Content-out approach content creation editing for target group & context 1 content review / revision site planning for content structure 2 ongoing feedback & testing, iterations/edits of content SITE MAP WIREFRAME site map for content structure informs the wireframe for content layout & design stairwell stairwell TEXT stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell PHOTOS

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DIGITAL PRACTICES content creation editing for target group & context 1 content review / revision site planning for content structure 2 ongoing feedback & testing, iterations/edits of content SITE MAP WIREFRAME ongoing feedback & testing, iterations/edits of design + setup design for layout, type and presentation of all media 3 stairwell stairwell TEXT stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell PHOTOS Content-out approach

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DIGITAL PRACTICES Upcoming sessions on content TEXT stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell PHOTOS content ★ Digital Content Production weeks 3 & 5 delivered by Creative Media Team ★ Writing web content week 4 delivered by Lulu Pinney

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DIGITAL PRACTICES Options & considerations a) static, self-hosted website b) free-hosted website c) CMS [content management system] driven setup (can be free- or self-hosted) Putting a site online - which options are available? Why do you need to know? ✓ you are responsible for your own data. Knowing how to backup your site (content/setup/design) is vital. ✓ keep an eye on ownership. Knowing whether your uploaded content remains your own is important. content őȁȁ˛ȁƛɭőɝƛȁȩžőɻƛƈ ǟșƈƛƈǟžőɻƛƈ ǁȩȁƈƛɝࠗƈőɻőŵőɭƛȩșɭƛɝʯƛɝ stairwell way finding

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DIGITAL PRACTICES Options & considerations Putting a site online - which options are available? a) static, self-hosted website — webpages created as standalone, containing all data and media — design and content interlinked — all files fully functioning independently and uploaded on server b) free-hosted website — website part of a bigger setup, shared server and settings — often no direct access to files — settings and data protection by third party c) CMS [content management system] driven setup (can be free- or self-hosted) — content and design kept separated: content in database, design as theme — more flexibility in updating content structure and design — backups involve database, design and settings content őȁȁ˛ȁƛɭőɝƛȁȩžőɻƛƈ ǟșƈƛƈǟžőɻƛƈ ǁȩȁƈƛɝࠗƈőɻőŵőɭƛȩșɭƛɝʯƛɝ stairwell way finding

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DIGITAL PRACTICES CMS & template-driven design B ACKUP gif js php stairwell stairwell CONTENT DATABASE TEMPLATES / DESIGN jpg svg css website in browser https://website.com TEXT stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell PHOTOS

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DIGITAL PRACTICES CMS & template-driven design: practically speaking content in hand edited for web 1 site admin log in to update 2 add/upload content + label by using admin options 3 all content uploaded database updated 4 TEXT stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell PHOTOS DATABASE

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DIGITAL PRACTICES install & activate design via theme / template 5 ready to view browser will request content + design 6 gif js php DATABASE TEMPLATES / DESIGN jpg svg css website in browser https://website.com gif js php TEMPLATES / DESIGN jpg svg css CMS & template-driven design: practically speaking

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DIGITAL PRACTICES CMS & template-driven design: practically speaking BACKUP !!! both content and design 7 DATABASE gif js php TEMPLATES / DESIGN jpg svg css EXPORT VIA ADMIN or server control panel DOWNLOAD THEME FOLDER TEXT stairwell stairwell castle towers stairwell castle towers stairwell stairwell stairwell stairwell PHOTOS content

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DIGITAL PRACTICES WordPress

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DIGITAL PRACTICES ★ home of the hosted version ★ platform by Automattic ★ offers free and priced options ★ home of the software ★ free to download for self-hosting ★ developer documentation: CODEX Matt Mullenweg → ma.tt

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DIGITAL PRACTICES WordPress free as in freedom & free as in money ★ open source | license: GPL ★ reliable and technically stable ★ flexible, adaptive and extendable ★ large community contributing to core and plugins ★ wide variety of plugins available ★ easy update and content management ★ easy change of design via theme

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DIGITAL PRACTICES working with website in browser https://website.com

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DIGITAL PRACTICES

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DIGITAL PRACTICES

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DIGITAL PRACTICES

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DIGITAL PRACTICES

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DIGITAL PRACTICES ๏ always keep up-to-date! update both core version of WordPress, plugins and themes ๏ keep your admin password safe! when using a shared computer, remember to log out. working with

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DIGITAL PRACTICES working with

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DIGITAL PRACTICES Prisca Schmarsow [email protected] eyedeastudio.london