How to rethink the traditional SEO workspace to promote team wellbeing and productivity - Tom Vaughton Brighton SEO April Slides 2023

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How to rethink the traditional SEO workspace to promote team wellbeing and productivity slideshare.net/varnmedia linkedin.com/in/tomvaughton/ @VarnMedia Tom Vaughton Varn

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#BrightonSEO

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What is a traditional SEO Workspace The Office is Changing #BrightonSEO

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Recent events - We have needed to rethink the office #BrightonSEO

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Covid - we adapted at Varn Woodland walking meetings #BrightonSEO

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So it made us think #BrightonSEO

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We have rethought what the office means #BrightonSEO

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We have a created a Woodland Office #BrightonSEO

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Phase 1-2-3-4… #BrightonSEO

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Phase 1 > woodland meetings #BrightonSEO

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Phase 2 > The CamperVarn #BrightonSEO

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Phase 3 > marquee in the woods #BrightonSEO

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Phase 3 > work & play outdoors #BrightonSEO

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Phase 4 > inspiring events #BrightonSEO

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Phase 4 > VarnFest #BrightonSEO

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So what have we learnt? #BrightonSEO

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Increased team happiness & productivity #BrightonSEO

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Productivity is up Happiness @ work scored 4.8/5 > 79% productivity in the office > impressive 87% in the woods! #BrightonSEO

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Mental health benefits of being outdoors mind.org.uk #BrightonSEO

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So do you all need a woodland office? #BrightonSEO

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But everyone does want to be part of something bigger #BrightonSEO

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You need to find your Fish #BrightonSEO

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Unhappy Staff = Expensive #BrightonSEO

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I don’t think 100% remote working is good for you 80% of Brits feel working from home has had a negative impact on their mental health* *Nuffield Health #BrightonSEO

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I don’t think 100% remote working is good for you 81% of under-35s feared loneliness from long- term home working** Heightened levels of stress and anxiety among younger workers** **Chargifi #BrightonSEO

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The office is the people - not the building #BrightonSEO

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Create a workspace to be fun and inspiring #BrightonSEO

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Life is too short not to have fun Fun = happy team = increase productivity #BrightonSEO

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It’s helped us recruit #BrightonSEO

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It could be as simple as having PDPs #BrightonSEO

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No tolerance for the toxic Don’t tolerate poor performance - encourage high expectations #BrightonSEO

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People Are Different #BrightonSEO

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Don’t be a lazy leader #BrightonSEO

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Be intentional #BrightonSEO

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Thank you #BrightonSEO

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How to rethink the traditional SEO workspace to promote team wellbeing and productivity slideshare.net/varnmedia linkedin.com/in/tomvaughton/ @VarnMedia Tom Vaughton Varn