Slide 1

Slide 1 text

How to rethink the traditional SEO workspace to promote team wellbeing and productivity slideshare.net/varnmedia linkedin.com/in/tomvaughton/ @VarnMedia Tom Vaughton Varn

Slide 2

Slide 2 text

#BrightonSEO

Slide 3

Slide 3 text

What is a traditional SEO Workspace The Office is Changing #BrightonSEO

Slide 4

Slide 4 text

Recent events - We have needed to rethink the office #BrightonSEO

Slide 5

Slide 5 text

Covid - we adapted at Varn Woodland walking meetings #BrightonSEO

Slide 6

Slide 6 text

So it made us think #BrightonSEO

Slide 7

Slide 7 text

We have rethought what the office means #BrightonSEO

Slide 8

Slide 8 text

We have a created a Woodland Office #BrightonSEO

Slide 9

Slide 9 text

Phase 1-2-3-4… #BrightonSEO

Slide 10

Slide 10 text

Phase 1 > woodland meetings #BrightonSEO

Slide 11

Slide 11 text

Phase 2 > The CamperVarn #BrightonSEO

Slide 12

Slide 12 text

Phase 3 > marquee in the woods #BrightonSEO

Slide 13

Slide 13 text

Phase 3 > work & play outdoors #BrightonSEO

Slide 14

Slide 14 text

Phase 4 > inspiring events #BrightonSEO

Slide 15

Slide 15 text

Phase 4 > VarnFest #BrightonSEO

Slide 16

Slide 16 text

So what have we learnt? #BrightonSEO

Slide 17

Slide 17 text

Increased team happiness & productivity #BrightonSEO

Slide 18

Slide 18 text

Productivity is up Happiness @ work scored 4.8/5 > 79% productivity in the office > impressive 87% in the woods! #BrightonSEO

Slide 19

Slide 19 text

Mental health benefits of being outdoors mind.org.uk #BrightonSEO

Slide 20

Slide 20 text

So do you all need a woodland office? #BrightonSEO

Slide 21

Slide 21 text

But everyone does want to be part of something bigger #BrightonSEO

Slide 22

Slide 22 text

You need to find your Fish #BrightonSEO

Slide 23

Slide 23 text

Unhappy Staff = Expensive #BrightonSEO

Slide 24

Slide 24 text

I don’t think 100% remote working is good for you 80% of Brits feel working from home has had a negative impact on their mental health* *Nuffield Health #BrightonSEO

Slide 25

Slide 25 text

I don’t think 100% remote working is good for you 81% of under-35s feared loneliness from long- term home working** Heightened levels of stress and anxiety among younger workers** **Chargifi #BrightonSEO

Slide 26

Slide 26 text

The office is the people - not the building #BrightonSEO

Slide 27

Slide 27 text

Create a workspace to be fun and inspiring #BrightonSEO

Slide 28

Slide 28 text

Life is too short not to have fun Fun = happy team = increase productivity #BrightonSEO

Slide 29

Slide 29 text

It’s helped us recruit #BrightonSEO

Slide 30

Slide 30 text

It could be as simple as having PDPs #BrightonSEO

Slide 31

Slide 31 text

No tolerance for the toxic Don’t tolerate poor performance - encourage high expectations #BrightonSEO

Slide 32

Slide 32 text

People Are Different #BrightonSEO

Slide 33

Slide 33 text

Don’t be a lazy leader #BrightonSEO

Slide 34

Slide 34 text

Be intentional #BrightonSEO

Slide 35

Slide 35 text

Recommended reading:

Slide 36

Slide 36 text

Thank you #BrightonSEO

Slide 37

Slide 37 text

How to rethink the traditional SEO workspace to promote team wellbeing and productivity slideshare.net/varnmedia linkedin.com/in/tomvaughton/ @VarnMedia Tom Vaughton Varn