How to rethink the traditional
SEO workspace to promote
team wellbeing and productivity
slideshare.net/varnmedia
linkedin.com/in/tomvaughton/
@VarnMedia
Tom Vaughton
Varn
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#BrightonSEO
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What is a traditional SEO Workspace
The Office is Changing
#BrightonSEO
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Recent events - We have needed to
rethink the office
#BrightonSEO
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Covid - we adapted at Varn
Woodland walking meetings
#BrightonSEO
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So it made us think
#BrightonSEO
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We have rethought what the
office means
#BrightonSEO
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We have a created a Woodland Office
#BrightonSEO
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Phase 1-2-3-4…
#BrightonSEO
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Phase 1 > woodland meetings
#BrightonSEO
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Phase 2 > The CamperVarn
#BrightonSEO
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Phase 3 > marquee in the woods
#BrightonSEO
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Phase 3 > work & play outdoors
#BrightonSEO
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Phase 4 > inspiring events
#BrightonSEO
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Phase 4 > VarnFest
#BrightonSEO
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So what have we learnt?
#BrightonSEO
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Increased team happiness & productivity
#BrightonSEO
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Productivity is up
Happiness @ work scored 4.8/5
> 79% productivity in the office
> impressive 87% in the woods!
#BrightonSEO
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Mental health benefits of being outdoors
mind.org.uk
#BrightonSEO
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So do you all need a woodland office?
#BrightonSEO
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But everyone does want to be part of
something bigger
#BrightonSEO
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You need to find your Fish
#BrightonSEO
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Unhappy Staff = Expensive
#BrightonSEO
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I don’t think 100% remote
working is good for you
80% of Brits feel working from home has had a
negative impact on their mental health*
*Nuffield Health
#BrightonSEO
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I don’t think 100% remote
working is good for you
81% of under-35s feared loneliness from long-
term home working**
Heightened levels of stress and anxiety among
younger workers**
**Chargifi
#BrightonSEO
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The office is the people -
not the building
#BrightonSEO
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Create a workspace to be fun and inspiring
#BrightonSEO
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Life is too short not to have fun
Fun = happy team = increase productivity
#BrightonSEO
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It’s helped us recruit
#BrightonSEO
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It could be as simple as having PDPs
#BrightonSEO
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No tolerance for the toxic
Don’t tolerate poor performance - encourage high expectations
#BrightonSEO
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People Are Different
#BrightonSEO
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Don’t be a lazy leader
#BrightonSEO
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Be intentional
#BrightonSEO
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Recommended reading:
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Thank you
#BrightonSEO
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How to rethink the traditional
SEO workspace to promote
team wellbeing and productivity
slideshare.net/varnmedia
linkedin.com/in/tomvaughton/
@VarnMedia
Tom Vaughton
Varn