Localization beyond strings.xml

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Localization beyond strings.xml Arun Babu A S P Senior Android Engineer, Uber

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Localization: the process of making something local in character

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Localization: the process of making something local in character

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Why localize my app? To delay uninstalls 1.

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BUILD FOR NEXT BILLION USERS » First time internet users are coming in

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BUILD FOR NEXT BILLION USERS » First time internet users are coming in » They do not necessarily understand English

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BUILD FOR NEXT BILLION USERS » First time internet users are coming in » They do not necessarily understand English » Huge potential market waiting

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BUILD FOR NEXT BILLION USERS » First time internet users are coming in » They do not necessarily understand English » Huge potential market waiting » There are some great success stories

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DAILYHUNT » Total App Installs: 155 Million

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DAILYHUNT » Total App Installs: 155 Million » #1 News App, Best in class Cohort

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BATA

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BATA » Where is Bata from?

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BATA » Where is Bata from? » Switzerland

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BATA » Where is Bata from? » Switzerland » Design, Impact

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Cafe Coffee Day

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Cafe Coffee Day » Inverse from Bata

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Cafe Coffee Day » Inverse from Bata » Never show like local

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Cafe Coffee Day » Inverse from Bata » Never show like local » Branding and Experience

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Dynamic Localization All hail Firebase! 2.

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Dynamic Localization » Cloud Translation API » Firebase for Localization

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Cloud Translation API » Translate > 100 languages

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Cloud Translation API » Translate > 100 languages » Language auto detection

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Cloud Translation API » Translate > 100 languages » Language auto detection » Simple Integration

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Cloud Translation API » Translate > 100 languages » Language auto detection » Simple Integration » Highly scalable

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Firebase Localization

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Firebase Localization » Add/Remove langs

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Firebase Localization » Add/Remove langs » Dynamic updates

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Firebase Localization » Add/Remove langs » Dynamic updates » Smaller apk

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What is Google doing? Other than Googling itself 3.

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Augmented Reality based Translations

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Google Neural Machine Translation system http://www.ibtimes.co.in/how-googles-neural-machine-translation-makes-it-easier-indians-translate-english-724398

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Google Neural Machine Translation system

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Google Indic Keyboard - Transliteration Support We don’t have to learn our native language keyboards anymore!

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Google Indic Keyboard - Transliteration Support We don’t have to learn our native language keyboards anymore!

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Downloadable Fonts Support

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Downloadable Fonts Support » Create cohesive UI

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Downloadable Fonts Support » Create cohesive UI » Use less memory

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Downloadable Fonts Support » Create cohesive UI » Use less memory » Implement with confidence

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App Translation Service » Order, Receive and Apply translations simply

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App Translation Service » Order, Receive and Apply translations simply » Previous order can be synced and reused

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App Translation Service » Order, Receive and Apply translations simply » Previous order can be synced and reused » Recommends language based on usage, free mem

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App Translation Service » Order, Receive and Apply translations simply » Previous order can be synced and reused » Recommends language based on usage, free mem » Curated service providers & translations

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Localization Essentials - Udacity

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Google Pixel Buds

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Google Pixel Buds » Huge boost for travellers

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Google Pixel Buds » Huge boost for travellers » Can break language barriers

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Thanks! Arun Babu A S P, Android, Uber @arunbabuasp https://www.linkedin.com/in/arunasp/