Slide 52
Slide 52 text
WHO ARE
THE DECISION
MAKERS?
MARKETING
Typically an easier conversation. They tend to
focus a lot on brand consistency and customer
engagement / satisfaction.
1
IT / DEVELOPMENT
They tend care about implementation details,
how to reduce development costs, improve test
coverage, and in some cases how to avoid
writing front-end code.
2
FORWARD THINKING C-LEVEL (CMO, CTO, CIO)
They may have attended a conference or
latched on to some buzzwords & want to help
their organization be more effective and
increase time-to-market on new features.
3