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BEYOND THE BUZZWORDS Airbus EYV Winter Convention 2016

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WOLFGANG WOPPERER-BEHOLZ CO-FOUNDER MINDMATTERS CO-FOUNDER BETAHAUS HAMBURG CO-CREATOR PRODUCTFIELD ( )

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DIGITAL TRANSFORMATION

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DIGITAL TRANSFORMATION DIGITAL TRANSFORMATION !

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DIGITAL TRANSFORMATION ?

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IN AIRPLANES ?

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1983 2016 http://www.airbus.com/galleries/photo-gallery/dg/idp/111731-a350-1000-first-flight-air-to-air-029/?share=1 http://www.key.aero/central/images/gallery/822.jpg

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WE ARE HERE

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http://www.eco-mobil.at/uploads/pics/VW_Golf_Golf_VII_large.jpg 1974 2015

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BUT…

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https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif

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https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif https://fsmedia.imgix.net/9f/d8/bd/b8/4462/4b5f/8a94/84ef6597b667/google-car.gif

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https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif https://accessibility.uber.com/wp-content/uploads/sites/3/2016/05/uber_animated-gif.gif https://fsmedia.imgix.net/9f/d8/bd/b8/4462/4b5f/8a94/84ef6597b667/google-car.gif

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https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif http://comma.ai/ https://accessibility.uber.com/wp-content/uploads/sites/3/2016/05/uber_animated-gif.gif https://fsmedia.imgix.net/9f/d8/bd/b8/4462/4b5f/8a94/84ef6597b667/google-car.gif

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WE ARE HERE

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WE ARE HERE

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WE ARE HERE

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DISRUPTION!

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BUT IN AIRPLANES ?

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http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg

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http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg http://www.theverge.com/2016/4/12/11415518/spacex-rocket-landing-close-up-photos-falcon-9

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Hyperloop Alpha http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg http://www.theverge.com/2016/4/12/11415518/spacex-rocket-landing-close-up-photos-falcon-9

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Hyperloop Alpha http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg http://www.theverge.com/2016/4/12/11415518/spacex-rocket-landing-close-up-photos-falcon-9 https://www.theguardian.com/business/2016/nov/22/ryanair-flights-free-michael-oleary-airports

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DISRUPTION!

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( )

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http://www.isi-consultants.com/

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THE CONSULTANTS http://www.isi-consultants.com/

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https://blog.versionone.com/wp-content/uploads/sites/3/2014/05/bigstock-Word-Cloud-Lean-Manufacturin-46022440.jpg

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https://blog.versionone.com/wp-content/uploads/sites/3/2014/05/bigstock-Word-Cloud-Lean-Manufacturin-46022440.jpg

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https://techieprincesa.files.wordpress.com/2013/07/scrum.png

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https://techieprincesa.files.wordpress.com/2013/07/scrum.png

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BUZZWORDS.

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BUT…

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https://en.wikipedia.org/wiki/File:Skunk_works_Logo.svg

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SKUNK WORKS

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https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg

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https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg https://upload.wikimedia.org/wikipedia/commons/9/95/Usaf.u2.750pix.jpg

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https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg https://upload.wikimedia.org/wikipedia/commons/9/95/Usaf.u2.750pix.jpg http://www.migflug.com/jetflights/wp-content/uploads/2014/07/lockheed-martin-sr-71-blackbird-4-1038x576.jpg

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https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg https://upload.wikimedia.org/wikipedia/commons/9/95/Usaf.u2.750pix.jpg http://www.migflug.com/jetflights/wp-content/uploads/2014/07/lockheed-martin-sr-71-blackbird-4-1038x576.jpg https://upload.wikimedia.org/wikipedia/commons/a/a1/F-117_Nighthawk_Front.jpg

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KELLY JOHNSON’S PRINCIPLES

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KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership

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KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site

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KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation

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KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation

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KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly

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KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly ▸ Mark non-compliance with expectations explicitly and early on

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KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly ▸ Mark non-compliance with expectations explicitly and early on ▸ Establish trust by close collaboration

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KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly ▸ Mark non-compliance with expectations explicitly and early on ▸ Establish trust by close collaboration ▸ Pay well, timely, and according to performance, not head count

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TOO MUCH DETAIL?

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1 . LEARN FROM FEEDBACK

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2. FOCUS ON CUSTOMERS

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3. GET SELF-ORGANIZED

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SOUNDS REASONABLE?

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THEN LET’S DO IT!