Tweet
Tweet

Slide 1

Slide 1 text

2022/06/21 @SaaSελʔτΞοϓͷϞχλϦϯάLT খࢁ ݈ଠ(Koyama Kenta) @doyaaaaaken ΤϯδχΞʹΑΔࣄۀࢦඪ ܭଌͷεεϝ

Slide 2

Slide 2 text

ࣗݾ঺հ • ࢓ࣄ • גࣜձࣾεϚʔτϥ΢ϯυ CTO / ૑ۀϝϯόʔ • αʔόαΠυKotlinɾVueJSΛීஈॻ͍ͯ·͢ • OSS׆ಈ • kotlin-csvͷ࡞ऀʢ⭐: 400ʣ • KtorɾExposedɾkotest౳ͷίϯτϦϏϡʔλ @doyaaaaaken

Slide 3

Slide 3 text

ΤϯδχΞ޲͚LTͳͷʹ ”ࣄۀࢦඪ”͕ςʔϚͳͷʁ🤔

Slide 4

Slide 4 text

γεςϜ͚ͩͰͳ͘ࣄۀͷܭଌ ΋ΤϯδχΞϦϯάͷҰ෦Ͱ͢😎

Slide 5

Slide 5 text

ࠓ೔͓఻͍͑ͨ͜͠ͱ ʰΤϯδχΞ΋ࣄۀࢦඪͷܭଌʹ ؔΘͬͯΈΑ͏ʂʱ

Slide 6

Slide 6 text

ΤϯδχΞ͕ࣄۀࢦඪΛܭଌ͢ΔϝϦοτ 1. ܭଌͷεϐʔυ͕ѹ౗తʹૣ͍ 
 2. ܭଌΛલఏͱͨ͠ࢥߟɾจԽʹͳΔ

Slide 7

Slide 7 text

ϝϦοτ1: ܭଌͷεϐʔυ͕ѹ౗తʹૣ͍ ྫʣDBߏ଄ɾΞϓϦέʔγϣϯϩδοΫΛ஌͍ͬͯΔ৔߹ 
 ɹɹPdM͕30෼͔͔Δ෼ੳΛΤϯδχΞ͸5෼ͰͰ͖Δ • ୯७ʹ͕࣌ؒࠩ6ഒ⏱ • ෼ੳʹ30෼΋͔͔Δ৔߹ɺؾܰʹ෼ੳ͠Α͏ͱ͸ͳΒͳ͍ ⚠

Slide 8

Slide 8 text

ϝϦοτ2: ܭଌΛલఏͱͨ͠ࢥߟɾจԽʹͳΔ ܭଌΛ͢Δ্ͰҎԼΛཧղ͢Δඞཁ͕͋Δ • Why: Ͳ͏͍͏໨తͰܭଌ͢Δ͔ • How: Ͳ͏͢Ε͹ܭଌͰ͖Δ͔ ೔ࠒ͔Β෼ੳͷWhyɾHowΛߟ͑Δ͜ͱʹΑΓɺ • Why: ࣄۀཧղɾϢʔβཧղ͕ਂ·ΔɻϏδωεɾϓϩμΫτʹ͍ͭͯఆྔతͳٞ࿦΋Մೳʹɻ • How: ޙ͔ΒܭଌͰ͖ΔΑ͏ͳઃܭɾ࣮૷ʹ͢Δบ͕ͭ͘

Slide 9

Slide 9 text

ʰਪଌ͢ΔͳɺܭଌͤΑʱͷจԽ ΛࣄۀࢦඪͰ΋ମݱ͠Α͏💪

Slide 10

Slide 10 text

Ͳ͏͍͏;͏ʹࣄۀࢦඪͷ ܭଌΛ։࢝͠Α͏ʁ🤔

Slide 11

Slide 11 text

ࢀߟͱͯ͠εϚʔτϥ΢ϯυͷ ࣮ྫΛ঺հ͠·͢😉

Slide 12

Slide 12 text

લఏ: εϚʔτϥ΢ϯυͷձࣾ֓ཁ ઃཱ4೥ɾैۀһ਺͸໿20໊ɾϑϧϦϞʔτ

Slide 13

Slide 13 text

લఏ: εϚʔτϥ΢ϯυͷϏδωεϞσϧʢ1/2ʣ ελʔτΞοϓ2,800ࣾͱ౤ࢿՈʹαʔϏεΛఏڙ

Slide 14

Slide 14 text

લఏ: εϚʔτϥ΢ϯυͷϏδωεϞσϧʢ2/2ʣ ʰελʔτΞοϓɾ౤ࢿՈؒͷσʔλ࡞੒ɾڞ༗ɾ؅ཧϓϥοτϑΥʔϜʱ

Slide 15

Slide 15 text

αʔϏεͷಛ௃ ϚϧνϓϩμΫτͰ͋ΓϢʔβδϟʔχʔ͕ϓϩμΫτ͝ͱʹ 
 ҟͳΓKPI͕ϑΝωϧߏ଄Ͱߟ͑ʹ͍͘ ϑΝωϧͷྫ ը૾͸ https://btobmarketing-textbook.com/funnel-analytics/ ΑΓҾ༻

Slide 16

Slide 16 text

࣮ࡍʹߦ͍ͬͯͨܭଌΛ2छʹେผ 1. ࣄۀߏ଄ͷத৺తͳKPI 
 㱺 ఆظతͳϞχλϦϯά 
 2. ݸผͷҊ݅ͷࣄۀࢦඪͷܭଌ 
 㱺 ΤϯδχΞ͕ڵຯϕʔεͰউखʹ෼ੳ

Slide 17

Slide 17 text

1. ࣄۀߏ଄ͷத৺తͳKPIʹ͍ͭͯ ઃཱ3೥΄Ͳ͸PdM͕͍ͳ͔ͬͨͷͰɺCTO͕KPIઃܭɾ 
 μογϡϘʔυ࡞੒ ※ ৄࡉ͸LT಺Ͱ͓࿩͠͠·͢

Slide 18

Slide 18 text

2. ݸผͷҊ݅ͷࣄۀࢦඪͷܭଌ ྫʣػೳվળɾόάमਖ਼ͳͲͷ࢓༷ݕ౼࣌ʹɺطଘσʔλ΋ࢀߟʹ ͭͭ͠ࣄۀతͳ൑அΛߦ͏ʢ˞ ࣮ྫ͸LT಺Ͱ͓࿩͠͠·͢ʣ • ΤϯδχΞ͕֤छσʔλιʔεʹΞΫηεͰ͖Δঢ়گΛ 
 ࡞͍ͬͯΔʢMetabase, GAͳͲʣ • ࢓༷ɾ࣮૷ɾσʔλϚΠάϨʔγϣϯͳͲͷϨϏϡʔ࣌ʹ 
 طଘσʔλʹؔ͢Δٞ࿦ఏى

Slide 19

Slide 19 text

গ͠Ͱ΋ࢀߟʹͳΕ͹޾͍Ͱ͢☺

Slide 20

Slide 20 text

ࠓ೔͓఻͔͑ͨͬͨ͜͠ͱʢ࠶ܝʣ ʰΤϯδχΞ΋ࣄۀࢦඪͷܭଌʹ ؔΘͬͯΈΑ͏ʂʱ

Slide 21

Slide 21 text

(࠷ޙʹ) εϚʔτϥ΢ϯυઈࢍ࠾༻தͰ͢ ελʔτΞοϓ2,800͕ࣾొ࿥͢Δσʔλڞ༗ɾ؅ཧϓϥοτϑΥʔϜΛ 
 Ұॹʹ࡞ͬͯ͘ΕΔํΛ୳͍ͯ͠·͢ ˞·ͣ͸ΧδϡΞϧ໘ஊ͔Βʂ࠾༻ϖʔδ΋ੋඇ͝ཡ͍ͩ͘͞ɻ