Link
Embed
Share
Beginning
This slide
Copy link URL
Copy link URL
Copy iframe embed code
Copy iframe embed code
Copy javascript embed code
Copy javascript embed code
Share
Tweet
Share
Tweet
Slide 1
Slide 1 text
2022/06/21 @SaaSελʔτΞοϓͷϞχλϦϯάLT খࢁ ݈ଠ(Koyama Kenta) @doyaaaaaken ΤϯδχΞʹΑΔࣄۀࢦඪ ܭଌͷεεϝ
Slide 2
Slide 2 text
ࣗݾհ • ࣄ • גࣜձࣾεϚʔτϥϯυ CTO / ۀϝϯόʔ • αʔόαΠυKotlinɾVueJSΛීஈॻ͍ͯ·͢ • OSS׆ಈ • kotlin-csvͷ࡞ऀʢ⭐: 400ʣ • KtorɾExposedɾkotestͷίϯτϦϏϡʔλ @doyaaaaaken
Slide 3
Slide 3 text
ΤϯδχΞ͚LTͳͷʹ ”ࣄۀࢦඪ”͕ςʔϚͳͷʁ🤔
Slide 4
Slide 4 text
γεςϜ͚ͩͰͳ͘ࣄۀͷܭଌ ΤϯδχΞϦϯάͷҰ෦Ͱ͢😎
Slide 5
Slide 5 text
ࠓ͓͍͑ͨ͜͠ͱ ʰΤϯδχΞࣄۀࢦඪͷܭଌʹ ؔΘͬͯΈΑ͏ʂʱ
Slide 6
Slide 6 text
ΤϯδχΞ͕ࣄۀࢦඪΛܭଌ͢ΔϝϦοτ 1. ܭଌͷεϐʔυ͕ѹతʹૣ͍ 2. ܭଌΛલఏͱͨ͠ࢥߟɾจԽʹͳΔ
Slide 7
Slide 7 text
ϝϦοτ1: ܭଌͷεϐʔυ͕ѹతʹૣ͍ ྫʣDBߏɾΞϓϦέʔγϣϯϩδοΫΛ͍ͬͯΔ߹ ɹɹPdM͕30͔͔ΔੳΛΤϯδχΞ5ͰͰ͖Δ • ୯७ʹ͕࣌ؒࠩ6ഒ⏱ • ੳʹ30͔͔Δ߹ɺؾܰʹੳ͠Α͏ͱͳΒͳ͍ ⚠
Slide 8
Slide 8 text
ϝϦοτ2: ܭଌΛલఏͱͨ͠ࢥߟɾจԽʹͳΔ ܭଌΛ͢Δ্ͰҎԼΛཧղ͢Δඞཁ͕͋Δ • Why: Ͳ͏͍͏తͰܭଌ͢Δ͔ • How: Ͳ͏͢ΕܭଌͰ͖Δ͔ ࠒ͔ΒੳͷWhyɾHowΛߟ͑Δ͜ͱʹΑΓɺ • Why: ࣄۀཧղɾϢʔβཧղ͕ਂ·ΔɻϏδωεɾϓϩμΫτʹ͍ͭͯఆྔతͳٞՄೳʹɻ • How: ޙ͔ΒܭଌͰ͖ΔΑ͏ͳઃܭɾ࣮ʹ͢Δบ͕ͭ͘
Slide 9
Slide 9 text
ʰਪଌ͢ΔͳɺܭଌͤΑʱͷจԽ ΛࣄۀࢦඪͰମݱ͠Α͏💪
Slide 10
Slide 10 text
Ͳ͏͍͏;͏ʹࣄۀࢦඪͷ ܭଌΛ։࢝͠Α͏ʁ🤔
Slide 11
Slide 11 text
ࢀߟͱͯ͠εϚʔτϥϯυͷ ࣮ྫΛհ͠·͢😉
Slide 12
Slide 12 text
લఏ: εϚʔτϥϯυͷձࣾ֓ཁ ઃཱ4ɾैۀһ20໊ɾϑϧϦϞʔτ
Slide 13
Slide 13 text
લఏ: εϚʔτϥϯυͷϏδωεϞσϧʢ1/2ʣ ελʔτΞοϓ2,800ࣾͱࢿՈʹαʔϏεΛఏڙ
Slide 14
Slide 14 text
લఏ: εϚʔτϥϯυͷϏδωεϞσϧʢ2/2ʣ ʰελʔτΞοϓɾࢿՈؒͷσʔλ࡞ɾڞ༗ɾཧϓϥοτϑΥʔϜʱ
Slide 15
Slide 15 text
αʔϏεͷಛ ϚϧνϓϩμΫτͰ͋ΓϢʔβδϟʔχʔ͕ϓϩμΫτ͝ͱʹ ҟͳΓKPI͕ϑΝωϧߏͰߟ͑ʹ͍͘ ϑΝωϧͷྫ ը૾ https://btobmarketing-textbook.com/funnel-analytics/ ΑΓҾ༻
Slide 16
Slide 16 text
࣮ࡍʹߦ͍ͬͯͨܭଌΛ2छʹେผ 1. ࣄۀߏͷத৺తͳKPI 㱺 ఆظతͳϞχλϦϯά 2. ݸผͷҊ݅ͷࣄۀࢦඪͷܭଌ 㱺 ΤϯδχΞ͕ڵຯϕʔεͰউखʹੳ
Slide 17
Slide 17 text
1. ࣄۀߏͷத৺తͳKPIʹ͍ͭͯ ઃཱ3΄ͲPdM͕͍ͳ͔ͬͨͷͰɺCTO͕KPIઃܭɾ μογϡϘʔυ࡞ ※ ৄࡉLTͰ͓͠͠·͢
Slide 18
Slide 18 text
2. ݸผͷҊ݅ͷࣄۀࢦඪͷܭଌ ྫʣػೳվળɾόάमਖ਼ͳͲͷ༷ݕ౼࣌ʹɺطଘσʔλࢀߟʹ ͭͭ͠ࣄۀతͳஅΛߦ͏ʢ˞ ࣮ྫLTͰ͓͠͠·͢ʣ • ΤϯδχΞ͕֤छσʔλιʔεʹΞΫηεͰ͖Δঢ়گΛ ࡞͍ͬͯΔʢMetabase, GAͳͲʣ • ༷ɾ࣮ɾσʔλϚΠάϨʔγϣϯͳͲͷϨϏϡʔ࣌ʹ طଘσʔλʹؔ͢Δٞఏى
Slide 19
Slide 19 text
গ͠ͰࢀߟʹͳΕ͍Ͱ͢☺
Slide 20
Slide 20 text
ࠓ͓͔͑ͨͬͨ͜͠ͱʢ࠶ܝʣ ʰΤϯδχΞࣄۀࢦඪͷܭଌʹ ؔΘͬͯΈΑ͏ʂʱ
Slide 21
Slide 21 text
(࠷ޙʹ) εϚʔτϥϯυઈࢍ࠾༻தͰ͢ ελʔτΞοϓ2,800͕ࣾొ͢Δσʔλڞ༗ɾཧϓϥοτϑΥʔϜΛ Ұॹʹ࡞ͬͯ͘ΕΔํΛ୳͍ͯ͠·͢ ˞·ͣΧδϡΞϧ໘ஊ͔Βʂ࠾༻ϖʔδੋඇ͝ཡ͍ͩ͘͞ɻ