Content and Commerce + 

Hey, I’m Johannes – Studied Computer Science MSc – Started to work MASSIVE ART WebServices in 2013 – Sulu Core Developer – PHP / Symfony / JavaScript / React / Elasticsearch / SQL / … – Now working for Sulu GmbH and responsible for Custom Development @wachterjohannes [email protected] https://github.com/wachterjohannes 

The Players 

Sulu – Content Management Platform – Full-Stack Symfony – Made for businesses – Simple UI – High Performance – 100% Open Source 

For business – Built with the needs of business and industry in mind – Enterprise features without ridiculous license fees – Supports multi-language, multi-portal and multi-channel – Easy to integrate data from external resources – Perfect for developing any type of business app 

For editors – Really simple and very fast user interface – Web-based, no installation required – Edit forms that validate content & ensure correct semantics – Live preview content as you type it – Switch between different devices (Smartphone, Tablet or Desktop) 

For developers – Full-Stack Symfony environment – Semantic configuration of templates – Easy transition from data to HTML – Build applications around content management – Add/Remove functionality with Symfony Bundles 

Bicycles Everyone can ride them, many can repair it
 (WordPress etc.) Cars Many can ride them, some can repair it
 (Drupal, TYPO3 etc.) Supertanker Need highly specialized staff, expensive and very complex
 (Hybris, OpenText, Adobe Experience Manager etc.) Trucks Need a special license, must be configured to your needs (eZ Publish, Pimcore etc.) Where we see us … 

Sylius – eCommerce Platform – Full-Stack Symfony – Extensible and customizable – Many Plugins – Adapters for PIMs/ERPs – Multi-Channel 

Sylius – Complete Solution – But modular – Short time to Market – Allows incremental development process 

Compare Sulu Sylius E-Commerce - x E-Commerce Plugins - x Adapters
 PIMs / ERPs - x Shop User API - x 

Compare Sulu Sylius Content Management x - (Very basic Plugin) Configurable Templates x - Advanced Caching (Varnish) x - Drafting / Versioning / Audience Targeting x - 

Compare Sulu Sylius Multi-Portal / Channel x x Multi-Language x x Flexible / Intuitive Admin UI x (for content) x (for eCommerce) Symfony x x 

“ What belongs together, grows together! 

The Game 

Content-Commerce – Editorial Content – Combined with matching Products – Added value for Customer – Increased Sells https://www.zielbar.de/magazin/content-marketing-commerce-9650/ 

Brooklyn Soap Company – Men Healthcare Journal – Each Post with matching products – Editorial Content – Less interactions https://bklynsoap.com/de/ 

Nike Run Club – App for individuell training-plans – Tipps & Tricks in a Journal – Application combined with editorial Content https://www.nike.com/at/de_de/c/running/nike-run-club/training-plans 

Headless eCommerce – Decouple presentation and eCommerce Layer – Add flexibility and maintainability – Independent of Selling channel – Use-Case specific systems https://www.massiveart.com/blog/technologien-fuer-headless-e-commerce 

Traditional vs. Headless eCommerce Traditional Headless Front-end Development – Design constraints – Time to edit the database, code and platform is massive – No design constraint. Just make a simple API call – Need to make front-end presentation from scratch Customization and personalization Pre-defined experience for both users and admin Create your own experience for both users and admin Flexibilität and adaptability Front-end is tightly coupled with back-end - only little room for customization – Endless customization – Changes can be made in the front- end https://www.coredna.com/blogs/headless-commerce 

The Gameplay 

First attempt
 Full Integration – Symfony + Symfony – Sulu API driven – Sylius provides API 

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“ Don’t bark up the wrong tree. 

Second attempt
 Synchronization – Sulu & Sylius working parallel – Synchronize product data – Sulu renders the webpage – Interaction with Sylius over Rest-API 

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How much is enough? 

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Sulu as Gateway 

Sulu as Content-Provider 

“ Questions upon questions?? 

Game Winners 

Feinschmecker Shop – Developed by Sulu – Using – Symfony Messenger + Redis Streams – SuluArticleBundle – Various Sylius Plugins – React App talking to Sylius ShopApi Plugin https://www.feinschmecker.de/ 

Glasses24 – Developed by brille24.de – Online but Work in Progress – Using – Synchronization to ArticleBundle – Sulu pipelines Sylius ShopApi Plugin – Planned – Akaneo PIM Integration – Cutting of SuluArticleBundle by using Elasticsearch directly https://www.glasses24.com/ 

Boneco – Developed by MASSIVE ART WebServices – Work in progress – Using – Symfony Messenger + Redis Stream – Synchronization to custom Entity in Sulu – React App talking to Sylius ShopApi Plugin 

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