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@manu_madeddu 1 Crafting the perfect side hustle with AI Manuel Madeddu PERFORMICS @manu_madeddu https://speakerdeck.com/manuelmadeddu

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@manu_madeddu 2 @JoJoeRugs @JoJoeRugs Tool: https://aiapp.vidnoz.com/

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@manu_madeddu 3 Introduction A Bit About Me: • Father of 2 lovely boys • AD @ Performics • Studied Robotics (Mechatronics) • 14yrs Experience as Marketing Specialist • SEO & AI Passionate Tool: https://faceswapper.ai/

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@manu_madeddu 4 Introduction A Bit About What I’ll Cover: • Use of AI to Become Rich!

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@manu_madeddu 5 Introduction A Bit About What I’ll Cover: • Use of AI to Become Rich! • Correct Use of AI to Build a Website • Elements to Include to Meet Guidelines • How to Monetise • Process & Insights

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@manu_madeddu 6 Hypothesis Experiments • Expert use of AI to generate content is rewarded by Google and Users. Hypothesis • Site is trusted by users and generates revenue. (Use of AI to)Target A Specific Audience and Become Authoritative Monetise

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@manu_madeddu 7 Match Search Intent Sense Check Generated Content Personal Insights/ Case Studies Logical & Contextual Structure Use of Media Formats Authority Signals (Author, Socials) FAQs Internal Linking UGC Internal Search Key Elements AI Content Creation: Key Elements

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@manu_madeddu 8 The Process

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@manu_madeddu 9 1. Market Research MATCH SEARCH INTENT

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@manu_madeddu 10 1. Market Research Selecting a Niche Sources: Google Index + SEMRush Why Persian Rugs? • No Prior Knowledge • Very Specific Audience • Good margins, High Value items

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@manu_madeddu 11 2. Keyword Universe & Structure MATCH SEARCH INTENT

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@manu_madeddu 12 2. Keywords Universe & Structure Keyword Research & Intent Optimisation Thorough keyword research and Intent Based Planning (IBP)*: • Semi-automated solution • Measure your SOV across key categories • Look at market seasonality and trends in consumer behaviour • What People are Searching and When Source: Performics IBP, Ahrefs, Google PPA *Proprietary Performics tool.

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@manu_madeddu 13 2. Keywords Universe & Structure Keyword Mapping 90 Pages Mapped with Relevant FAQs Source: Ahrefs, Performics IBP FAQs

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@manu_madeddu 14 2. Keywords Universe & Structure Draft of Site Structure Tool: https://app.mindmup.com/

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@manu_madeddu 15 3. Name MATCH SEARCH INTENT

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@manu_madeddu 16 3. Name Domain Name • Relatable/Friendly Name • Connect with Audience • Contain Head Terms Source: Jesse Cunningham “Important Google Update: SEO Has Changed” https://www.youtube.com/watch?v=JD1pKclSxNs

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@manu_madeddu 17 4. Social Profiles AUTHORITY SIGNALS

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@manu_madeddu 18 4. Social Profiles Social Profiles • Build authority signals (EEAT) • Push Visibility through socials or verticals • Better target audience and push traffic Tools: https://imgcreator.zmo.ai/, Hootsuite

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@manu_madeddu 19 5. AI Prompting CONTENT GENERATION

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@manu_madeddu 20 5. AI Prompting Prompting Tool: ChatGPT 4 Focus Keywords (Keyword Mapping) FAQs (Market/Keyword Research) Targeted Audience Competitors Tone Of Voice 5 Prompts 84 pages

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@manu_madeddu 21 Prompting – Google Sheets Formulas + ChatGPT Tool: Google Sheets 5. AI Prompting

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@manu_madeddu 22 6. QA & Expanded Content PAGE STRUCTURE

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@manu_madeddu 23 6. QA & Expanded Content ChatGPT Output: Tools: ChatGPT4, WordPress, https://invideo.io/ • Visual Assets • Videos • Structured Sections + CTA • Internal Linking • Unique Set of FAQs • Structured Optimised Content with FAQs and Metadata Before Publishing:

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@manu_madeddu 24 6. QA & Expanded Content Source: Gemini Advanced Expand Content: • Personal Insights

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@manu_madeddu 25 6. User Generated Content Tool: WordPress User Generated Content: • Forum

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@manu_madeddu 26 Let’s talk money now! BUILD YOUR SIDE HUSTLE

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@manu_madeddu 27 9. Monetise Tool: https://affiliate-program.amazon.co.uk/ Monetise: • Gift Ideas • Relevant Products % of Amazon Sales from the site

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@manu_madeddu 28 9. Monetise Tool: https://www.google.com/adsense/ Monetise: • Google AdSense

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@manu_madeddu 29 Results

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@manu_madeddu 30 Results Tool: Google Search Console • No Ban! • Steady increase of visibility • Interest around Maintenance/Carpet Types

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@manu_madeddu 31 Results Tool: Google Search Console • 4 Ordered items so far, 219 clicks Money?

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@manu_madeddu 32 Results

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@manu_madeddu 33 Learnings & Takeaways

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@manu_madeddu 34 Learnings Learnings • Expert use of AI to generate content is rewarded by Google and Users. Hypothesis • Site is trusted by users and generates revenue. Structured, Optimised AI generated content hasn’t been penalised by search engines. Too early to enjoy a multimillion life but there’s been some interest.

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@manu_madeddu 35 Learnings • Conduct a thorough analysis beforehand • Use AI as part of a process • Always fact check • Expand by Including Personal Insights • Publish Content Gradually and Push Indexation • Use Visual Assets + Videos + Markup Takeaways

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@manu_madeddu 36 Learnings • Visit CarpetJoe.com • Follow Joe Rugs • I’ll let you know if I’ll become rich – or the site will be banned after today! For more: https://speakerdeck.com/manuelmadeddu

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@manu_madeddu 37 THANK YOU!