Monktoberfest 2018 Better Living Through EMPATHY Claire Giordano VP Marketing, Citus Data @clairegiordano @citusdata Monktoberfest 2018 | Portland, Maine

Monktoberfest 2018 2 • Originally from NH • Sun Microsystems • RedMonk <> OpenSolaris • Head of Marketing, Citus Data • @clairegiordano

Monktoberfest 2018 10:30a @clairegiordano

Monktoberfest 2018 Have you ever had someone put their back or shoulder to you at a dinner party? 4 @clairegiordano

Monktoberfest 2018 Have you ever gotten a super-long & wordy email that was just too frickin drawn-out to deal with? *^&*$^*%*#! 5 Source: the Paris Review: How Mechanical Rubber Goods Are Made. February 14, 2014

Monktoberfest 2018 6 @clairegiordano

Monktoberfest 2018 “When I first visited your website, I could quickly understand what Citus is all about.” @clairegiordano

Monktoberfest 2018 Apropos #Monktoberfest A talk that started with a tweet... back in 2015. @clairegiordano

Monktoberfest 2018 9 “Jobs to Be Done” THINK What does Citus offer? What problems does it solve? Can Citus address Postgres perf issues? Can Citus address single-node PG limits? Can Citus fix hodgepodge of band-aids I’m currently using to scale Postgres? Is Citus a growth path from Heroku Postgres or Amazon RDS Postgres? How to buy? // How to download? // Pricing? What do other customers say? Are docs & tutorials robust? Useful? Usable? How does Citus compare to other databases? What is relationship of Citus to Postgres? Who is team? How big is company? How do I migrate to Citus? SEE read a blog post discovered via Google read a blog post found on HN look for Postgres expertise look for engineering expertise check out what Citus is after hearing talk by Citan at a conference heard of Citus, not sure what it is? DO Sign up for newsletter Request phone call via “contact us” Ask questions via drift Create a cloud account to try out Citus Download open source version of Citus

Monktoberfest 2018 Monktoberfest 2018 you can do to grow “empathy muscles” things 5 @clairegiordano

Monktoberfest 2018 11 Merriam Webster logo By Encyclopædia Britannica, Inc. [Public domain], via Wikimedia Commons

Monktoberfest 2018 12 Source: https://www.gapingvoid.com/blog/2016/04/18/i-feel-your-paing/

Monktoberfest 2018 Puppies @clairegiordano

Monktoberfest 2018 Cats @clairegiordano

Monktoberfest 2018 15 Wouldn’t it be painful (and exhausting) to feel empathy for everyone & everything? @clairegiordano

Monktoberfest 2018 16 Wouldn’t it be painful (and exhausting) to feel empathy for everyone & everything? build walls thick skin arm’s length compartmentalize @clairegiordano

Monktoberfest 2018 Monktoberfest 2018 talk about empathy? Why? @clairegiordano

Monktoberfest 2018 Monktoberfest 2018 because you can’t be a good leader without empathy Why? @clairegiordano

Monktoberfest 2018 Monktoberfest 2018 because you can’t be a good without empathy Why? conference organizer @clairegiordano

Monktoberfest 2018 Monktoberfest 2018 because you can’t be a good without empathy Why? parent @clairegiordano

Monktoberfest 2018 Monktoberfest 2018 because you can’t be a good marketer without empathy Why? @clairegiordano

Monktoberfest 2018 Monktoberfest 2018 you can do to grow “empathy muscles” things 5 @clairegiordano

Monktoberfest 2018 Me • Content • Websites • Newsletters • Blog Posts • Case Studies Source: Instagram @clairegiordano

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Monktoberfest 2018 Open your circle 1 @clairegiordano

Monktoberfest 2018 Kill the pronouns 2 @clairegiordano

Monktoberfest 2018 Postgres first received JSON support in Postgres 9.2. But the initial JSON support in 9.2 was about JSON validation, hence itwas less ideal for many use cases that needed italong with fast query performance. A couple of years later we got the the successor to the JSON datatype: JSONB. Itis a binary version of JSON stored on disk. It compresses, so you lose whitespace, but itcomes with some powerful index types to allow you to work much more flexibly with your JSON data.

Monktoberfest 2018 Postgres first received JSON support in Postgres 9.2. But the initial JSON support in 9.2 was about JSON validation, hence the initial JSON support was less ideal for many use cases that needed JSON support along with fast query performance. A couple of years later we got the the successor to the JSON datatype: JSONB. JSONB is a binary version of JSON stored on disk. JSONB compresses, so you lose whitespace, but JSONB comes with some powerful index types to allow you to work much more flexibly with your JSON data.

Monktoberfest 2018 Use Headlines 3 @clairegiordano

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Monktoberfest 2018 32 You Can Tell People the Takeaway—or Let Them Guess!

Monktoberfest 2018 Make it scannable 4 @clairegiordano

Monktoberfest 2018 34 Source: Multi-Device Web Design by Luke Wroblewski

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Monktoberfest 2018 Read Out Loud 5 @clairegiordano

Monktoberfest 2018 37 http://www.hemingwayapp.com/

Monktoberfest 2018 Obsess About What Your Users Really Need 6 @clairegiordano

Monktoberfest 2018 Obsess About What Your Users Really Need 6 @clairegiordano I almost put a coffin here instead of a clock.

Monktoberfest 2018 Empathy Matters. @citusdata @clairegiordano citusdata.com/join-newsletter