Why focussing on SEO
will not help you to
become an E-E-A-T
Chantal Smink
chantalsmink.nl
chantalsmink.nl/brighton
@chantal_smink
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
"The SEO who doesn't do SEO anymore"
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
We all know what Google thinks and does right?
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
What we SEO's do
Helpful content
around
keywords
Maybe buy some
better links?
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Showing authors
& creating author
bio's
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
WHAT
MAKES A
HAPPY
MARRIAGE?
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
WHAT GOOGLE WANTS WHAT WE THINK IS FINE
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
But long time Google rewarded wannabe's
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
E-E-A-T is not just about showing authors
E-E-A-T is not just about author bio's
E-E-A-T is not just about using creditable copywriters
E-E-A-T is not just about showing your address
E-E-A-T is not just about the 'about us' page
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
THEY ARE ICING ON THE CAKE
BUT THEY DO NOT MAKE YOU AN E-E-A-T
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
Credits: Getty Images - FOX
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
Google just wants to know who the true
authorities are
Content: are you adding value to the web with what you are saying
Reputation: do people think you are the go to person in an area
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
Linkbuilding helps me to become an EEAT
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
The links that you can buy, are (in 90% of the cases)
not the links that will make you an E-E-A-T
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
True E-E-A-T's are the Gordon Ramsay of their
industry
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
Not by doing this for SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
• Image of SEO
• Expectations
• Money
• It's just too big
A PERFECT WEBSITE
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
How I did it (just one example)
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
I didn't do things for SEO, but the result is visible in
SEO. I created helpful content and got other experts
talking about me
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
Proof (YMYL)
40% YTY
Beating Governmental Health Webiste
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
Your task:
How can I brand my company (with content) in a way
that will make other experts talk about me online?
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
When done right:
Helpful content
Happy visitor
Brand preference
Increase branded & direct traffic
True Genuine E-E-A-T
Useful content for all channels
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
Keep in mind:
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
For you to think about:
what kind of content do you want to produce?
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@chantal_smink chantal-smink @chantalsminknl
NOT YOUR TYPICAL SEO
Chantal Smink
Organic Marketing Strategist
chantalsmink.nl