Feeding Creativity Without Compromising User Needs

Slide 1

Slide 1 text

Originally presented by Andy Clarke at IceWeb, Reykjavik, Iceland, 2006 Feeding Creativity Without Compromising User Needs Andy Clarke is a digital designer, speaker, and writer whose designs have helped companies around the world to increase their sales pipeline and revenue, and charities to increase donations. He founded Stuff & Nonsense and has consulted and designed for clients including Disney Store UK, Fairfax Media, Home Office (UK), Greenpeace, ISO, SAP, STV, SunLife, WIPO, and WWF. He works on creative website and digital product designs and provides ongoing creative direction. He coaches agencies and mentors designers on dealing with clients, and delivering creative projects. If you’re looking to design better digital products and websites, develop a design system or style guide, or want to understand how design can help your business, you should talk to him. Stuff & Nonsense Ltd. Eversleigh, Lon Capel, Gwaenysgor, Flintshire, LL18 6EJ, UK For work enquiries go to stuffandnonsense.co.uk or call +44 (0)1745 851848

Slide 2

Slide 2 text

Feeding your creativity without compromising user needs Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License ANDY CLARKE ICEWEB 2006, REYKJAVIK, ICELAND

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

Feeding your creativity without compromising user needs “A general term used to describe the degree to which a system is usable by as many people as possible without modiﬁcation.” Accessibility Source: Wikipedia “The ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal.” Usability Source: Wikipedia “W3C Markup Validation Service checks Web documents in formats like HTML for conformance to W3C standards.” Validation Source: W3C

Slide 5

Slide 5 text

Feeding your creativity without compromising user needs Design stake-holders Further business inﬂuences including sponsorship and advertising requirements, sales objectives and the needs of business management. Business The process of planning and executing pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals. Marketing Source: Wikipedia Symbolic embodiment of a company, product or service. Typically includes a name, logo and other visual elements. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Brand Source: Wikipedia

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

No content

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

-1 -1 -1 -1

Slide 14

Slide 14 text

-1 -1 -1

Slide 15

Slide 15 text

-1

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

-1

Slide 18

Slide 18 text

Slide 19

Slide 19 text

-1 -1

Slide 20

Slide 20 text

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

Slide 23

Slide 23 text

Show navigation Contextual navigation Image based content Contextual navigation Content Contextual navigation Show identity HBO global navigation Page identity

Slide 24

Slide 24 text

Show navigation Contextual navigation Image based content Contextual navigation Content Contextual navigation Show identity HBO global navigation Page identity

Slide 25

Slide 25 text

+1 +1

Slide 26

Slide 26 text

-1

Slide 27

Slide 27 text

-1

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

No content

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

Remarking Tim Burton’s Corpse Bride web site stuffandnonsense.co.uk/ downloads / corpsebride .zip

Slide 33

Slide 33 text

presentation slides stuffandnonsense.co.uk / downloads / creative .pdf Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License all images are copyright of their original owners and all copyrights, trademarks and ownerships recognised. this presentation is for educational purposes only