How the web will save publishing (WNC Turin 2014)

Slide 1

Slide 1 text

How the web will save publishing Andrew Betts, FT Labs @triblondon, @ftlabs

Slide 2

Slide 2 text

No content

Slide 3

Slide 3 text

0 50 100 150 200 250 300 350 400 450 2011 2012 2013 Winning at digital FT subscrip8ons, Digital vs print, thousands (FT)

Slide 4

Slide 4 text

Print on the wane UK na8onal newspaper circula8on, millions (ABC) 20 22 24 26 28 30 2000 2001 2002 2003 2004 2005 2006 2007 2008

Slide 5

Slide 5 text

hLp://mmperry.com/images/a-‐telegraph_oﬃce1x1.jpg

Slide 6

Slide 6 text

Content Cura8on Distribu8on Unbundling the news product

Slide 7

Slide 7 text

No content

Slide 8

Slide 8 text

Mobile is taking over the world PCs vs smartphone/tablet unit sales, millions of USD (Enders Analysis) 0 200 400 600 800 1000 1200 1400 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Slide 9

Slide 9 text

Desktop vanishes at the weekend Average ar8cle consump8on by device (FT)

Slide 10

Slide 10 text

People pay more readily on tablets % who have paid for news content, by device (Reuters digital report 2014) 0 5 10 15 20 25 30 Tablet Smartphone Computer

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

Google Amazon Apple Microso2 Facebook Phone & tablet OS ✔ ✔ ✔ Email/messaging service ✔ ✔ ✔ ✔ App market/store ✔ ✔ ✔ ✔ ✔ Iden8ty system ✔ ✔ ✔ ✔ ✔ Media management ✔ ✔ ✔ Calendar/diary ✔ ✔ ✔ ✔ Handset hardware ✔ ✔ ✔ ✔ Locking users into ecosystems Ecosystem lock-‐in leaves content providers vulnerable to commodi8za8on

Slide 14

Slide 14 text

Our Content Distribu8on Pladorm Powerful ecosystems Pladorms own the rela8onship with the user. Users

Slide 15

Slide 15 text

Our Content Pladorm A Empower users to be ﬁckle We can break out of the ecosystem by making the rela8onship portable. Users Pladorm B Pladorm C Pladorm D Pladorm E Users Users Users Users

Slide 16

Slide 16 text

Be everywhere, be on everything Extended content: Community content through FT channels Core: FT content through FT channels Maximum extension: Community content through 3rd party channels Extended reach: FT content through 3rd party channels

Slide 17

Slide 17 text

Key targets for innova8on •  Payment models and user experience •  Responsive design •  Componen8sa8on

Slide 18

Slide 18 text

No content

Slide 19

Slide 19 text

No content

Slide 20

Slide 20 text

De twee jonge miljonairs op deze pagina’s zijn rijk geworden dankzij internet en dankzij het simpele idee ‘dit kan beter’. Onder die twee trends (vaak gecombineerd) kun je het gros van de jonge rijken uit de Quote 500 Junior, die morgen uitkomt, scharen. Stijn Koster (30) verkoopt internetcapaciteit, Jeroen van Ze zijn miljonair voor hun 40ste. Maar wat ze ervoor moesten doen was wel hard. 3 hours ago Alexander Klöpping Jonge miljonairs Hoe word je miljonair? // Gezien de lijst van jonge rijken in de Quote 500 Junior moet je een simpel idee hebben en internetondernemer worden // Dat deden Stijn en Jeroen ook Hallo, ik ben 30 jaar en ik heb 20 miljoen euro MARLEEN LUIJT Like € 0,15 • Money-back guarantee. 1. One click buy 2. Article opens in reader. Close within 15 seconds results in instant refund € 0,15 • Money-back guarantee

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

No content

Slide 25

Slide 25 text

No content

Slide 26

Slide 26 text

Origami: the FT’s new component standard

Slide 27

Slide 27 text

“the 1970s-style newspaper publishing process – making incremental changes to multiple editions through the night – is dead” -‐ Lionel Barber

Slide 28

Slide 28 text

Find me online: email: [email protected] twitter: @triblondon web: http://trib.tv