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Selling Digital Products The story of Perch CMS Rachel Andrew Dev.Ocean, November 2012
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So what is Perch?
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A Self-hosted PHP & MySQL CMS.
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A simple use case
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Complete control of your design and mark-up
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Bootstrapped from our existing service business
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Do what you know
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Build something that you need.
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We need “a really little CMS”
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... other people might need this too
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Bootstrapping is easy if you can do most of the work yourself.
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Use evenings, weekends, downtime in your business to work on your product.
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For us, the code came free.
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What can you do that only costs your time and not money?
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Pay for things that matter most
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We paid for User Interface design work.
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We paid a solicitor to create a software license.
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We paid for top quality hosting for the marketing site.
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Balance the “Minimum Viable Product” with the fact that first impressions count
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Perch was making a profit after 24 hours
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Your brand is incredibly important in a crowded market.
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People remember we are the CMS with the bird.
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Great support is free marketing.
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We offer unlimited, free support.
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When deciding product pricing, take support time into account.
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Listen to your customers
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What will make the most difference to the most people?
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Be open to change but don’t forget who you are
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Supporting self-hosted software
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People have terrible hosting
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Lack of server resources
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Baffling configurations
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People want to host PHP on Windows
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Web hosts passing the blame
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People have crazy working practices
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Stop developing sites in sub-folders! http://allinthehead.com/retro/352/stop-building-sites-in-subfolders
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People don’t understand what is related to your product.
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We have to use what is commonly available
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Put your customers first
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“A business that makes nothing but money is a poor business.” - Henry Ford -
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thank you. @rachelandrew rachelandrew.co.uk grabaperch.com edgeofmyseat.com