Slide 17
Slide 17 text
Reactive Approach
Engineering / Product
… be experts with the API and be able to explain all features
… create community projects
… create high-quality apps and demos that show off the API
… take support shifts once a month
… contribute to the documentation
…. collect product feedback
Marketing
… lead the charge on our technical content
… review content for developer-friendliness
… use their networks to promote content
… use their networks to get attendance for our events
… go to meetups and conferences in their areas of expertise
… go events outside their area of expertise and serve in a
mentoring capacity to others who are there
… monitor the health of our developer brand and whether
we’re creating enough goodwill in the community
… know which conferences and hackathons to sponsor
… manage and build key individual relationships in the
community
… help the company reach and win over developer
influencers
… get community members to share their projects
… create and moderate places for the community to gather
Sales / SE
… create sales collateral
… help outbound strategic accounts
… participate in pre-sales activities
… create upsell opportunities to customers they know
Culture … own and enforce the code of conduct
… help us hire a more diverse team
Industry / External
… know everything about their company’s API and
their vertical(s)
… be publicly visible, accessible and available (online
and offline)
… share what they’re learning back to the DevRel
community
…. do technical support for their API
… have a firm grasp of emerging technologies
… be embedded in communities other than their own
… hold their company accountable to the community
and the industry
… speak to journalists and analysts