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Mental Models UX Boston Feb 20, 2014 @davewasmer ! #uxception

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Disclaimer Not a UX expert

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What is a Mental Model? an intuitive understanding of a system based on past experience and/or logic

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Mental Models in App UI duolingo

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Mental Models in App UI Paper

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Mental Models in App UI AWS EC2

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Mental Models in App UI Heroku

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Mental Models in App UI Kinvey

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What is a Backend?

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What is a Backend? Users?

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What is a Backend? Data?

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What is a Backend? Business Logic?

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Kinvey Features User Mangement Data Storage Collection Hooks Custom Endpoints Scheduled Code File Storage Email Templates Open Graph Google Places Foursquare Data Links Auth Links Push Notifications External BL

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How do we handle this?

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How do we handle this? Simplify

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How do we handle this? Anchoring

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Mailchimp Email

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Twilio Phone + SMS

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Amazon EC2 Instances

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Heroku Dynos

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Kinvey ?

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Kinvey Users + Analytics?

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Kinvey Data

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Your app’s mental model?

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Keep in mind …

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Keep in mind … Painful to change

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Keep in mind … You are biased

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Keep in mind … White lies can be helpful

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This is challenging stuff But also exciting

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Think this is fun too? Kinvey is hiring!

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@davewasmer