Design Portfolio Masterclass

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Design Portfolio masterclass by @kingsidharth HelloMeets Bangalore 7 April, 2019 Designing a

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• Started entrepreneurial career when I was 12 • Worked with startups during senior school • Started a design agency after dropping out from college • Joined Instamojo founding team 6 years ago • Scaled Instamojo from 100 customers to 7 lakh customers cross the country • Interview over 50 designers a year

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Every portfolio ever How not to design a portfolio

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No content

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Grid on point!

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Such process. Much wow.

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You are the Product Session 1 Your customer has a problem, are you the solution?

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Design a Portfolio Use your “empathy” sensors

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Users of your Portfolio Junior Recruiter Recruiter/ HR Your future Boss Scans resumes & portfolios to ﬁnd match Does second level & other checks that need thinking Has a speciﬁc role for which they are interviewing & hiring

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It all begins with… Your future boss has a role to ﬁll, a problem to solve Your future boss ﬁnds they need to hire for a role Approvals Budgeting J JD Are you the solution?

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User Journey Map Sourcing Long list Short list Interviews Make Offer Bigger the company more the number of steps

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Goal: Get an interview Sourcing Long list Short list Interviews Make Offer Your portfolio & resume works here

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Let’s make a user journey map for the hiring process Activity 1

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Landing Pages & Ads Sourcing Long list Short list

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You are the Product Your Portfolio is an Ad!

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Ads Let’s watch some

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Click the Buy button Session 2 meet expectations to land an interview

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Users of your Portfolio Your future Boss Has a speciﬁc role for which they are interviewing & hiring Clicks the buy button (decides to call you for interview)

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Managerial vs. Individual Contributor Roles

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When starting your career 1. Find and pick a good boss who can also be a mentor 2. Find good problems to solve and solve them for 2-3 years

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Internships 1. Find a company and a design problem 2. Create a solution, make a 10 slide deck and send it to the CEO or Lead Designer The secret career building tool

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Internships 1. Find a company and a design problem 2. Create a solution, make a 10 slide deck and send it to the CEO or Lead Designer The secret career building tool

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DaVinci’s Resume Master of matching expectations

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Curate your Portfolio Activity 4 What work matches your brand & ad?

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1. Pick top 5 projects 2. Write a 180 word ad-copy that matches brand, tone, and pitch of your original ad 3. Gather screenshots, photos, etc. Activity 4

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Making a compelling case Session 3 Show me the money

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Inverted Pyramid of Information Keep it short & simple (KISS)

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Case Studies Documenting 1. Problem + Background 2. Solution 3. Results

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Burden of Proof Adding weight 1. Number & metrics that show improvement 2. Before & after images/ videos 3. Testimonials 4. Even failed projects are proof if they teach you something