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BRANDING AT SCALE Will Miner | @wgminer Director of UX, 2U

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2U partners with top-tier universities to create the world’s best online degree programs

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INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

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UNIVERSITY BRAND CREATIVE TECH

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AND WE KEPT GROWING...

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Where do the assets go? Different versions!? MORE!!! customization Git != graphic designers Poor documentation

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2017 2014

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HOW DO WE DO IT?

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1. BE STRICT

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2. BE FLEXIBLE

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3. USE WHITELABEL

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...AND THAT’S IT!

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BRANDING AT SCALE Will Miner Director of UX, 2U