Opening and Welcome note OSCAR MÉNDEZ

BIG DATA spain 2.013

This is it Big Data Spain 2.013

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What is Big Data

It is a humble effort to help the Spanish companies to know better Big Data

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Open OPEN

Big Data Spain has growth

Big Data competitive advantage

Value and real ROI are the best KPIs • Increase of client acquisitions • Resource optimization • Increase in sales • Customer loyalty

The gravitational pull of Big Data is now so strong that even people who haven't got a clue as to what it's all about report that they're running Big Data projects.

Impossible vs Possible “The art of possible” “Impossible is not a fact, it’s an

My Dilemma

“I know I have to use Big Data but…” How important is it for me? How do I start to use it? When? With what technology? How do I acquire the knowledge?

How important is it for me?

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What technology/products should I use?

Bigtab le From Big Data 1.0 To Big Data 2.0 Big query F1 > 10 YEARS GAP A Technological Change

∙ Up to 100x faster ∙ Interactive analysis or low latency queries ∙ NoSQL more SQL like ∙ In memory systems ∙ Real time data streaming combination BIG DATA STATE OF THE ART Big Data 2.0

NoSQL more sql like: Datastax with Cassandra 2.0 version 10Gen with the evolution of MongoDB Hadoop 2.0: Hadoop 2.0 with Yarn and other fantastic features Special thanks to the hortonworks team Interactive analysis: Hortonworks with Stinger Cloudera with Impala MapR with drill In memory systems: Stratio will talk about in memory systems integration: Interactive analytic: Spark and Cassandra Search engines: Lucene in memory and Cassandra

We will see the different aspects of the second generation of Big Data, and we can tell you that it is really very impressive

How to start? How to use it?

Iterative and progressive Choose a particular use case with a clear ROI and time and Budget limits Make it a quick win, and expand it… vs Big Bang Avoid building a Big Data generic system and then implementing projects over them

Predictions

Decisions will be data-driven Industries will be reordered based on data and analytics. Big Data technologies will be the only way to navigate through all of this data. Data will have to be governed. User experience will matter. Owning the data will be everything. New business models will emerge. More products and services will have intelligence Businesses will target individuals, not markets

Notes of caution

Be careful, it is not a silver bullet Not everything is gold: Big data is one thing, but there are a lot of meaningless data Be careful with the invasion of privacy Data security is a risk and a responsibility

If analytics and predictions are automated you will loose any analytical advantage Trust your team to make the right questions and take the right decisions: The ultimate intelligence is in the people It is still an art to figure out what the right questions are

Combine technologies The bottom line is, use the right technology for whatever it is you need

Final recommendations

Big data is exciting, complex, and raises difficult issues, but to ignore it may be the biggest risk of all

So the question is: Are you already using Big Data?

here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where –" said Alice. "Then it doesn't matter which way you go," said the Cat. "—so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough." Don’t wait, start today

Ride The “Big Data” wave

“the best way to predict the future is

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