Idea Extraction - Speaker Deck

Slide 1

Slide 1 text

Happy life with Software as a Service Thursday, August 29, 13

Slide 2

Slide 2 text

Thursday, August 29, 13

Slide 3

Slide 3 text

• Recurrence Revenue • Automated sale • B2B (business to business) Thursday, August 29, 13

Slide 4

Slide 4 text

• Recurrence Revenue • Automated sale • B2B (business to business) • No Idea • No Money Thursday, August 29, 13

Slide 5

Slide 5 text

‘Old school’ way of doing it Thursday, August 29, 13

Slide 6

Slide 6 text

‘Old school’ way of doing it • Came up with great and unique idea. • Build a product • Show to the world Thursday, August 29, 13

Slide 7

Slide 7 text

‘Old school’ way of doing it • Came up with great and unique idea. • Build a product • Show to the world Result Failure 90% Success 10% Thursday, August 29, 13

Slide 8

Slide 8 text

Way of doing it 1. Find market 2. Idea Extraction 3. Validate idea 4. Build and Run Thursday, August 29, 13

Slide 9

Slide 9 text

Find Market Thursday, August 29, 13

Slide 10

Slide 10 text

Find Market • B2B • Market has to be proﬁtable • Easy reachable (internet, email, phone) • Able to reach decision maker • Speciﬁc niche Thursday, August 29, 13

Slide 11

Slide 11 text

Idea Extraction Thursday, August 29, 13

Slide 12

Slide 12 text

Idea Extraction • Talk to your customer • Find real world problems and Pain for particular market • Make an idea from extracted pain Thursday, August 29, 13

Slide 13

Slide 13 text

Steps to get Customers on phone Thursday, August 29, 13

Slide 14

Slide 14 text

Steps to get Customers on phone • Send greeting email, ask for call permission • Teach your customers • Make a good copy • Call them Thursday, August 29, 13

Slide 15

Slide 15 text

Idea Extraction Thursday, August 29, 13

Slide 16

Slide 16 text

Idea Extraction • Business pain • Every day pain • Result of not solving problem is visible today • What is most important to the customer • Dig deep enough • Rate a pain, repeat what people say (Phyco tryck ) Thursday, August 29, 13

Slide 17

Slide 17 text

What to ask • Tell me your working day? • What activity takes the most time? • Word & Excel - place for improvement • Is there anything that you think “ Ahh.. I need to do it again” when you wake up ? • Can you show me your email? • Give a magic wand, see how they solve that problem • Is there any software that you looking for ? Thursday, August 29, 13

Slide 18

Slide 18 text

Validation What is the best way to validate your idea? Thursday, August 29, 13

Slide 19

Slide 19 text

Validation What is the best way to validate your idea? Make a sale without a product Thursday, August 29, 13

Slide 20

Slide 20 text

Validation Steps • make a sketch, mockup • sale it • build MVP • deliver to customers Thursday, August 29, 13

Slide 21

Slide 21 text

Build and Run Build - Measure - Learn Lean approach If you are not familiar with it, it’s good theme for next presentation :) Thursday, August 29, 13

Slide 22

Slide 22 text

Run Idea is just multiplier of execution Level Idea Execution Awful Weak So - so Good Great Brilliant -1 $1 1 $1,000 5 $10,000 10 $100,000 15 $1,000,000 20 $10,000,000 The Most brilliant idea worth 20$ without execution Thursday, August 29, 13

Slide 23

Slide 23 text

Bad sides • Faster • Smaller • Better You are not going to end up with revolution project Thursday, August 29, 13

Slide 24

Slide 24 text

Thank everyone konstantin.koval.37 KostiaKoval [email protected] [email protected] Thursday, August 29, 13