The Hipster
Has empathy toward consumers
(understands , and can design great
experience, stuff to be “cool” but shaped
toward business goals and what is
technologically possible
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The Hacker
Builds stuff the right way in the right order, while
understanding hipster and hustler stakes.
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The Hustler
Hustler finds the right way to package the product
up and take it to the masses in the form of sales
and partnerships. Possesses domain knowledge.
Keeps the business healthy.
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Role and skills
- Roles are not always separate people
- Math of Roles vs Skills
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- Know consumers as personas
- Realistic design
- Control funnel of what’s designed
- Understand and contribute to business
and technology
The Hipster skills
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The Hipster skills matrix example
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The Hacker skills
- Build stuff
- The right balance of technology
- Control funnel of what’s built
- Understand and contribute to business and
design
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The Hacker skills matrix example
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- Business, selling, partnerships
- Know consumers, domain knowledge
- Product - how it’s packaged
- Control funnel of what’s planned/set as goals
- Understand and contribute to design and
technology
The Hustler skills
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The Hustler skills matrix example
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Success stories
and some horror ones
Stories through lens of skills
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Looking at your team through skills
- personas - build stuff - sell, partner
- realistic design - enough tech - domain knowledge
- design roadmap - tech roadmap - biz roadmap
- understand biz and
tech
- understand biz and
design
- understand design
and tech
- product packaged
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Consider other skill dimensions
- Level
- Willingness
- Team size
- Proactive - reactive
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Consultancy versus outsourcing
- The difference
- Pick what matches your goal
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Simple practical advices
- Slice products into 2 weeks of work to design
and to be build
- Try to collaborate on some small isolated tasks
part time (in parallel)
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Strengths and weaknesses
Internal and external teams might not
know their strengths and weaknesses
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Thank you very much
Coming soon...
http://blog.railsware.com