Good product management

by Roo Reynolds

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Roo Reynolds @rooreynolds Good product management

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What is a product manager?

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‘mini CEO’ ? responsible inﬂuence usually without much formal authority (not a great way to describe yourself to a team)

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‘single wringable neck’ ?? responsible committed (but so is the rest of the team) clear point of accountable contact (not a great way to describe yourself to stakeholders)

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mindtheproduct.com/2011/10/what-exactly-is-a-product-manager

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Seven characteristics of good product management

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(IMHO)

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1 - Putting users ﬁrst ensuring the team makes decisions based on data and user research, not instinct or just scratching our own itches

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2 - Bringing the most useful problem for the team to solve next having identiﬁed the most urgent things, the most useful things, the hardest things, what’s the current priority?

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3 - Owning a prioritised backlog what are the next few things? planning ahead (a bit) not being the only one adding to backlog

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4 - Not coming up with the solutions (that's the team's job) helping deﬁne testable hypotheses

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5 - Listening. A lot. being constantly aware of user feedback, data, research, what's hurting users most, what the team needs, internal priorities, external pressures...

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6 - Defending the team saying no to lots of requests, communicating upwards and outwards, shielding the team from noise

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7 - Strong opinions, weakly held 1 having a clear vision, while still being able to change your mind 1 saffo.com/02008/07/26/strong-opinions-weakly-held

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Roo Reynolds @rooreynolds Thank you