Slide 17
Slide 17 text
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17
THE LAST 4 YEARS HAS SEEN MORE CREATIVE
CONTENT FEATURES THAN EVER BEFORE.
GOOGLE SEARCH FEATURES TIMELINE
2015 2016 2017 2018 2020 2021 2022
2014
Featured
snippets,
Top stories
2015
People also
ask
2019
People also
ask
2020
Images, short
form video
(YouTube)
2021
Continuous
scroll,
TikToks and
Instagram
videos,
Shopping
graph
2016/17
Top Stories
2022
Google lens,
shopping
graph,
explore more
suggestions
2023
Perspectives,
discussions
and forums
2023/24
AI overviews,
author bios
and social
following
2014 2019 2023 2024
From featured snippets, TikTok videos, Twitter perspectives,
and AI overviews - Google has introduced a wide variety of
features to better serve the users query. These features are
taking up the serp, and taking clicks.