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The Modeled Organization Workshop

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From the fi lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903

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From the fi lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903 Not knolled.

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From the fi lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903 Very knolled.

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Without a solid foundation, the design process is like assembling a model in mid-air.

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There’s nothing worse than a sharp image of a fuzzy concept. - Ansel Adams, photographer

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Sharp images are easier than ever.

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Clarity is hard.

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Clarity is empowering.

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When you don’t know what you believe, everything becomes an argument. - Jason Fried & David Heinemeier Hansson Rework p. 44, 2010

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Clarity sorts out your isness oughtness from your

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Clarity is knowing your actual ideal isn’t the same as your

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Clarity is knowing your customers audience aren’t your only

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Clarity is knowing your audience everyone isn’t

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How do we know we’re fi nished? Clarity answers:

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Where does this project fi t? Clarity answers:

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It’s a good idea, but is it “us”? Clarity answers:

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What’s next? Clarity answers:

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Why now? Clarity answers:

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Clarity takes us from knowing understanding to

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Never delegate understanding. And as Charles Eames says:

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Rigid Concept Diagram

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Concept Diagrams De fi ned

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Concept Modeling is a results in Concept Diagram(s) Process

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Nouns connected by Verbs Concept (noun) Concept (noun) Proposition link (verb)

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knowledge is assimilated in the framework of what we already know @scottkubie | #startsmarter CONSTRUCTIVISM BASICALLY...

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Concept Modeling is a results in Concept Diagram(s) Process

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Software Systems Business Systems can represent Concept Diagram(s) SaaS applications iPhone apps e-commerce site MOOC survey tool brand standards marketing campaigns project processes event plans the business itself

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@scottkubie | #startsmarter Rigid Concept Diagrams: A Five-Step Process

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@scottkubie | #startsmarter Ask a question.

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Novak, J. D. & A. J. Cañas, The Theory Underlying Concept Maps and How to Construct and Use Them, Technical Report IHMC CmapTools 2006-01 Rev 01-2008, Florida Institute for Human and Machine Cognition, 2008

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@scottkubie | #startsmarter Make a list.

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Nouns Verbs

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Nouns Things you can name. Dog. Love. Pencil. Transaction. David Bowie. Actions. Capture anything that’s unique, interesting, or colorful. Verbs

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3 Zones of Assessment on your person immediate surroundings within a short distance

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Materials Review Expert Interviews Competitive Research Mindmapping

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B.R.E.A.D. browse read edit add delete

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List-making tips • collect collect collect! fi lter later • never start with a blank page • cluster variations • show it around and riff w/ others

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@scottkubie | #startsmarter Make connections.

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Monopoly is Familes play Board game

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Connection tips • plural nouns make it easier • colorful verbs are great • aim for three or fewer words • stuck? add a bunch of lines, then fi ll in verbs • leave it messy

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@scottkubie | #startsmarter Arrange the pieces.

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Photo by Flickr user Jay Malone http://www. fl ickr.com/photos/jcorduroy/

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Arrangement tips • circles are easier when working digitally • 15-25 pieces are a good start • give yourself some space • a bit of grouping is okay, but be open to change

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@scottkubie | #startsmarter Re fi ne and test.

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@scottkubie | #startsmarter Rigid Concept Diagrams Focus Gather Arrange Link Re fi ne

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@scottkubie | #startsmarter Concept diagrams in practice

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A POST Replies Title Body Type Question Feature Topic always has a always has a written by the written by the belongs to exactly one is described with zero or more such as Issue is the anchor for any number of User chosen by the User chosen by the Categories organized into User which are NOT selected by the Interface that are only part of the Any User written by Body which only have a re es Consumer Products Wolfram Tones Physics Transportation such as which can be browsed and followed the same way as will not (in version one) affect the ? ARTICULATION

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A POST Replies Title Body Type Question Feature Topic always has a always has a written by the written by the belongs to exactly one is described with zero or more such as Issue is the anchor for any number of User chosen by the User chosen by the Categories organized into User which are NOT selected by the Interface that are only part of the Any User written by Body which only have a re es Consumer Products Wolfram Tones Physics Transportation such as which can be browsed and followed the same way as will not (in version one) affect the Groups April 20, 20

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COORDINATION

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brand company CONVERSATION

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Website Portal available at idealer.co/ dealername is built by is a Service for that powers Native Mobile Apps for Auto Dealerships used by Dealership Customers De to enh and used to manage Auto Dealers designed for who access brand company

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DOCUMENTATION

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DOCUMENTATION

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EVALUATION ✔ ✔ ✔ ✔ ✔ ✔

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FACILITATION

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FACILITATION

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: @scottkubie | #startsmarter Thanks. http://kubie.co Search Icon: Gianni Clifford, from The Noun Project List icon by Charlérik Lemieux, from The Noun Project Puzzle icon by Irene Trautluft, from The Noun Project Repeat icon by Greenwave, from The Noun Project Idea exchange icon by Luis Prado, from The Noun Project Question icon by Marc Orro, from The Noun Project Bread by Jon Testa from The Noun Project