Slide 17
Slide 17 text
Spot, embrace and fuel change
– Explore weak signals. Embrace ambiguous paths of exploration from foresight to design
thinking in creating value. Take risks and don’t be afraid of failures.
Empathise with people and cultures
– Discover people’s aspirations and make them tangible.
Be inspired by progressive behaviours
– Provide a clear understanding of Progressives and their role in societies. Act upon people’s
insights to structure the design activity.
Co-create
– Open the design cycle to people, by exchanging values and evolving together. Understand
people by sharing, shaping and evaluating their experiences.
Unleash cross-disciplinary ingenuity
– Recognise the importance of the ideas spread all stakeholders. Allow people a sense of
ownership and achievement.
Excite through experience prototypes
– Use emotionally engaging media to communicate and test ideas. Share. Evangelise.
Create value through innovative process
– Value arises from implementation: spot, empathise, be inspired, co-create, unleash,
excite, live!