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BITTER
History
Why did “pale ale” come to be appended as a
name mostly to the bottled version of bitter?
Because generally in the 19th century brewers
called the drink in the brewery “pale ale”, and
that’s the name they put on their bottle labels,
but in the pub drinkers called this new drink
“bitter”, to differentiate it from the older,
sweeter, but still (then) pale mild ales.”
Martin Cornell