Design Thinking - Delivering Innovative Product and Services

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Welcome @aduroguy #buildbetter

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I’VE BUILT STUFF

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LOTS OF STUFF

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STUFF The business didn’t ask for.

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STUFF Technology struggled to deliver.

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STUFF That users didn’t want or use.

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BAD SOFTWARE

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BAD Really, really bad.

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A LITTLE HISTORY

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I KNOW HOW TO BUILD SOME BAD SOFTWARE 1. I’VE DONE IT 2. I’VE WATCHED OTHERS DO THE SAME 3. IT’S EASY

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DESIGN THINKING DELIVERING INNOVATIVE PRODUCTS AND SERVICES Welcome to

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BUILD BETTER STUFF!

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Garren DiPasquale Experience Designer / Developer / Family Man aduro.us @aduroguy #buildbetter

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WHAT I WANT YOU TO LEAVE WITH 1. A HIGH LEVEL UNDERSTANDING OF DESIGN THINKING 2. HOW IT HELPS TO SOLVE 3 COMMON PROBLEMS 3. A SPARK OF INSPIRATION @aduroguy #buildbetter

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I WANT TO MAKE BETTER SOFTWARE @aduroguy #buildbetter

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U WANT TO MAKE BETTER SOFTWARE @aduroguy #buildbetter

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WHY IS BAD SO EASY? @aduroguy #buildbetter

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BAD Requirements? @aduroguy #buildbetter

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BAD Leaders? @aduroguy #buildbetter

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BAD Platform? @aduroguy #buildbetter

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BAD Budget? @aduroguy #buildbetter

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BAD Team members? @aduroguy #buildbetter

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BAD Users? @aduroguy #buildbetter

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BAD Etc etc… @aduroguy #buildbetter

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JUST CONSTRAINTS @aduroguy #buildbetter

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3 PROBLEMS @aduroguy #buildbetter

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1. HOW WE SOLVE PROBLEMS 2. UNDERSTANDING PROBLEM CONTEXT 3. DEFINING THE PROBLEM @aduroguy #buildbetter

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PROBLEM SOLVING @aduroguy #buildbetter

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LATERAL THINKING VS. VERTICAL THINKING @aduroguy #buildbetter

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VERTICAL THINKING @aduroguy #buildbetter

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RATIONAL ASSESSMENT @aduroguy #buildbetter

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LOGICAL THINKING @aduroguy #buildbetter

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VERTICAL THINKING @aduroguy #buildbetter

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A B @aduroguy #buildbetter

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SOMETHING EXPECTED @aduroguy #buildbetter

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MEDIOCRE SOLUTIONS @aduroguy #buildbetter

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LATERAL THINKING @aduroguy #buildbetter

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CREATIVE PROBLEM SOLVING @aduroguy #buildbetter

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“THINK DIFFERENT” @aduroguy #buildbetter

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LATERAL THINKING @aduroguy #buildbetter

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A Q @aduroguy #buildbetter

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A R @aduroguy #buildbetter

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A 42 @aduroguy #buildbetter

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UNEXPECTED SOLUTIONS @aduroguy #buildbetter

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INNOVATIVE SOLUTIONS @aduroguy #buildbetter

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UNDERSTANDING PROBLEM CONTEXT @aduroguy #buildbetter

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WE THINK THE PROBLEM IS ONE DIMENSIONAL @aduroguy #buildbetter

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DISCIPLINES BIZ TECH DESIGN @aduroguy #buildbetter

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DISCIPLINES TECH @aduroguy #buildbetter

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DISCIPLINES BIZ @aduroguy #buildbetter

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DISCIPLINES DESIGN @aduroguy #buildbetter

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SILOED SOLUTIONS @aduroguy #buildbetter

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MONO CHANNEL @aduroguy #buildbetter

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EXPOSES ORGANIZATIONAL DISFUNCTION @aduroguy #buildbetter

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WHAT PROBLEM ARE WE TRYING TO SOLVE? @aduroguy #buildbetter

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OUR FOCUS IS TOO MYOPIC @aduroguy #buildbetter

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TOP DOWN @aduroguy #buildbetter

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IT MUST BE BETTER DEFINED @aduroguy #buildbetter

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THE PROBLEM IS FOUNDATIONAL @aduroguy #buildbetter

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BAD MORE BAD EVEN MORE BAD PRODUCTION!

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NOT FOCUSED ON THE USER @aduroguy #buildbetter

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“YOU DON’T BUILD IT FOR YOURSELF. YOU KNOW WHAT THE PEOPLE WANT AND YOU BUILD IT FOR THEM.” –WALT DISNEY @aduroguy #buildbetter

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SOLVE FOR THE USER @aduroguy #buildbetter

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MEDIOCRE @aduroguy #buildbetter

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INNOVATIVE @aduroguy #buildbetter

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DESIGN THINKING @aduroguy #buildbetter

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“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO IDEO @aduroguy #buildbetter

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A USER CENTERED PROCESS FOR SHAPING THE OUTCOMES OF IDEAS @aduroguy #buildbetter

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DESIGN THINKING PHASES AND PROCESS @aduroguy #buildbetter

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INSPIRATION IDEATION IMPLEMENTATION

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INSPIRATION IDEATION IMPLEMENTATION DESIGN THINKING PHASES

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EMPATHIZE DEFINE IDEATE PROTOTYPE TEST DESIGN THINKING PROCESS @aduroguy #buildbetter

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EMPATHIZE DEFINE IDEATE @aduroguy #buildbetter

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1. HOW WE SOLVE PROBLEMS 2. UNDERSTANDING PROBLEM CONTEXT 3. DEFINING THE PROBLEM @aduroguy #buildbetter

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DEFINING THE PROBLEM @aduroguy #buildbetter

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FOCUSING IN ON THE PROBLEM @aduroguy #buildbetter

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INSPIRATION & OBSERVATION @aduroguy #buildbetter

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ASK WHY @aduroguy #buildbetter

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BUILD EMPATHY WITH THE USER @aduroguy #buildbetter

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THE ACTUAL USER NOT A PROXY @aduroguy #buildbetter

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UNDERSTANDING PROBLEM CONTEXT @aduroguy #buildbetter

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DISCIPLINES BIZ TECH DESIGN FEASIBILITY VIABILITY DESIRABILITY

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STRUCTURE 1 BIZ TECH DESIGN @aduroguy #buildbetter

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STRUCTURE 2 BIZ TECH DESIGN @aduroguy #buildbetter

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STRUCTURE 3 BIZ TECH DESIGN @aduroguy #buildbetter

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DESIGN THINKING TECH BIZ DESIGN @aduroguy #buildbetter

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DESIGN THINKING TECH BIZ DESIGN INNOVATION @aduroguy #buildbetter

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FEASIBLE VIABLE DESIRABLE @aduroguy #buildbetter

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“A human-centered approach to innovation to integrate the needs of people, the possibilities of technology, and the requirements for business success.” @aduroguy #buildbetter

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CROSS FUNCTIONAL TEAMS CREATE THE ENVIRONMENT FOR INNOVATION @aduroguy #buildbetter

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PROBLEM SOLVING @aduroguy #buildbetter

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LATERAL THINKING VS. VERTICAL THINKING @aduroguy #buildbetter

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LATERAL THINKING & VERTICAL THINKING @aduroguy #buildbetter

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VERTICAL THINKING @aduroguy #buildbetter

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LATERAL THINKING @aduroguy #buildbetter

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DIVERGENT AND CONVERGENT @aduroguy #buildbetter

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LATERAL THINKING @aduroguy #buildbetter

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VERTICAL THINKING @aduroguy #buildbetter

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DESIGN THINKING @aduroguy #buildbetter

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IDEATE @aduroguy #buildbetter

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FOCUS @aduroguy #buildbetter

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1. HOW WE SOLVE PROBLEMS 2. UNDERSTANDING PROBLEM CONTEXT 3. DEFINING THE PROBLEM @aduroguy #buildbetter

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I WANT TO MAKE BETTER SOFTWARE @aduroguy #buildbetter

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SOFTWARE GOOD @aduroguy #buildbetter

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STUFF PEOPLE WANT! @aduroguy #buildbetter

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THAT MAKES THE BOSS HAPPY @aduroguy #buildbetter

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THAT WE CAN BE PROUD OF @aduroguy #buildbetter

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THAT OUR CUSTOMERS WANT TO USE @aduroguy #buildbetter

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“I CAN’T WAIT TO GET TO WORK AND BUILD SOMETHING NO ONE WANTS” –NO ONE EVER @aduroguy #buildbetter