I’ ve shipped the code, what’ s next

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I’ve shipped the code, what’s next? 郭达峰, CTO of Strikingly @dfguo

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Why this topic? • technology is not the goal, make something people want is • best technology != users • shipping code isn’t the end, it’s the beginning

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About me • Strikingly的创始⼈人 • 15分钟做⼀一个⺴⽹网站 • 第⼀一家YC孵化的中国团队 • 14岁开始编程 • 2000w⽤用户的Facebook应⽤用

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I’ve shipped the code, what’s next? • You just shipped, but there are no users, what’s next?

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a. Build more features b. Look at the data c. Talk to your CEO d. Not my problem

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1. Get out of the building and talk to users I’ve shipped the code, what’s next?

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Talk to users • Why? • Not enough data • Direct feedback

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1. Talk to your users • Friends, family and coffee shop • Support • Active support

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Friends, family and coffee shop • Friends and family (从⾝身边的⼈人下⼿手) • the most direct feedback, be prepared to be torn apart • always be selling • ﬁrst 3000 users • Coffee shop testing • just by looking at how people use your product, you get tremendous insights.

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Friends, family and coffee shop • Tools: • ⼈人⾁肉 • usertesting.com ($49/user) • inspectlet.com (start with free)

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Support • Need for support -> need for improvement

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Support Users Developers Support Fixes / Features Support Driven Development (SDD)

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Active Support

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Active Support dropped signed up

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Active Support • Email people who dropped on critical path • Lifecycle email

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Active Support • Exception acknowledgement email • 你好，我是Strikingly的⼯工程师，我发现你在⽤用我们⺴⽹网站的时候貌似遇到了问题。很抱歉，我现在正在抢修。有任何问题，请联系我。 • 我已经修复了错误。根据我的调查，错误发⽣生在xxx时间，我们在第⼀一时间抢修了，对你的⽤用户体验造成了影响，我们表⽰示⾮非常抱歉。

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Support • Tools: • Support • Intercom • UserVoice • Lifecycle email: • Vero • Customer.io • Intercom • Userfox • Exception email • exception_notiﬁcation gem • airbrake • bugsnag

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1. Talk to your users • Friends, family and random people • Support • Active support

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2. Measure, measure and measure I’ve shipped the code, what’s next?

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DaveDave McClure’s AARRR

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Measure, measure and measure • A/B Testing

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A/B Testing • 25% more people chose Pro

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A/B Testing • “Long form page had a 37.5% increase in net signups compared to the original.”

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A/B Testing • Tools: split, vanity and etc. !

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Recap • I’ve shipped the code, what’s next? • Talk to your users • Measure, measure and measure

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