Slide 5
Slide 5 text
Data Reliability
• data is complete and accurate, and it is a crucial foundation for building data
trust across the organization
• Types of Data
• Operational Data: data produced operationally. customer impressions,
transaction records, …
• Analytical data: data used analytically. Marketing churn, clickthrough rates,
impressions by global region, …
• Operational data runs your business; Analytical data manages your business