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Rick Klau Ken Norton @kennethn @rklau

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NASDAQ: FMI NASDAQ: SALE Acquired by Google Acquired by Monsanto +240 more $1.5B under management growing by $300M a year

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Unparalleled support. • Access to Google • Workshops & Community • Design • Recruiting • Marketing • Engineering • Product Management

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Objectives & Key Results @rklau

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© Google Ventures, 2014 “Cause when you don't know where you are going, any road will take you there.” – Dawes, From a Window Seat Rick Klau – @rklau

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What are OKRs? © Google Ventures, 2014 Rick Klau – @rklau

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© Google Ventures, 2014 Public, measureable, & ambitious. OKRs are Rick Klau – @rklau

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© Google Ventures, 2014 Task lists, perf review tools, or the “how.” Rick Klau – @rklau OKRs are not

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What are we not doing. Rick Klau – @rklau © Google Ventures, 2014

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And then what? Rick Klau – @rklau © Google Ventures, 2014

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Failure is data. Rick Klau – @rklau © Google Ventures, 2014

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© Google Ventures, 2014 OKRs give you superpowers. Rick Klau – @rklau

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Ken Norton – @kennethn © Google Ventures, 2014 Product Management @kennethn

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What does a
 product manager do? Ken Norton – @kennethn © Google Ventures, 2014

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Product manager is both a skillset and a role. Ken Norton – @kennethn © Google Ventures, 2014

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Help your team (and company) ship the right product for your users. – Josh Elman Ken Norton – @kennethn © Google Ventures, 2014

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Help your team (and company) ship the right product for your users. – Josh Elman Ken Norton – @kennethn © Google Ventures, 2014

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Design. Engineering. PM. Ken Norton – @kennethn © Google Ventures, 2014

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Ken Norton – @kennethn © Google Ventures, 2014

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Umbrella. Ken Norton – @kennethn © Google Ventures, 2014

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Umbrella. Funnel. Ken Norton – @kennethn © Google Ventures, 2014

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Bring the donuts. Ken Norton – @kennethn © Google Ventures, 2014

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Help your team (and company) ship the right product for your users. – Josh Elman Ken Norton – @kennethn © Google Ventures, 2014

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PM CEO Ken Norton – @kennethn © Google Ventures, 2014

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CEO PM Ken Norton – @kennethn © Google Ventures, 2014

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Help your team (and company) ship the right product for your users. – Josh Elman Ken Norton – @kennethn © Google Ventures, 2014

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Ken Norton – @kennethn © Google Ventures, 2014

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Ken Norton – @kennethn © Google Ventures, 2014 What not to do.

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Help your team (and company) ship the right product for your users. – Josh Elman Ken Norton – @kennethn © Google Ventures, 2014

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Hired. The right product 
 for the job. Ken Norton – @kennethn © Google Ventures, 2014

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Hired. The right product 
 for the job. Ken Norton – @kennethn © Google Ventures, 2014

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Hired. The right product 
 for the job. Ken Norton – @kennethn © Google Ventures, 2014

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Hired. The right product 
 for the job. Ken Norton – @kennethn © Google Ventures, 2014

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Hired. The right product 
 for the job. Ken Norton – @kennethn © Google Ventures, 2014

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© Google Ventures, 2014 Ken Norton – @kennethn

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© Google Ventures, 2014 Measure. Ken Norton – @kennethn

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© Google Ventures, 2014 Measure. Listen. Ken Norton – @kennethn

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Help your team (and company) ship the right product for your users. – Josh Elman Ken Norton – @kennethn © Google Ventures, 2014

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Ken Norton – @kennethn © Google Ventures, 2014

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Focus on the user and all else will follow. Ken Norton – @kennethn © Google Ventures, 2014

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Help your team (and company) ship the right product for your users. – Josh Elman Ken Norton – @kennethn © Google Ventures, 2014

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What makes a great product manager? Ken Norton – @kennethn © Google Ventures, 2014

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Smart, technical, 
 has spidey-sense,
 leads, communicates,
 & gets it done. Ken Norton – @kennethn © Google Ventures, 2014

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Smart, technical, 
 has spidey-sense,
 leads, communicates,
 & gets it done. Ken Norton – @kennethn © Google Ventures, 2014

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Photo: Xchen27 Ken Norton – @kennethn © Google Ventures, 2014

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Smart, technical, 
 has spidey-sense,
 leads, communicates,
 & gets it done. Ken Norton – @kennethn © Google Ventures, 2014

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Ken Norton – @kennethn © Google Ventures, 2014

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Smart, technical, 
 has spidey-sense,
 leads, communicates,
 & gets it done. Ken Norton – @kennethn © Google Ventures, 2014

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Ken Norton – @kennethn © Google Ventures, 2014

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Ken Norton – @kennethn © Google Ventures, 2014

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Smart, technical, 
 has spidey-sense,
 leads, communicates,
 & gets it done. Ken Norton – @kennethn © Google Ventures, 2014

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Photo of Joana Carneiro/Berkeley Symphony Ken Norton – @kennethn © Google Ventures, 2014

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Smart, technical, 
 has spidey-sense,
 leads, communicates,
 & gets it done. Ken Norton – @kennethn © Google Ventures, 2014

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Ken Norton – @kennethn © Google Ventures, 2014

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Smart, technical, 
 has spidey-sense,
 leads, communicates,
 & gets it done. Ken Norton – @kennethn © Google Ventures, 2014

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Ken Norton – @kennethn © Google Ventures, 2014

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Smart, technical, 
 has spidey-sense,
 leads, communicates,
 & gets it done. Ken Norton – @kennethn © Google Ventures, 2014

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Founder/CEO vs. Product Manager Ken Norton – @kennethn © Google Ventures, 2014

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“As a founding CEO, your goal is to free up 50% of your time by constantly firing yourself from whatever skill position you’re playing.” – Joe Kraus Ken Norton – @kennethn © Google Ventures, 2014

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Ken Norton – @kennethn © Google Ventures, 2014 Ken Norton – @kennethn © Google Ventures, 2014

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When you don’t have time to hold the whole business in your head. ! When product lacks day-to-day stewardship. ! When the team demands it. Ken Norton – @kennethn © Google Ventures, 2014

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! gv.com/library @rklau @kennethn

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! gv.com/library @rklau @kennethn