Everything You Always Wanted to Know About Product Managers Explained by João Pedro Craveiro BUT WERE AFRAID TO ASK YOURS * * @jpgcc_

Who? Why? How? What? You! @jpgcc_

@jpgcc_

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Martin Eriksson, “What exactly is a Product Manager” (https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/) UX Tech Business Product @jpgcc_

valuable UX Business Photo by bruce mars on Unsplash @jpgcc_

usable @jpgcc_ UX Tech Photo by Annie Spratt on Unsplash

feasible @jpgcc_ Business Tech Photo by Pim Chu . on Unsplash

Photo by Alex Read on Unsplash @jpgcc_ shaped

Product manager ≠ Project manager @jpgcc_ Photo by rawpixel on Unsplash .

“When product managers are downstream of requirements they become project managers. To impact the product you need to influence requirements.” @jpgcc_ Photo by Debbie Pan on Unsplash @rjs

What does success look like? @jpgcc_ Photo by Samuel Zeller on Unsplash

Photo by Breno Assis on Unsplash (edited) Output? @jpgcc_

Photo by Peter Gonzalez on Unsplash Outcome! @jpgcc_

Why? What? How? @jpgcc_ Eric Ries, The Lean Startup (2011) Vision Product Strategy

@jpgcc_ Product Company Vision Business Strategy Strategy P Vision

João Craveiro, “Marty meets Martin: connecting the two triads of Product Management” (https://jpgcc.eu/blog/marty-meets-martin/) UX Tech Business Product @jpgcc_ usable feasible valuable Find the UX that matches the customer’s Job To Be Done, and deliver that experience Achieve business goals in exchange for delivering value to the end user Can we build (and maintain) with available technology and cost compatible with business goals?

Scrum @jpgcc_ Increment Planning Review Sprint Product Backlog Retrospective

Communication @jpgcc_ @jpgcc_ Photo by Etienne Boulanger on Unsplash

What does a PM do all day? Product team Account Mgmt Sales/ /Marketing Other PMs Customer support Service/ /Operations Legal CxO / Senior Leadership Customers Other product teams Communication in a B2B product company… simplified! @jpgcc_ PM

What does a PM do all day? Communication in a B2B product company… not so simplified! @jpgcc_ @jpgcc_ Map: photo by Brett Zeck on Unsplash

Prioritisation @jpgcc_ Photo by Nicolas Tissot on Unsplash

Photo by Hans Reniers on Unsplash Daniel Zacarias’s “Periodic Table Of Product Prioritization Techniques” (https://foldingburritos.com/product-prioritization-techniques/) @jpgcc_

Ian McAllister 1. Prioritize themes, not projects 2. Sequence and resource your themes 3. Generate project ideas 4. Estimate each project's potential impact 5. Estimate each project's cost 6. Prioritize projects within each theme @jpgcc_ “What are the best ways to prioritize a list of product features?” (https://www.quora.com/What-are-the-best-ways-to-prioritize-a-list-of-product-features/answer/Ian-McAllister)

Features (User stories) Search by keyword Limit search to one field Limit search to 1+ fields Search attachments Search subfolders Organise email Compose email Read email Delete email View calendar Create appt Manage email Manage calendar Get address from contacts Create basic appt Optional attendees Move email Create subfolders Get address from contacts Attach files Create, send basic email Send HTML email Set email priority Open basic email Open HTML email Open attachments View weekly format View list of appts View monthly format View daily format Delete item Empty deleted items User activities Search email File email User tasks Release 1(MVP) Release 2 Release 3 User Story Mapping (Jeff Patton) @jpgcc_

A bit of intuition as well... @jpgcc_ Photo by Sasha • Stories on Unsplash @jpgcc_

Data driven -informed Photo by Stephen Dawson on Unsplash @jpgcc_

empower /ɪmˈpaʊə, ɛmˈpaʊə/ v. give (someone) the authority or power to do something. Empowered to decide Not the CEO of anything! @jpgcc_ Photo by Vinicius Amano on Unsplash

“Not now, because…” Photo by Will H McMahan on Unsplash @jpgcc_

Don’t go alone Photo by Hudson Hintze on Unsplash @jpgcc_

Scrum @jpgcc_ Increment Planning Review Sprint Product Backlog Retrospective

Don’t be a blocker Get out of the way, but be available Photo by Tadeu Jnr on Unsplash @jpgcc_

“A programmer that is not product-oriented is a waste as big as a guitarist that only does scales at light speed.” @jpgcc_ Photo by freestocks.org on Unsplash @antirez

João Craveiro, “Marty meets Martin: connecting the two triads of Product Management” (https://jpgcc.eu/blog/marty-meets-martin/) UX Business @jpgcc_ valuable Tech Product usable feasible

Empathise with your customer @jpgcc_ Photo by Annie Spratt on Unsplash

Don’t hide behind the Product Manager Photo by Raj Eiamworakul on Unsplash @jpgcc_

Don’t let the Product Manager hide you! Photo by Gift Habeshaw on Unsplash @jpgcc_

Sh*t umbrella funnel Photo by Wade Austin Ellis on Unsplash @jpgcc_

Embrace change Photo by Toa Heftiba on Unsplash @jpgcc_

Never settle for less @jpgcc_ Photo by Alex Radelich on Unsplash

Everything You Always Wanted to Know About Product Managers Explained by João Pedro Craveiro BUT WERE AFRAID TO ASK YOURS * * THIS WAS... ASK ME! @jpgcc_