Game over? The fight for quality and originality in the time of robots

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Wayne Barker SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Who dis?

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Howard Scott Warshaw

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne What he do?

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne But also…

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne v Universally panned as the worst video game of all time…

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Negotiations ended late July 1982.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Warshaw had just 5 weeks to develop the game from scratch in time for the Christmas market…

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne It was shit!

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne It bombed critically and financially.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Wayne, why are you telling me about a shit video game based on a film with an alien with a massive glowing finger that just wanted to get back to his family?

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Well…

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne It’s cited as the catalyst for the Great Video Game Crash of 1983!

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Atari saturated the market at this time.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne You get the picture, right?

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Most were shit, not as shit as ET, but most were shit.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Atari lost sight of their culture and goals and started chasing the mighty dollar, dollar bill y’all…

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne …And nearly killed the video game market while they were at it.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Quantity Over Quality.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Ah shit, SEO stuff, stop babbling…

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Holding slide cos a whole bunch of stuff will have changed since I handed my slides in

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne THE 3 LEVELS of battling the robots…

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Can search engines detect AI content?

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Can AI detectors detect AI content?

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Herman Melville Moby Dick Jack London White Fang

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Can humans detect AI content?

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne You will have seen things similar to these…

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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On purpose?

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No game is complete without cheat codes

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Beating Level 1

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Quality over Quantity.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Beating Level 2

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Educate stakeholders.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Battling the Final Boss

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Have multiple plans for the future.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Traditional Strategic Planning Scenario-based Planning

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne The rules of the game are changing almost daily now.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne The rules of the game are changing almost daily now.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Choose your path

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne If you think you can continue with your shortcuts you’re gonna be fucked.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Don’t go cheap.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Invest in the best SEO you can afford.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Understand your users – provide quality.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Don’t forget about keywords completely, you need…

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne You need to change your focus.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne v Stop churning out shit.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Number of is not a goal, a KPI or a measurement of success.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Understanding and satisfying your users should be top of your list.

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Search Engine Optimisation

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Search Engine Optimisation

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Turns out SEO is dead after all…

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Search Experience Optimisation

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Pull the trigger and make those difficult decisions.

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Be bold

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Be creative

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x Be original

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Dare to think differently

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Be Less Atari

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THE END

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

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Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Wayne Barker SEO & Digital Marketing Consultant @wayneb77 barkerwayne