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Julie Young Putting the 
 “User” in UX

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Let me introduce myself…

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Image By Kt38138 - File:BlackBerry 8820, BlackBerry Bold 9900 and BlackBerry Classic.jpg, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=46704628

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Image: https://netherregioniii.files.wordpress.com/2012/12/maxine-bright-side.jpg?w=300

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Is user research missing from your practice?

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Today we’ll talk about: 
 
 How to add user research at your organization. How to find participants.

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What is user research? Talking to real-life users of your product or service.

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Start with information you already have

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Talk to stakeholders

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User interviews and observations

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The goal of user research is… to not only understand the user better, but share that understanding with your project team.

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Smarter solutions

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Evidence- based rationale for decisions

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Create demand for more research

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Let’s talk about… why you haven’t been doing user research.

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It’s expensive.

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It’s time- consuming.

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It’s difficult.

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You’ve been getting by without it.

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Someone else does it. (YAY!)

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So, how can you make user research happen at your organization?

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Stop asking for permission.

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Start small. Be scrappy.

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Say to your client: “We always talk to users as part of our process…”

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Say to your project manager: “I’m doing some user research. I’m allocating this many hours of my UX budget to it, and will be done by this date. Is that timeline okay with you?”

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Deliver.

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The hard part: Finding people to talk to.

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Start by asking your client or stakeholder.

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When your user is a typical consumer. What to do…

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By Raysonho @ Open Grid Scheduler / Grid Engine - Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=29977188

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When your user is specialized. What to do…

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When it’s a sensitive subject. What to do…

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If you have $$ to burn. What to do…

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Informed Consent: Tell the user why you’re talking to them, how you’re using their information, and get their consent. ALWAYS.

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Let’s thank our participants with incentives.

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Consumer: $1 per minute.

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Specialized 
 or sensitive: $50-100, 
 but depends.

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Captives or fans? Discounts and swag.

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No budget? Be thankful and respectful.

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A big idea: Let’s all help each other.

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Stay tuned 
 for Q&A Putting the “User” in UX Julie Young