Today we’ll talk about:
How to add user research at
your organization.
How to find participants.
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What is user research?
Talking to real-life users of
your product or service.
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Start with
information
you already
have
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Talk to
stakeholders
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User interviews
and observations
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The goal of user research is…
to not only understand the
user better, but share that
understanding with your
project team.
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Smarter
solutions
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Evidence-
based rationale
for decisions
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Create demand
for more
research
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Let’s talk about…
why you haven’t been doing
user research.
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It’s expensive.
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It’s time-
consuming.
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It’s difficult.
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You’ve been
getting by
without it.
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Someone else
does it. (YAY!)
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So, how can you make user
research happen at your
organization?
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Stop asking for
permission.
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Start small. Be
scrappy.
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Say to your client:
“We always talk to users as
part of our process…”
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Say to your project manager:
“I’m doing some user research.
I’m allocating this many hours
of my UX budget to it, and will
be done by this date. Is that
timeline okay with you?”
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Deliver.
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The hard part:
Finding people to talk to.
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Start by asking
your client or
stakeholder.
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When your
user is a typical
consumer.
What to do…
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By Raysonho @ Open Grid Scheduler / Grid Engine - Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=29977188
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When your
user is
specialized.
What to do…
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When it’s a
sensitive
subject.
What to do…
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If you have $$
to burn.
What to do…
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Informed Consent:
Tell the user why you’re talking
to them, how you’re using their
information, and get their
consent. ALWAYS.
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Let’s thank our participants
with incentives.
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Consumer: $1
per minute.
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Specialized
or sensitive:
$50-100,
but depends.
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Captives or
fans? Discounts
and swag.
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No budget? Be
thankful and
respectful.
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A big idea:
Let’s all help each other.
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Stay tuned
for Q&A
Putting the “User” in UX Julie Young