Slide 1

Slide 1 text

Notice Me, Senpai! Get Discovered with Creative Technical Content Tomomi Imura (@girlie_mac)

Slide 2

Slide 2 text

@girlie_mac Tomomi does: ● advocate open web & technology ● code JavaScript & Node.js ● writer & speak about tech ● hack useless stuff ● mentor & advisor ● currently work at

Slide 3

Slide 3 text

@girlie_mac Where I Have Been Doing DevRel at: Slack API Nexmo SMS, Voice, 2FA API HTML5 (W3C) & Windows Phone webOS Apps PubNub Realtime API

Slide 4

Slide 4 text

@girlie_mac I Write & Have Written Articles on: Technical editor for some books by:

Slide 5

Slide 5 text

Get Discovered by Developers!

Slide 6

Slide 6 text

Search Tweets, newsletters, etc. Word of mouth, on Slack, etc. API, Platform, Framework, Tools, etc. How Do Developers Find Your...

Slide 7

Slide 7 text

@girlie_mac Awareness When devs find your shiny new stuff passively on TechCrunch, ProductHunt, announcement / marketing blog, etc: Sounds awesome!

Slide 8

Slide 8 text

@girlie_mac Awareness & Acquisition When devs find your use cases, and with even better, easy-to-follow step-by-step tutorials on how to build: Sounds awesome! I may wanna try!

Slide 9

Slide 9 text

@girlie_mac Get Devs Hands Dirty! ● Workshops ● Hackathons ● Blog & Tutorials ○ Docs ○ Diagrams and Illustrations ○ Videos & Screencasts ○ Webinars My focus!

Slide 10

Slide 10 text

Make It Practical!

Slide 11

Slide 11 text

@girlie_mac Practical & Fundamental Tutorial examples: ● [Awesome API] 101 ● Beginner Guide of [Awesome API] ● Getting Started with [Awesome API] in [Node.js] ● How to Build To-Do App with [Awesome.JS Framework] ● [Awesome API] Tips & Tricks ● [Awesome API] Best Practice

Slide 12

Slide 12 text

@girlie_mac

Slide 13

Slide 13 text

@girlie_mac

Slide 14

Slide 14 text

Make It Interesting!

Slide 15

Slide 15 text

@girlie_mac Creative Projects (and How to Build Them!) ● GIPHY Chat App ● Slack Message Analysis w/ Watson ● Tweet Emotion: Sentiment Data Visualization w/ D3.js ● Raspberry Pi Spy Cam w/ Facial Detection ● Call Alexa from Phone ● Robot Dance Party ● Gotta Get’em All! Pokémon Go Relatime Mapping

Slide 16

Slide 16 text

@girlie_mac Brainstorm

Slide 17

Slide 17 text

@girlie_mac Project Types ● Purely fun ○ Pokémon ○ IoT - cat camera ● Targeting a community / Ecosystem ○ Programming Language, Platforms ○ Frameworks - e.g. Standard Web APIs, React, Angular, D3 ○ Hardware - e.g. Arduino, Raspberry Pi ○ AI - e.g. Amazon Alexa, IBM Watson

Slide 18

Slide 18 text

@girlie_mac

Slide 19

Slide 19 text

@girlie_mac

Slide 20

Slide 20 text

@girlie_mac

Slide 21

Slide 21 text

@girlie_mac

Slide 22

Slide 22 text

@girlie_mac Let Devs Adopt the Ideas “Pokemon is not how we win the big $$$ companies” “Don’t get me wrong. We are providing the ideas”

Slide 23

Slide 23 text

@girlie_mac Adopting the Ideas for Real Apps { id: 'pikachu-012', lat: 37.7234, lon: -122.472 } { id: 'taxi-012', lat: 37.7234, lon: -122.472 }

Slide 24

Slide 24 text

Notice Me, Senpai!

Slide 25

Slide 25 text

@girlie_mac But Senpai doesn’t even know me...

Slide 26

Slide 26 text

@girlie_mac Piggybacking on Bigger Players ● Partner with other companies ● Be friend with their DevRel peeps ● Apply to be an author ● Pay sponsorship

Slide 27

Slide 27 text

@girlie_mac

Slide 28

Slide 28 text

@girlie_mac

Slide 29

Slide 29 text

@girlie_mac ...and get THEIR Social Bandwagon!

Slide 30

Slide 30 text

@girlie_mac

Slide 31

Slide 31 text

@girlie_mac Community is magic!

Slide 32

Slide 32 text

@girlie_mac

Slide 33

Slide 33 text

Go Social

Slide 34

Slide 34 text

@girlie_mac Get Carded 3 1 1 2

Slide 35

Slide 35 text

@girlie_mac It’s So META! 3 1 2

Slide 36

Slide 36 text

@girlie_mac Developer-Focused Social Space Newsletters Code Samples & Demo

Slide 37

Slide 37 text

@girlie_mac TL;DR ● Create attractive content ○ Make them practical / interesting ○ Focus on communities ○ Be inclusive ● Syndicate the content ● Go social ○ Use social media meta tags ○ Use developer-focused social space

Slide 38

Slide 38 text

@girlie_mac Thank you! @girlie_mac girliemac.com github.com/girliemac slideshare.net/tomomi BY-SA

Slide 39

Slide 39 text

@girlie_mac Attribution: Open Emoji by Emoji-One (CC-BY 4.0)