Notice Me, Senpai!
Get Discovered with Creative Technical Content
Tomomi Imura (@girlie_mac)
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@girlie_mac
Tomomi does:
● advocate open web & technology
● code JavaScript & Node.js
● writer & speak about tech
● hack useless stuff
● mentor & advisor
● currently work at
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@girlie_mac
Where I Have Been Doing DevRel at:
Slack API Nexmo SMS,
Voice, 2FA API
HTML5 (W3C) &
Windows Phone webOS Apps
PubNub Realtime API
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@girlie_mac
I Write & Have Written Articles on:
Technical editor for some books by:
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Get Discovered by Developers!
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Search
Tweets,
newsletters, etc.
Word of mouth,
on Slack, etc.
API, Platform, Framework, Tools, etc.
How Do Developers Find Your...
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@girlie_mac
Awareness
When devs find your shiny new stuff passively on
TechCrunch, ProductHunt, announcement / marketing blog,
etc:
Sounds awesome!
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@girlie_mac
Awareness & Acquisition
When devs find your use cases, and with even better,
easy-to-follow step-by-step tutorials on how to build:
Sounds awesome! I may wanna try!
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@girlie_mac
Get Devs Hands Dirty!
● Workshops
● Hackathons
● Blog & Tutorials
○ Docs
○ Diagrams and Illustrations
○ Videos & Screencasts
○ Webinars
My focus!
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Make It Practical!
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@girlie_mac
Practical & Fundamental
Tutorial examples:
● [Awesome API] 101
● Beginner Guide of [Awesome API]
● Getting Started with [Awesome API] in [Node.js]
● How to Build To-Do App with [Awesome.JS Framework]
● [Awesome API] Tips & Tricks
● [Awesome API] Best Practice
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@girlie_mac
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@girlie_mac
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Make It Interesting!
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@girlie_mac
Creative Projects (and How to Build Them!)
● GIPHY Chat App
● Slack Message Analysis w/ Watson
● Tweet Emotion: Sentiment Data Visualization w/ D3.js
● Raspberry Pi Spy Cam w/ Facial Detection
● Call Alexa from Phone
● Robot Dance Party
● Gotta Get’em All! Pokémon Go Relatime Mapping
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@girlie_mac
Brainstorm
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@girlie_mac
Project Types
● Purely fun
○ Pokémon
○ IoT - cat camera
● Targeting a community / Ecosystem
○ Programming Language, Platforms
○ Frameworks - e.g. Standard Web APIs, React, Angular, D3
○ Hardware - e.g. Arduino, Raspberry Pi
○ AI - e.g. Amazon Alexa, IBM Watson
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@girlie_mac
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@girlie_mac
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@girlie_mac
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@girlie_mac
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@girlie_mac
Let Devs Adopt the Ideas
“Pokemon is not how we win the big $$$ companies”
“Don’t get me wrong. We are providing the ideas”
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@girlie_mac
Adopting the Ideas for Real Apps
{
id: 'pikachu-012',
lat: 37.7234,
lon: -122.472
}
{
id: 'taxi-012',
lat: 37.7234,
lon: -122.472
}
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Notice Me, Senpai!
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@girlie_mac
But Senpai doesn’t
even know me...
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@girlie_mac
Piggybacking on Bigger Players
● Partner with other companies
● Be friend with their DevRel peeps
● Apply to be an author
● Pay sponsorship
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@girlie_mac
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@girlie_mac
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@girlie_mac
...and get THEIR Social Bandwagon!
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@girlie_mac
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@girlie_mac
Community is
magic!
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@girlie_mac
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Go Social
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@girlie_mac
Get Carded
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@girlie_mac
It’s So META!
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@girlie_mac
Developer-Focused Social Space
Newsletters
Code Samples & Demo
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@girlie_mac
TL;DR
● Create attractive content
○ Make them practical / interesting
○ Focus on communities
○ Be inclusive
● Syndicate the content
● Go social
○ Use social media meta tags
○ Use developer-focused social space