Building Obama - Speaker Deck

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Monday, April 22, 13

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OBAMA BUILDING Monday, April 22, 13

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RATHEE MANIK Monday, April 22, 13

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@ RATHEE MANIK Monday, April 22, 13

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/ RATHEE MANIK Monday, April 22, 13

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.COM RATHEE MANIK Monday, April 22, 13

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Monday, April 22, 13

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Monday, April 22, 13

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FLUENCEAPP.COM Monday, April 22, 13

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Monday, April 22, 13

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We won. Monday, April 22, 13

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ROAD to OFA Monday, April 22, 13

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Monday, April 22, 13

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“Come work for the President.” Monday, April 22, 13

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Building a plane IN MID AIR Monday, April 22, 13

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the TECH PRESIDENT Monday, April 22, 13

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Monday, April 22, 13

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bit.ly/ofa-articles Monday, April 22, 13

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bit.ly/ofa-articles /ofa-donate bit.ly Monday, April 22, 13

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WE BUILT TOOLS Monday, April 22, 13

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SUPPORT FIELD OPERATIONS WE BUILT TOOLS Monday, April 22, 13

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INFORM CITIZENS WE BUILT TOOLS Monday, April 22, 13

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GRASSROOTS Monday, April 22, 13

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CALL.BARACKOBAMA.COM Monday, April 22, 13

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CALL TOOL Monday, April 22, 13

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FUNDRAISING Monday, April 22, 13

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600,000,000 ANALYTICS EVENTS Monday, April 22, 13

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1,000 A/B TESTS 600,000,000 ANALYTICS EVENTS Monday, April 22, 13

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1,000 A/B TESTS 81,548,259 PAGE VIEWS 600,000,000 ANALYTICS EVENTS Monday, April 22, 13

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1,000 A/B TESTS 81,548,259 PAGE VIEWS 4,276,463 DONATIONS Monday, April 22, 13

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81,548,259 PAGE VIEWS 700,000,000 DOLLARS 4,276,463 DONATIONS Monday, April 22, 13

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125,000,000 FROM TESTING 700,000,000 DOLLARS 4,276,463 DONATIONS Monday, April 22, 13

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USER and A/B TESTING Monday, April 22, 13

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Monday, April 22, 13

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Monday, April 22, 13

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SAVED PAYMENT INFO Monday, April 22, 13

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6% INCREASE Monday, April 22, 13

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-3.5% CONVERSIONS Monday, April 22, 13

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Monday, April 22, 13

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APRIL 2012 Monday, April 22, 13

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We are being out-spent 4 to 1. If we don’t make up the gap, we will lose this election. Monday, April 22, 13

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RISKS Monday, April 22, 13

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” “Question everything generally thought to be obvious DIETER RAMS Monday, April 22, 13

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SEQUENTIAL DONATE Monday, April 22, 13

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INCREASED DONATIONS +5.5% Monday, April 22, 13

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SAVED PAYMENT CONVERSIONS +14.4% Monday, April 22, 13

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REDUCED SERVER ERRORS -70% Monday, April 22, 13

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Monday, April 22, 13

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Monday, April 22, 13

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NOVEMBER 6, 2012 ELECTION DAY Monday, April 22, 13

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Monday, April 22, 13

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We did it. Monday, April 22, 13

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but meaningful SOMETHING SMALL Monday, April 22, 13

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WE GET TO PUT A DENT UNIVERSE in the Monday, April 22, 13

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THANK YOU Monday, April 22, 13

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MANIK RATHEE @ .COM THANK YOU Monday, April 22, 13

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Monday, April 22, 13

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Monday, April 22, 13

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Monday, April 22, 13

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Monday, April 22, 13

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Monday, April 22, 13

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THANK YOU Monday, April 22, 13