Two Trees Elevate Webinar Series: Episode Two - A Deeper Dive Into Performance Max

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Elevate WEBINAR SERIES Episode TWO A Deeper Dive into Performance Max

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Your Hosts FOR TODAY MIKE WISBY CEO & FOUNDER TWO TREES PPC SOPHIE FELL DIRECTOR OF PAID MEDIA TWO TREES PPC

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Drives conversions replaces the need for multiple campaign types leverages machine learning

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No content

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GETTING STARTED conversion tracking acas on (if you have the rights!) at least one image at least one video ad copy

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in-store goals online sales lead gen hotel bookings

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BEST PRACTICES unique variants of ad copy a range of image types, styles and formats a range of video lengths a mix of search themes 1st party data live remarketing lists

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KEY METRICS conversion rate: 1-2% conversion volume: increase ctr: 1%+ key reports asset reports audience insights placement reports

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advanced features bid for new customers only campaign-level negative keywords create your own audience signals

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RECAP almost universally applicable to all advertisers a full-funnel strategy with the goal of generating conversions right message, right place, right time utilizes search themes and audience signals wield advanced features: create your own audience etc. reporting is expanding, allowing more hands-on management

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ANY QUESTIONS?

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MIKE WISBY CEO & Founder THANK YOU TWOTREESPPC.COM CONNECT WITH US info@twotreesppc.com