State of the Woo
Todd Wilkens
Head Janitor, WooCommerce
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Our amazing
growth and the
community
behind it.
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32,472,449
downloads of
WooCommerce
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More than 3,000,000
active installations
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Woo stores will do over
$10B* in sales this year
* Conservatve estimate
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There will be more than
$30M* in WooCommerce-
related extensions sales
this year.
* Conservatve estimate of WooCommerce marketplace + others.
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613 contributors.
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Big and small. In over 60 countries.
A diverse set of amazing
businesses
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A diverse set of users.
Store Owners
Store Builders
Extension Developers
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Most stores run on WooCommerce are small to medium-sized
businesses…most dev shops helping build these stores are also
small to medium-sized businesses.
This is the beauty of WordPress and the open source ecosystem.
Small biz helping
small biz
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But it’s not just small
businesses anymore…
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There are multiple
$100M+ businesses using
WooCommerce now.
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Grocery
pickup
service
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Now more
than 40
stores in
more than
10 cities
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WooCommerce helps
companies of all sizes
move quickly.
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This isn’t just about
selling stuff on the
internet.
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Small and local
businesses are a force
for good.
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We are democratizing
access to that for anyone,
regardless of income,
gender, politics,
language, or where they
live in the world.
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We’re enabling
entrepreneurs and small
businesses around the
world.
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The open source
community is a force for
good in similar way.
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A large number of the
businesses that choose
open source software do
it because they feel
aligned with the mission.
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This isn’t just about
selling some stuff on
the internet.
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This is about peoples’
livelihoods, their
families, and their
communities.
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With great success,
comes great power
and influence.
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WooCommerce is not
just a plugin. It’s a
platform with a
thriving ecosystem.
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With great power comes
great responsibility.
Automattic has been doing a lot to make the WooCommerce
platform and ecosystem more robust and sustainable for everyone.
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A platform is a
strong
foundation
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We’ve made a few big
changes this year to reset
our foundation.
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Big news:
Abstractions — CRUD classes & REST API v2
Performance improvements
New product gallery
New CLI
New logging system
WooCommerce 3.0
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Learnings:
We need a more reliable upgrade and
maintenance experience
That involves us and our Extension Developers
WooCommerce 3.0
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WooCommerce 3.1
• CSV import/export
• Extension license management
in WooCommerce Core
• Search helpers for Orders
WooCommerce 3.2
• Better control of coupons/
promotions
• Extension version checks
• Search helpers for Products
• Better integration with our SaaS
payments, shipping, and taxes
offerings.
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In the near future…
Faster tables designed for ecommerce.
New event queues to remove race conditions and improve
performance.
Simplified checkout based on extensive research and focused on
conversions.
Lots of tools for insight into how a store is doing.
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Commitment to making
our upgrade and
maintenance experience
rock solid.
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Integrated services so
WooCommerce does more
by default.
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In 2016, Stripe and PayPal
extensions became free.
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In 2017, payment
integrations become easy
and automatic.
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Automatically setup
a stripe account
without the need to
find and copy
account keys.
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In 2017, we launched our
shipping service.
United States Postal Service and Canada Post. Live shipping
rates. Label printing at reduced rates. And we are currently
providing all of this for free.
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WooCommerce Services
1.8 added a sales tax
service.
Automatic, accurate sales tax in US, Canada, UK, the EU, and
Australia. For free.
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We’ve been investing a
lot in a foundation for
cloud services
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Building on Automattic’s
strengths, experience, and
existing infrastructure.
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So you have to install
some extra things
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More investement in
design and UX
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John Maeda
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Better understanding of
our users…all of them
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We’re no longer just
designing and
developing for ourselves.
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More research and
testing to make sure we
are working on the most
impactful things.
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Interviews and user
research with Store
Owners of all sizes, Store
Builders, and Extension
Developers.
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Please stop by our
customer research lab.
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A great, modern Store
Owner experience
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When you build a store
for a client, you want
them to have a great
store management
experience.
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wp-admin isn’t always
the best for non-technical
Store Owners.
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We’ll also be revamping
our WooCommerce
mobile app
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Better tools for Store
Builders
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No more subscription
keys to manage
We removed the need for having to copy and paste your
subscription keys and replaced it with a more secure one click
connection process.
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Subscription sharing and transfer
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In general, we will be
making it easier for Store
Builders who manage
multiple sites.
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We’ll be joining the WordPress.com
affiliate program and opening it up for
anyone to sell WooCommerce
Test extensions before you buy them.
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Big changes in the
WooCommerce extension
marketplace
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New extension developers
have been asking to be
added to the marketplace.
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Current extension
developers have been
asking for more direct
access to customers and
more control over their
products pages, docs, etc..
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So, we’re going to be
opening up the
marketplace to new
extensions…
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…and giving extension
developers higher
commissions,
more control, and more
access to customers.
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Greatly improved support
response times and launch
of live chat for support.