A/B Testing - Speaker Deck

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RIZA SELÇUK SAYDAM TESTING A B

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@rssems #ccistanbul #techmeetup günün menüsü... Merhaba Data Çağı A/B Testi Lean UX Örnekler Özet Sorular ve Cevaplar

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@rssems #ccistanbul #techmeetup RIZA SELÇUK SAYDAM UI/UX DESIGNER & DEVELOPER @ NOKTA.COM www.rss-ems.com

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@rssems #ccistanbul #techmeetup

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RIZA SELÇUK SAYDAM A/B TESTING

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@rssems #ccistanbul #techmeetup HEDEF VERİLER VE "Nereye gitmek istedigini bilmiyorsan hangi yoldan gideceğin farketmez." Cheshire

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@rssems #ccistanbul #techmeetup

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@rssems #ccistanbul #techmeetup Data, Not Design, is King in Age of Google Age of Data "We let the math and the data govern how things look and feel." Marisa Mayer (Past Google, now Yahoo)

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@rssems #ccistanbul #techmeetup “If you torture the data long enough, it will confess” ! Ronald Coase (Nobel Prize in Economics)

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@rssems #ccistanbul #techmeetup Az maliyet Çok katılımcı Veri Gücü Neden A/B Test? Neden sanat?! Hızlı Sonuç UX

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Focus on the user and all else will follow

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@rssems #ccistanbul #techmeetup Tasarım Değişikliği 33% conversion increase

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@rssems #ccistanbul #techmeetup The original: Worst performer Headline +30% ORIGINAL +7% +15% +27%

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@rssems #ccistanbul #techmeetup Call to Action +28% +34% +21%

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@rssems #ccistanbul #techmeetup Fiyat Etkisi E-commerce 2x

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@rssems #ccistanbul #techmeetup Single Page vs. Multi-Step Checkout 21.8%

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@rssems #ccistanbul #techmeetup Ürün Detay +10%

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@rssems #ccistanbul #techmeetup Trial & Buy +47%

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Fiyat Listesi +97%

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@rssems #ccistanbul #techmeetup İnsan Etkisi

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@rssems #ccistanbul #techmeetup Sayfa Yüksekliği

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@rssems #ccistanbul #techmeetup Farklı Karakterler

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@rssems #ccistanbul #techmeetup Form +40%

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@rssems #ccistanbul #techmeetup E-Mail

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@rssems #ccistanbul #techmeetup Adwords

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@rssems #ccistanbul #techmeetup A/B Testin Temel Kuralları aman diyeyim... ! Tek Değişken Varyasyonları Yummy Cookies Belirli bir amaca yönelik Mauris tempor vehicula Probleme Yönelik Tümü Aynı Anda

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@rssems #ccistanbul #techmeetup A/B Test Araçları Kendinize Özel Framework uzun vade çözümü ! Visual Website Optimizer ücretli ! visualwebsiteoptimizer.com Google Analytics Content Experiments ! google.com/analytics Optimizely ücretli ! Predeﬁned chunks as necessary, making

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@rssems #ccistanbul #techmeetup Özetle… Bugün nelerden bahsettik? Lean UX • Geleneksel Süreç • Sürekli Öğrenme ve Test ederek geliştirme Data • Verinin gücü adına! • Ürünü analiz edebilmek A/B Test Süreci • Bilimsel Method • Problem ve Amaç • Örnekler • Signiﬁcant Test Bilimsel method ile kullanılabilirlik çalışması