ユーザーと育てるサービスのデザイン / create a service together with users

by Muneaki Hayakawa

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ϢʔβʔͱҭͯΔ αʔϏεͷσβΠϯ Muneaki Hayakawa BASE, Inc.

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ࣗݾ঺հ frontend designer Muneaki Hayakawa ૣ઒फ྄ ೥݄ೖࣾɻ #"4&ͷXFCͷσβΠϯɾϑϩϯτΤϯυ୲౰ɻ

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#"4&ʹ͍ͭͯ

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MISSION Ձ஋ͷަ׵Λγϯϓϧʹɻ ੈքதͷਓʑ͕࠷దͳܦࡁ׆ಈΛߦ͑Δࣾձ΁ɻ

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ωοτγϣοϓ։ઃαʔϏε IUUQTUIFCBTFJO IUUQTJUVOFTBQQMFDPNKQBQQJE γϣοϐϯάΞϓϦ &ίϚʔεϓϥοτϑΥʔϜՁ஋Λަ׵͢Δʮ৔ʯ

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ܾࡁαʔϏεՁ஋Λަ׵͢Δʮखஈʯ ΦϯϥΠϯܾࡁαʔϏε IUUQTQBZKQ IUUQTJEQBZKQ *%ܕܾࡁαʔϏεʮ1":*%ʯ

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#"4&ϥΠϒ IUUQTUIFCBTFJOCBTFMJWF OFXϦϦʔε

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ϢʔβʔͱҭͯΔ αʔϏεͷσβΠϯ

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ϢʔβʔͱҭͯΔ αʔϏεͷσβΠϯ

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ωοτγϣοϓ։ઃαʔϏε

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IUUQTUIFpSTUQFOHVJOKQ͓฼͞Μ໨ઢͰ࡞ͬͯΈͨΒCBTF͸γϯϓϧͳαʔϏεʹͳͬͨFDBB

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ʮ͓฼͞ΜͰ΋࢖͑Δʯ γϯϓϧ͞ɺΘ͔Γ΍͢͞ɺ؆୯͞

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ʮ؆୯͞ʯ͕ചΓͷ#"4&Ͱ͕͢ɾɾ

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ʮ؆୯͞ʯ͕ചΓͷ#"4&Ͱ͕͢ɾɾ ؆୯͡Όͳ͍ػೳ͕͋Γ·͢ɾɾʂ

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)5.-ฤूʢΦϓγϣϯػೳʣ

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)5.-ฤूʢΦϓγϣϯػೳʣ ೥݄͔ΒແྉԽʂ

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΋ͪΖΜɺ)5.-ฤू͠ͳͯ͘΋͋Δఔ౓ͷσβΠϯ͸Ͱ͖·͢

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ύλʔϯͷແྉςϯϓϨʔτɻ ϩΰ΍എܠɺจࣈ৭ͷࢦఆͰΦϦδφϦςΟ͸ͦΕͳΓʹɻ

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ͳͥIUNMฤू͕ඞཁʁ

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IUUQTCJODKQOFXTQS@ γϣοϓ։ઃ਺ສళฮಥഁʂ

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IUUQTCJODKQOFXTQS@ γϣοϓ։ઃ਺ສళฮಥഁʂ➡Ϣʔβʔͷଟ༷Խ

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Ϣʔβʔͷଟ༷Խɿখֶੜ͔Βɾɾ IUUQTCBNQJTJOUFSWJFXCBTF@LJOUBSPIUNM IUUQTLJOUBSPVUIFCBTFJO

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Ϣʔβʔͷଟ༷Խɿখֶੜ͔Βɾɾ͓͹͋ͪΌΜ·Ͱʂ IUUQTQBUDIXPSLUIFCBTFJO

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γϣοϓن໛ɺ೥ྸɺ஍ҬɺͳͲ ༷ʑͳϢʔβʔ͕γϣοϓΛ࡞ΔΑ͏ʹͳͬͨࠓɺ γϯϓϧͳςϯϓϨʔτ͚ͩͰ͸ݶք͕ɻ ΋ͬͱଟ༷ͳγϣοϓͷੈք؍ΛදݱͰ͖ΔΑ͏ʹɾɾ

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γϣοϓن໛ɺ೥ྸɺ஍ҬɺͳͲ ༷ʑͳϢʔβʔ͕γϣοϓΛ࡞ΔΑ͏ʹͳͬͨࠓɺ γϯϓϧͳςϯϓϨʔτ͚ͩͰ͸ݶք͕ɻ ΋ͬͱଟ༷ͳγϣοϓͷੈք؍ΛදݱͰ͖ΔΑ͏ʹɾɾ )5.-ฤूػೳ ʴ

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γϣοϓن໛ɺ೥ྸɺ஍ҬɺͳͲ ༷ʑͳϢʔβʔ͕γϣοϓΛ࡞ΔΑ͏ʹͳͬͨࠓɺ γϯϓϧͳςϯϓϨʔτ͚ͩͰ͸ݶք͕ɻ ΋ͬͱଟ༷ͳγϣοϓͷੈք؍ΛදݱͰ͖ΔΑ͏ʹɾɾ DESIGN MARKET )5.-ฤूػೳ σβΠϯϚʔέοτ ʴ

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)5.-ฤूͱ σβΠϯϚʔέοτ

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)5.-ฤूͱ σβΠϯϚʔέοτ

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)5.-ฤू

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)5.-ฤू

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)5.-ฤू

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σβΠϯΦϓγϣϯ σϑΥϧτͰ͸ϩΰը૾ࢦఆɺഎܠ৭ʗը૾ɺφϏήʔγϣϯ৭ɺจࣈ৭ͷΈɻ

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σβΠϯΦϓγϣϯ IUNMฤूͰ޷͖ͳΦϓγϣϯΛ௥ՃՄೳɻ IUUQTHJUIVCDPNCBTFJODUFNQMBUFEPDT

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σβΠϯΦϓγϣϯ εϥΠυը૾ɺ͓஌ΒͤςΩετɺϑΥϯτࢦఆɺϨΠΞ΢τࢦఆɺͳͲࣗ༝ࣗࡏʹ֦ு

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ͻͼͨΜɿ)5.-ฤूɺσβΠϯϚʔέοτΛ࡞ͬͨΤϯδχΞ

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)5.-ฤू͸ֵ໋ɻ ͻͼͨΜɿ)5.-ฤूɺσβΠϯϚʔέοτΛ࡞ͬͨΤϯδχΞ

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#"4&ͰΞΧ΢ϯτ࡞Δ

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#"4&ͰΞΧ΢ϯτ࡞Δ ܾࡁػೳ ʢΫϨΧɺΩϟϦΞܾࡁɺۜߦৼࠐɺίϯϏχ෷͍ɺޙ෷͍ʣ

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#"4&ͰΞΧ΢ϯτ࡞Δ ܾࡁػೳ ʢΫϨΧɺΩϟϦΞܾࡁɺۜߦৼࠐɺίϯϏχ෷͍ɺޙ෷͍ʣ ʴ IUNMฤू

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#"4&ͰΞΧ΢ϯτ࡞Δ ܾࡁػೳ ʢΫϨΧɺΩϟϦΞܾࡁɺۜߦৼࠐɺίϯϏχ෷͍ɺޙ෷͍ʣ ʴ IUNMฤू ແྉͰ࢖͑Δ ܾࡁػೳ͖ͭ$.4ʂʁ

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)5.-ฤूͱ σβΠϯϚʔέοτ

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σβΠϯϚʔέοτ IUNMฤूͰ࡞੒ͨ͠ςϯϓϨʔτΛɺσβΠϯςʔϚͱͯ͠ൢച͢Δ͜ͱ͕Ͱ͖Δɻ ʢ˞ཁ։ൃऀొ࿥ɺ৹ࠪ͋Γʣ

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σβΠϯϚʔέοτ IUUQTEFTJHOUIFCBTFJO ੍࡞ձࣾ΍ϑϦʔϥϯεͷσβΠφʔͷΈͳ͞Μ͕࡞੒ͨ͠ςϯϓϨʔτ͕ɺݱࡏݸ΄Ͳ

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σβΠϯϚʔέοτɿ࠷ۙͷ܏޲ ɾχονͳςʔϚͷొ৔ IUUQTEFTJHOUIFCBTFJOEFUBJM

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σβΠϯϚʔέοτɿ࠷ۙͷ܏޲ ɾχονͳςʔϚͷొ৔ IUUQTEFTJHOUIFCBTFJOEFUBJM

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σβΠϯςʔϚΛར༻͍ͯ͠Δ γϣοϓྫ

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IUUQTFOCFJTBMFTIPQKQ

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IUUQUPLZPDPXCPZUIFTIPQKQ

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IUUQTUPSFSFSPPNUPLZPKQ

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͓͠ΌΕʹͳ͚ͬͨͩͰ͠ΐʁ ঎඼͕ചΕͳ͖Όҙຯͳ͘Ͷʁʁ

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͓͠ΌΕʹͳ͚ͬͨͩͰ͠ΐʁ ঎඼͕ചΕͳ͖Όҙຯͳ͘Ͷʁʁ ചΕͯ·͢

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σβΠϯςʔϚར༻γϣοϓͱະར༻γϣοϓͷൺֱʢ௚ۙϲ݄ʣ σβΠϯςʔϚ ར༻γϣοϓ σβΠϯςʔϚ ར༻γϣοϓ σβΠϯςʔϚ ະར༻γϣοϓ σβΠϯςʔϚ ະར༻γϣοϓ ฏۉചΓ্͛ ໿ഒ ໿ഒ ฏۉ஫จ਺

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ࣗ෼΋ҰͭςʔϚ࡞Γ·ͨ͠ɻ

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#"4&ΦϑΟγϟϧςʔϚ IUUQTEFTJHOUIFCBTFJOEFUBJM

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#"4&ΦϑΟγϟϧςʔϚ ʢ͋Μ·ΓചΕͯͳ͍ɾɾ! IUUQTEFTJHOUIFCBTFJOEFUBJM

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#"4&ΦϑΟγϟϧςʔϚΛ࡞ͬͨͱ͖ σβΠϯΦϓγϣϯ͕ଟ͗ͯ͢΋໘౗Ͱ࢖ΘΕͳͦ͞͏ɻ Ծઆ

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#"4&ΦϑΟγϟϧςʔϚΛ࡞ͬͨͱ͖ σβΠϯΦϓγϣϯ͕ଟ͗ͯ͢΋໘౗Ͱ࢖ΘΕͳͦ͞͏ɻ σβΠϯΦϓγϣϯΛ͋͑ͯগͳΊʹͨ͠ɻ Ծઆ

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#"4&ΦϑΟγϟϧςʔϚΛ࡞ͬͨͱ͖ σβΠϯΦϓγϣϯ͕ଟ͗ͯ͢΋໘౗Ͱ࢖ΘΕͳͦ͞͏ɻ σβΠϯΦϓγϣϯΛ͋͑ͯগͳΊʹͨ͠ɻ Ծઆ º

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ਓؾͷςʔϚ͸ɾɾ IUUQTEFTJHOUIFCBTFJOEFUBJM

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ਓؾͷςʔϚ͸ɾɾ

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ਓؾͷςʔϚ͸ɾɾ ͍͢͝਺ͷσβΠϯΦϓγϣϯʂʂ

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γϣοϓΦʔφʔ͸ɺ γϣοϓͷϒϥϯσΟϯάɺ ੈք؍Λදݱ͢ΔͨΊͷΧεϚΠζ΁ͷ ࿑ྗ͸੯͠·ͳ͍ɻ ςʔϚ࡞੒͔ΒֶΜͩ͜ͱ

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)5.-ฤू ͜͜·Ͱ΍Δ͔ʂࣄྫ

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)5.-ϑϧΧελϚΠζࣄྫ IUUQXXXIPOFZTFMFDUJPODPN

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)5.-ϑϧΧελϚΠζࣄྫ IUUQTpWFCMVFQVEEMFDPN

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)5.-ฤूͱ σβΠϯϚʔέοτ͕ ΋ͨΒͨ͠มԽ

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DESIGN MARKET

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DESIGN MARKET ચ࿅͞ΕͨσβΠϯͰചΓ্͛ΛΞοϓͤͨ͞γϣοϓ -1ઐ༻ɺిࢠॻ੶ઐ༻ͳͲχονͳσβΠϯςʔϚ &$ͷݻఆ֓೦Λ෴͢γϣοϓʢ̑ࡀࣇ͕஋ஈΛܾΊΔඒज़ؗʣ

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DESIGN MARKET ચ࿅͞ΕͨσβΠϯͰചΓ্͛ΛΞοϓͤͨ͞γϣοϓ -1ઐ༻ɺిࢠॻ੶ઐ༻ͳͲχονͳσβΠϯςʔϚ &$ͷݻఆ֓೦Λ෴͢γϣοϓʢ̑ࡀࣇ͕஋ஈΛܾΊΔඒज़ؗʣ #"4&ͷՄೳੑ͕ɺ#"4&ͷ૝૾Λ௒͑ΔܗͰ֦ு

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DESIGN MARKET ચ࿅͞ΕͨσβΠϯͰചΓ্͛ΛΞοϓͤͨ͞γϣοϓ -1ઐ༻ɺిࢠॻ੶ઐ༻ͳͲχονͳσβΠϯςʔϚ &$ͷݻఆ֓೦Λ෴͢γϣοϓʢ̑ࡀࣇ͕஋ஈΛܾΊΔඒज़ؗʣ #"4&ͷՄೳੑ͕ɺ#"4&ͷ૝૾Λ௒͑ΔܗͰ֦ு ʰϢʔβʔͱҭͯΔαʔϏεʱ #"4&ͱγϣοϓΦʔφʔ૒ํͷྗͰαʔϏε͕Ξοϓσʔτ͞Ε͍ͯ͘

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ϢʔβʔͱҭͯΔ αʔϏεͷσβΠϯ

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ʮγϯϓϧɾ͔ΜͨΜʯ͚ͩͰ͸͜ͷঢ়گ͸࡞Εͳ͔ͬͨɻ ϢʔβʔͱҭͯΔαʔϏε

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ʮγϯϓϧɾ͔ΜͨΜʯ͚ͩͰ͸͜ͷঢ়گ͸࡞Εͳ͔ͬͨɻ ʮγϯϓϧɾ͔ΜͨΜʯΛపఈ͢΂͖ͱ͜Ζͱɺ ͦ͏Ͱͳ͍ͱ͜Ζ͕͋Δʁ ϢʔβʔͱҭͯΔαʔϏε

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γϣοϓ։ઃ ঎඼؅ཧ ஫จ؅ཧ ϒϥϯσΟϯά γϣοϓͷσβΠϯ ϒϩάɾ4/4 γϣοϓΦʔφʔ ͔͚࣌ؒͣʹ؆୯ʹࡁ·ͤΔ΂͖ͱ͜Ζ γϣοϓΦʔφʔͷؤுΔ΂͖ͱ͜Ζ

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͔͚࣌ؒͣʹ؆୯ʹࡁ·ͤΔ΂͖ͱ͜Ζ γϣοϓΦʔφʔͷؤுΔ΂͖ͱ͜Ζ γϣοϓΦʔφʔ γϯϓϧͰ͔ΜͨΜ ߟ͑ͤ͞ͳ͍ γϣοϓΦʔφʔͷϞνϕʔγϣʹԠͯ͡ ਂງΓͰ͖Δ֦ுੑ γϣοϓ։ઃ ঎඼؅ཧ ஫จ؅ཧ ϒϥϯσΟϯά γϣοϓͷσβΠϯ ϒϩάɾ4/4

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ϢʔβʔͱҭͯΔαʔϏεͷσβΠϯ γϣοϓ։ઃɾӡ༻ͷϋʔυϧΛԼ͛ΔͨΊʹɺ ͱ͜ͱΜ؆୯ͰγϯϓϧͳαʔϏεʹ͍ͯ͘͠ҰํͰɺ γϣοϓͷϒϥϯσΟϯά΍৘ใൃ৴ͳͲ γϣοϓΦʔφʔͷ૝͍Λܗʹͯ͠ੈͷதʹൃ৴͢ΔͨΊͷ ػೳ։ൃ͸੯͠Έͳ͍ͯ͘͘͠ɻ ϢʔβʔΛָͤ͞Δ΂͖ॴͱɺΤϯύϫʔ͢Δ΂͖ॴɻ దࡐదॴͷػೳͱσβΠϯɻ