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Adapt Your Social Media Strategy

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The State of Social Media

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Engagement is up ... waaay up LinkedIn +55% Twitter +23% Pinterest +60% Facebook +50%

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Activity is on the rise

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High volatility, industry-to-industry 90% 2,400%

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The Latest Strategies

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Re-think your creative Assess everything. Test new messaging. Speak to the moment.

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Experiment with video Live video, YouTube, TikTok. Save recordings. Repurpose the content.

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Effective advertising costs More impressions available = lower CPMs. Promote the ways you’re helping.

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New social media features Gift cards, social commerce, challenge stickers.

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A Little About Buffer

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We’re focused on helping you build your brand Social media management tools Plan and schedule posts, analyze your results Facebook, Twitter, Instagram, LinkedIn, Pinterest On-demand demos? buffer.com/webinars Trials: buffer.com/pricing

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Thank you!