WHAT’S WRONG WITH THESE 8 TWEETS? English 394: Business Writing

1. Ignore everything we just discussed about hyperlinks. 2. Do not use link shorteners (e.g., bit.ly). 3. Twitter limits each Tweet to 280 characters. This includes spaces. 4. Neither links nor pics count toward this limit. 5. You can, and should, use blank lines in Tweets. English 394: Business Writing GUIDELINES

Twitter is fun! English 394: Business Writing CHARACTERS Words 3 Characters Without Spaces 13 Characters With Spaces 15

Ever wonder why your boss never emails you back? Are you committing one of the 8 Deadly Sins of Email? http://ala-apa.org/newsletter/2011/07/01/oops- didnt-mean-to-send-that-essential-email- etiquette-in-the-library-workplace/ English 394: Business Writing TWEET#1

Twitter doesn’t recognize italics. English 394: Business Writing TWEET#1

Forgetting to attach a document. Calling your recipient the wrong name. Sending to the wrong recipient. Do you make these mistakes in email? http://bit.ly/1WiMumJ English 394: Business Writing TWEET#2

Don’t shorten links. Display the full link. English 394: Business Writing TWEET#2

You wouldn’t play a sport without a coach. So why do you email without one? Think of this book as your email coach. English 394: Business Writing TWEET#3

You can’t hyperlink words in a Tweet. You need to spell-out the link. English 394: Business Writing TWEET#3

Unlike a phone call, email is permanent and searchable, so if you plan to do something questionable, don’t do it in an email. A good rule of thumb: No matter how irritated you are or how funny the joke is, never put anything in writing that you wouldn’t be comfortable viewing in the Google search results for your name. English 394: Business Writing TWEET#4

Nothing’s wrong with this one. In fact, it’s pretty good. English 394: Business Writing TWEET#4

If you care about email etiquette, you need to read this book by @DavidJShipley: http://amazon.com/SEND-People-Email- Badly-Better/dp/030727599X English 394: Business Writing TWEET#5

SEND has two authors. English 394: Business Writing TWEET#5

If you care about email etiquette, you need to read this book by @DavidShipley and @WillSch: http://amazon.com/SEND- People-Email-Badly-Better/dp/030727599X English 394: Business Writing TWEET#6

Shipley’s handle is @DavidJShipley, not @DavidShipley. English 394: Business Writing TWEET#6

@DavidJShipley and @WillSch know how to email. They wrote a whole book about it. Listen to these guys. English 394: Business Writing TWEET#7

Where’s the link? English 394: Business Writing TWEET#7

Do you know when — and when not to — C.C. someone in an email? Let @DavidJShipley and @WillSch teach you about this often-used but seldom-mastered facet of digital etiquette. Stanley Hudson will thank you. http://amazon.com/SEND-People-Email-Badly- Better/dp/030727599X English 394: Business Writing TWEET#8

How about a blank line or two? English 394: Business Writing TWEET#8

Can you think of another example? Tweet it to me at @jrick!