×
Copy
Open
Link
Embed
Share
Beginning
This slide
Copy link URL
Copy link URL
Copy iframe embed code
Copy iframe embed code
Copy javascript embed code
Copy javascript embed code
Share
Tweet
Share
Tweet
Slide 1
Slide 1 text
18CHANNELS OF GROWTH LEARNINGS FROM STARTUP MARKETING PASSWORD TALLIN 2019.03.21 NEGLECTED
Slide 2
Slide 2 text
vidarandersen.com* *more information about this speaker than even his mother would ever want to know Hello, I’m…
Slide 3
Slide 3 text
0
Slide 4
Slide 4 text
SEARCH ENGINE MARKETING
Slide 5
Slide 5 text
No content
Slide 6
Slide 6 text
REACH HUNDREDS OF MILLIONS BY ADVERTISING ON SEARCH ENGINES
Slide 7
Slide 7 text
DISPLAY & SOCIAL ADS
Slide 8
Slide 8 text
No content
Slide 9
Slide 9 text
REACH MILLIONS BY ADVERTISING ON SOCIAL MEDIA & WEBSITES
Slide 10
Slide 10 text
SEARCH ENGINE OPTIMISATION
Slide 11
Slide 11 text
No content
Slide 12
Slide 12 text
GET TO THE TOP OF SEARCH ENGINES
Slide 13
Slide 13 text
HOW FASCINATING PLEASE TELL ME MORE
Slide 14
Slide 14 text
EIGHTEEN CHANNELS NEGLECTED LEARNINGS FROM STARTUP MARKETING
Slide 15
Slide 15 text
1
Slide 16
Slide 16 text
BLOGS
Slide 17
Slide 17 text
TARGET POPULAR BLOGS TO REACH NEW AUDIENCES LESS
Slide 18
Slide 18 text
No content
Slide 19
Slide 19 text
2
Slide 20
Slide 20 text
PUBLICITY
Slide 21
Slide 21 text
GET THE WORD OUT THERE VIA TRADITIONAL MEDIA
Slide 22
Slide 22 text
No content
Slide 23
Slide 23 text
3
Slide 24
Slide 24 text
PR UNCONVENTIONAL
Slide 25
Slide 25 text
DO STUNTS TREAT YOUR CUSTOMERS OUTRAGEOUSLY WELL, ETC
Slide 26
Slide 26 text
No content
Slide 27
Slide 27 text
4
Slide 28
Slide 28 text
OFFLINE ADS
Slide 29
Slide 29 text
REACH CUSTOMERS OFFLINE VIA TV RADIO & PRINT
Slide 30
Slide 30 text
No content
Slide 31
Slide 31 text
5
Slide 32
Slide 32 text
CONTENT MARKETING
Slide 33
Slide 33 text
USE YOUR BLOG TO EDUCATE & REACH CUSTOMERS
Slide 34
Slide 34 text
No content
Slide 35
Slide 35 text
6
Slide 36
Slide 36 text
EMAIL MARKETING
Slide 37
Slide 37 text
REACH & CONVERT YOUR PROSPECTS WITH TARGETED EMAILS
Slide 38
Slide 38 text
No content
Slide 39
Slide 39 text
OKDORK.COM CBINSIGHTS.COM KOPYWRITINGKOURSE.COM
Slide 40
Slide 40 text
7
Slide 41
Slide 41 text
ENGINEERING AS MARKETING
Slide 42
Slide 42 text
USE ENGINEERING AS A RESOURCE TO BUILD TOOLS THAT ACQUIRE CUSTOMERS
Slide 43
Slide 43 text
No content
Slide 44
Slide 44 text
8
Slide 45
Slide 45 text
VIRAL MARKETING
Slide 46
Slide 46 text
GET USERS TO MARKET FOR YOU
Slide 47
Slide 47 text
No content
Slide 48
Slide 48 text
9
Slide 49
Slide 49 text
BIZ DEV
Slide 50
Slide 50 text
USE PARTNERSHIPS TO ACQUIRE MILLIONS OF USERS
Slide 51
Slide 51 text
No content
Slide 52
Slide 52 text
10
Slide 53
Slide 53 text
SALES
Slide 54
Slide 54 text
SELL YOUR PRODUCT TO ENTERPRISES & OTHER CUSTOMERS
Slide 55
Slide 55 text
No content
Slide 56
Slide 56 text
11
Slide 57
Slide 57 text
AFFILIATE PROGRAMS
Slide 58
Slide 58 text
GET AFFILIATES TO SELL YOUR PRODUCT FOR YOU
Slide 59
Slide 59 text
No content
Slide 60
Slide 60 text
12
Slide 61
Slide 61 text
EXISTING PLATFORMS
Slide 62
Slide 62 text
TIE YOUR GROWTH TO A LARGER PLATFORM LIKE FACEBOOK PINTEREST OR APP STORE
Slide 63
Slide 63 text
No content
Slide 64
Slide 64 text
13
Slide 65
Slide 65 text
TRADE SHOWS
Slide 66
Slide 66 text
GET CUSTOMERS AND PARTNERS BY PARTICIPATING IN INDUSTRY TRADE SHOWS
Slide 67
Slide 67 text
No content
Slide 68
Slide 68 text
14
Slide 69
Slide 69 text
OFFLINE EVENTS
Slide 70
Slide 70 text
CREATE AN EVENT TO BRING CUSTOMERS TO YOU
Slide 71
Slide 71 text
No content
Slide 72
Slide 72 text
15
Slide 73
Slide 73 text
SPEAKING ENGAGEMENTS
Slide 74
Slide 74 text
GIVE SPEECHES TO GROUPS OF POTENTIAL CUSTOMERS
Slide 75
Slide 75 text
No content
Slide 76
Slide 76 text
16
Slide 77
Slide 77 text
COMMUNITY BUILDING
Slide 78
Slide 78 text
BUILD A COMMUNITY AROUND YOUR COMPANY OR PRODUCT
Slide 79
Slide 79 text
No content
Slide 80
Slide 80 text
17
Slide 81
Slide 81 text
USE SOME F*ING IMAGINATION
Slide 82
Slide 82 text
CONJURE UP YOUR OWN MAGICAL CHANNELS
Slide 83
Slide 83 text
No content
Slide 84
Slide 84 text
18
Slide 85
Slide 85 text
USE DATA GATHERED THROUGH EMPIRICAL PROCESSES
Slide 86
Slide 86 text
No content
Slide 87
Slide 87 text
THE STARTUP WAY
Slide 88
Slide 88 text
THE BULLSEYE FRAMEWORK
Slide 89
Slide 89 text
No content
Slide 90
Slide 90 text
1
Slide 91
Slide 91 text
WHAT’S POSSIBLE?
Slide 92
Slide 92 text
What’s possible 1
Slide 93
Slide 93 text
Brainstorm at least one idea per channel
Slide 94
Slide 94 text
2
Slide 95
Slide 95 text
WHAT’S PROBABLE?
Slide 96
Slide 96 text
What’s possible What’s probable 1 2
Slide 97
Slide 97 text
How much will it cost to acquire customers through this channel?
Slide 98
Slide 98 text
How many customers are available through this channel?
Slide 99
Slide 99 text
Are the customers you are getting through this channel the kind of customers that you want right now?
Slide 100
Slide 100 text
DEFINE YOUR GOALS
Slide 101
Slide 101 text
What is the explicit goal and expectation you are working toward?
Slide 102
Slide 102 text
DESIGN EXPERIMENTS TO TEST
Slide 103
Slide 103 text
Noah Kagan’s mint.com Traction Dashboard
Slide 104
Slide 104 text
SPEED IS OF THE ESSENCE
Slide 105
Slide 105 text
3
Slide 106
Slide 106 text
WHAT’S WORKING?
Slide 107
Slide 107 text
What’s possible What’s probable What’s working 1 2 3
Slide 108
Slide 108 text
DO MORE OF WHAT WORKS
Slide 109
Slide 109 text
OPTIMIZE WHAT WORKS
Slide 110
Slide 110 text
TEST MORE NEW STUFF
Slide 111
Slide 111 text
RINSE LATHER REPEAT
Slide 112
Slide 112 text
PROFIT
Slide 113
Slide 113 text
vidarandersen.com LET’S CONNECT