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Delivering a clear message and insights Explanatory vs Exploratory design September 2019

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MARC SCHØNWANDT PICTURE HERE • Consultant @ Inviso • At home? • ❤Data❤

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AGENDA 1 2 3 4 WHY? EXPLANATORY + EXAMPLES PREATTENTIVE ATTRIBUTES EXPLORATORY + EXAMPLES 5 KEY TAKE AWAYS

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WHY? explanatory and exploratory? WHY VIZ AT ALL? SHARE MESSAGE / CONTENT CONTEXT WHO WHAT HOW

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Explanatory “You have a specific thing you want to explain, a specific story you want to tell” -Cole Nussbaumer Knaflic Exploratory ..is what you do to get familiar with the data. We allow the user to delve into the data to determine what might be interesting about it to them.

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Explanatory Design A few examples

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http://graphics.wsj.com/infectious-diseases-and-vaccines/

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http://graphics.wsj.com/infectious-diseases-and-vaccines/ WHO? WHAT? HOW?

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A preattentive attribute is a visual property, which is processed without conscious action.

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https://www.perceptualedge.com/articles/ie/visual_perception.pdf

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http://graphics.wsj.com/infectious-diseases-and-vaccines/

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Exploratory Design

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In exploratory designs we don’t always know what is important. Hence we use preattentive attributes more sparsely and instead focus on interactions.

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Exploratory Design A few examples

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Exploratory Design A few examples

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What can do then, to aide the viewers? Guidance

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What can do then, to aide the viewers? Guidance

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What can do then, to aide the viewers? Guidance Simple interactions

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What can do then, to aide the viewers? Guidance Simple interactions ASK ASK ASK

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Key take-aways: Understand the context Select appropriate design path Carefully utilize techniques

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More reading and references: - Cole Nussbaumer Knaflic: Storytelling With Data - Stephen Few: Show Me the Numbers - http://perceptualedge.com - http://graphics.wsj.com/infectious-diseases-and-vaccines/

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THANK YOU