Creating the next generation of open source developers - DevRel Summit

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CREATING OPEN SOURCE DEVELOPERS DEVREL SUMMIT SINGAPORE

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@JNA_SH 3

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DEVELOPER MARKETING   GITHUB

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“GITHUB EDUCATION HELPS STUDENTS, TEACHERS, AND SCHOOLS ACCESS THE TOOLS AND EVENTS THEY NEED TO SHAPE THE NEXT GENERATION OF SOFTWARE DEVELOPMENT. 6

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REAL-WORLD TOOLS, ENGAGED STUDENTS

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  4 MILLION GITHUB USERS 5 YEARS AGO 8

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VERIFIED STUDENTS ON GITHUB. 50% OF NEW GITHUB SIGN UPS IDENTIFY AS STUDENTS. 1.1 MILLION 9

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⏭

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EQUIP EMPOWER EDUCATE

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EQUIP

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⏮

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VERIFIED STUDENTS ON GITHUB. 1.1 MILLION 14

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SUPPORT DRIVEN 16

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SUPPORT  CONTENT  OUTREACH  OPERATIONS PROGRAMS S.C.O.O.P 17

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WHAT ARE USERS ASKING FOR HELP WITH? $ SUPPORT 18

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PUT A URL ON IT CONTENT 19

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GET EYES ON THE CONTENT OUTREACH 20

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AUTOMATE AND SCALE DELIVERY OPERATIONS 21

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BUNDLE AND BRAND IT PROGRAMS 22

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APPLIED TO STUDENTS.

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“DO YOU OFFER STUDENT DISCOUNTS?” SUPPORT 24

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HELP DOCS TO GET STUDENT DISCOUNT. CONTENT 25

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STUDENT HACKATHONS. OUTREACH 26

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INFRASTRUCTURE AND PARTNERS.  OPERATIONS 27

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THE STUDENT DEVELOPER PACK IS BORN. PROGRAMS 28

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PROBLEM SOLVED?

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RE-SCOOP

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* 33

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HTTPS://WWW.LINUXFOUNDATION.ORG/PUBLICATIONS/ 2018/06/OPEN-SOURCE-JOBS-REPORT-2018/

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OVER $12,000 OF DEVELOPER TOOLS. PARTNERS 37

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REAL-WORLD TOOLS, ENGAGED STUDENTS

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4% OF USERS 39 12% OF COMMITS STUDENTS

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“I FOUND THAT AS I PROGRESS THROUGH MY ACADEMIC AND PROFESSIONAL CAREER, THE STUDENT DEVELOPER PACK IS GROWING WITH ME. HTTPS://BLOG.GITHUB.COM/2018-08-01-HOW-THE-GITHUB- STUDENT-DEVELOPER-PACK-HELPED-THIS-STUDENT-GET-A-TECH- JOB/ 40

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USERS WILL TELL YOU WHAT THEY NEED. SUMMARY 41

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JOHN BRITTON, DEVRELCON TOKYO  HTTPS://SPEAKERDECK.COM/ JOHNDBRITTON/MARKETING-TO- DEVELOPERS 42

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EDUCATE

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IS YOUR AUDIENCE? WHERE 44

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IN THE CLASSROOM.

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⬆* 46 ⬇0

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ARE A MULTIPLIER. TEACHERS 47

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TEACHERS USE GITHUB TO TEACH THEIR CLASSES 20,000 48

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USE GITHUB TO TEACH.

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WORKFLOWS THAT WILL BE USEFUL IN THE WORKPLACE AND OPEN SOURCE. REAL WORLD 51

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AOYAMA GAKUIN UNIVERSITY, JAPAN

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“ 54 FURUHASHI INVOLVES STUDENTS DIRECTLY IN THE OPEN SOURCE COMMUNITIES HE’S A PART OF.

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“ 55 HELP AUTHORITIES DECIDE WHERE TO SEND RESOURCES AND FIND FLOOD AND LANDSLIDE VICTIMS. BY HELPING LOCAL CRISES, THE WORK OF THE CLASS IS ALWAYS RELEVANT AND URGENT.

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S.C.O.O.P

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“HOW DO I RUN MY CLASS ON GITHUB?” SUPPORT 57

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TEACHER GUIDE CONTENT 58

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SPECIAL INTEREST GROUP FOR COMPUTER SCIENCE EDUCATION OUTREACH 59

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TEACHER SWAG BAG OPERATIONS 60

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SOFTWARE TO MAKE USING GITHUB IN THE CLASSROOM EASIER. PROGRAMS 61

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A 2018 SURVEY OF THE GITHUB EDUCATION COMMUNITY SHOWED THAT 48% OF STUDENTS SAID USING GITHUB IN THE CLASSROOM HELPED MAKE THEM FEEL LIKE THEY BELONGED IN THE SOFTWARE DEVELOPMENT FIELD. 63

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MULTIPLIERS EXIST, AND HAVE THEIR OWN NEEDS. SUMMARY 64

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SIGCSE 2018, TEACHER PANEL  HTTPS://YOUTU.BE/GZU8M6YN9-S 65

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EMPOWER

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HOW DO YOU MOTIVATE PEOPLE?

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OPPORTUNITY

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CREATE OPPORTUNITIES

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“HOW CAN I GET A GITHUB WORKSHOP ON MY CAMPUS?” SUPPORT 70

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“HOW CAN I GET INTO OPEN SOURCE?” SUPPORT 71

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“HOW CAN I COME TO GITHUB UNIVERSE?” SUPPORT 72

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GITHUB CAMPUS EXPERTS

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“ KIM NOEL, DEVELOPER ADVOCATE, AUTH0 74 THE GITHUB CAMPUS EXPERTS PROGRAM IS FOSTERING COMMUNITIES THAT PROMOTE LEARNING, BUILDING, AND SHARING IN TECHNOLOGY ON A GLOBAL SCALE.

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75 A CAMPUS EXPERT ENRICHES THE TECHNOLOGY COMMUNITY AT THEIR SCHOOL.

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1. 76 TRAINING FROM GITHUB TO HELP YOU BECOME A LEADER AND BRING PEOPLE TOGETHER.

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“ CAMPUS EXPERT TRAINEE 77 THIS GITHUB CAMPUS EXPERTS TRAINING HAS HELPED ME GREATLY. IT HELPS ME TO CONCENTRATE, IMPROVE MY WRITING SKILL, MY PUBLIC SPEAKING SKILL AND THE WAY I THINK. I HAD NO SERIOUS KNOWLEDGE ABOUT MY COMMUNITY BEFORE I APPLIED, NOW I HAVE THE KEY TO IMPACT MY COMMUNITY

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2. 78 RESOURCES FROM GITHUB TO INSPIRE AND MOTIVATE YOUR PEERS SO THEY CAN LEARN THE SKILLS THEY NEED.

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3. 80 OPPORTUNITIES FROM GITHUB TO HELP YOU TAKE THE NEXT STEP, REACHING MORE PEOPLE, OR FINDING YOUR FUTURE.

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128 EXPERTS IN 27 COUNTRIES

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COMMUNITY & GROWTH

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WHEN DOES GITHUB LOOK BEST? SHOW, DON’T TELL 84

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WHEN YOU SHARE. 85

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WHEN YOU COLLABORATE. 86

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“ KIM NOEL, DEVELOPER ADVOCATE, AUTH0 87 THE GITHUB CAMPUS EXPERTS PROGRAM IS FOSTERING COMMUNITIES THAT PROMOTE LEARNING, BUILDING, AND SHARING IN TECHNOLOGY ON A GLOBAL SCALE.

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CREATING A CONTEXT WHERE GITHUB MAKES SENSE. 88

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PROVIDE OPPORTUNITIES FOR YOUR PRODUCT TO LOOK ITS BEST. SUMMARY 92

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JOE NASH, DEVRELCON LONDON 2017  HTTPS://YOUTU.BE/UDGHLNP13IS 93

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OVERVIEW

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EQUIP EMPOWER EDUCATE

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EQUIP

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USERS WILL TELL YOU WHAT THEY NEED. TURN THOSE ASKS INTO PROGRAMS. S.C.O.O.P 97

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EDUCATE

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DON’T NEGLECT THE TOP DOWN, TELL THE WHOLE STORY.  MULTIPLIERS HAVE UNIQUE NEEDS OF THEIR OWN. MULTIPLIERS 99

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EMPOWER

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OPPORTUNITY IS THE BEST MOTIVATOR. SHOW, NOT TELL. CREATE OPPORTUNITIES FOR YOUR PRODUCT TO ✨SHINE✨ OPPORTUNITY 101