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The collaborative creator Climate, mindset, and mastery. Tom Prior / #CoDes Autumn Edition / 15.10.19 Image credit: https://dribbble.com/shots/3669420-Funfetti-Pattern

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Value & impact Environment & mindset Content & design

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Content Design + Image credit: https://www.rijksmuseum.nl/en/collection/SK-A-4886

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RSA Digital • Simplifying legalese • Removing the burden of understanding • Power of shared tools

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Virgin Holidays • Our strategic crossover • Brand voice and UX • Presenting together

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Pitchup.com • Pair research • A lean content approach • Content in context

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Writers do more than ‘put words on a page’. Designers do more than ‘make things look pretty’. Great digital experiences rely on the bond between language and design. “ ” Amy Leak Writer and Designer: A content-first love story

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The benefits More effective at delivering value More employable More enjoyable to work with

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Collaboration and communication are under-valued and under-cultivated in many organisations. We call them ‘soft skills’, which underplays how important and — and how difficult — they are. “ ” Lauren Pope Art and copy: bridging the gap between design and content

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Content Design Marketing CRO SEO Engineering CX Product Biz dev Image credits: Photos by John Westrock and Denys Nevozhai on Unsplash

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Becoming collaborative

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Think of a time.. Image credit: https://www.rijksmuseum.nl/en/collection/RP-P-1937-224

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Environment Mindset Image credits: Photos by Dylan Nolte and Alex Holyoake on Unsplash

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Psychological safety Image credit: Photo by Vinicius Henrique on Unsplash

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The foundation of high-performing teams Google re:Work https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/

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Psychological safety is a belief that one will not be punished or humiliated for speaking up with ideas, questions, concerns or mistakes. “ ”Amy Edmondson Harvard Business School Professor https://www.youtube.com/watch?v=LhoLuui9gX8

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Simply put, it's an interpersonal environment where people believe their voice is welcome. “ ” Amy Edmondson Harvard Business School Professor https://www.youtube.com/watch?v=LhoLuui9gX8

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Amy Edmondson’s Psychological Safety Be curious We are working to learn Acknowledge your fallibility

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Measure • Are mistakes held against us? • Is it easy to raise difficult issues and problems? • Are people rejected from participation because they have an alternative viewpoint? • It is safe to take a risk on this team? • It is difficult to ask other members of this team for help? Image credit: Photo by Patricia Serna on Unsplash

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Lead by example.

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Model behaviour • Seek out alternative viewpoints • Advocate other disciplines • Ask questions, especially naive ones • Listen actively for answers • Invite feedback on your work and approach • Be candid, and constructive

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https://www.radicalcandor.com/

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The art of critique

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https://clearleft.com/posts/critique-your-shortcut-to-better-designs

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Dogma

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Dogmatism is counterproductive and dangerous, but it can provide temporary, artificial certainty and illusory comfort in unpredictable times. “ ” Don Ambrose Ph.D Professor of graduate education at Rider University https://www.amazon.co.uk/Dogmatic-Creativity-Higher-Level-Educational-Psychology/dp/0415894603

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Value & impact Environment & mindset Content & design

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Demystify our job titles

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Run a premortem Image credit: Photo by Elena Koycheva on Unsplash

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Research together Image credit: Photo by Nicolas Weldingh on Unsplash

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Deliverables for direction Image credit: Photo by Stock Photography on Unsplash

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Page tables https://uxplanet.org/when-user-needs-get-lost-in-feedback-b1236bffac19

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Priority guides https://alistapart.com/article/priority-guides-a-content-first-alternative-to-wireframes/

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Share your tools

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https://www.figma.com/

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Share your tools. https://www.figma.com/c/plugin/735770583268406934/Google-Sheets-Sync

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Present together Image credit: Photo by Daniil Kuželev on Unsplash

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Space for deep work Image credit: Photo by Mark Asthoff on Unsplash

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Practice. Patience. Image credit: Photo by Justine de Gennes on Unsplash

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Thank you @tomprior thomasprior.co.uk tompriordesign@gmail.com Special thanks to Rachel McConnell, Peter Winchester, Lorraine Heller, and Claire Fellows for their help in putting together this talk. Image credit: https://dribbble.com/shots/3669420-Funfetti-Pattern