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GETTING STARTED WITH MULTILINGUAL WEBSITES ON WORDPRESS WordCamp Asheville ~ June 2017 Karl Hudson Phillips // @khudsonphillips

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Who Am I? Hybrid Designer/Developer Charleston, SC

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Who Am I? I’m from the country of Trinidad and Tobago

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Who Am I?

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Who Am I? Founded Charleston’s WordPress User Group in 2011 and led until 2015

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Who Am I? Co-Organizer of Refresh Charleston refreshcharleston.com

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Who Am I? Program Chair for Syntax Conference syntaxcon.com

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Who Am I? Program Chair for Revolve Conference revolveconf.com

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GETTING STARTED WITH MULTILINGUAL WEBSITES ON WORDPRESS

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What is a Multilingual Website? A multilingual website is one that offers content in more than one language.

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Reasons Against Multilingual Sites 1. It won’t necessarily increase your profits

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Reasons Against Multilingual Sites 1. It won’t necessarily increase your profits 2. It won’t be adequate if you can’t offer services in the other language(s)

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Reasons Against Multilingual Sites 1. It won’t necessarily increase your profits 2. It won’t be adequate if you can’t offer services in the other language(s) 3. It requires more effort, maintenance, and may cost more money

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Reasons For Multilingual Sites 1. Reach a wider audience by making content more accessible

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Reasons For Multilingual Sites 1. Reach a wider audience by making content more accessible 2. Removing barriers to non-native English speakers shows your intent to serve other audiences

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Options: Making a Site Multilingual 1. Using Automatic Machine Translations

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Options: Making a Site Multilingual 1. Using Automatic Machine Translations - Cheapest option - Almost no work at all - Translations often don’t make much sense

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Options: Making a Site Multilingual 1. Using Automatic Machine Translations - GTranslate (plugin) - JetPack (plugin) - Google Translate Widget

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Options: Making a Site Multilingual 1. Using Automatic Machine Translations 2. Manually Creating Content

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Options: Making a Site Multilingual 1. Using Automatic Machine Translations 2. Manually Creating Content - No browser detection - No string translations - Requires more work to keep things linked

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Options: Making a Site Multilingual 1. Using Automatic Machine Translations 2. Manually Creating Content 3. Using a WordPress Plugin

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Options: Making a Site Multilingual 1. Using Automatic Machine Translations 2. Manually Creating Content 3. Using a WordPress Plugin - WPML - Polylang

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WPML VS. POLYLANG for Multilingual WordPress Websites

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WPML - A Premium Plugin ● Most well-supported multilingual plugin

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WPML - A Premium Plugin ● Most well-supported multilingual plugin ● Allows translation of pages, posts, custom types, taxonomy, menus & more

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WPML - A Premium Plugin ● Most well supported multilingual plugin ● Allows translation of pages, posts, custom types, taxonomy, menus & more ● Every theme or plugin that uses the WordPress API runs multilingual with WPML

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WPML - A Premium Plugin ● Multilingual Blog - $29 ($15 renewal) - Translation of posts, pages, custom types, tags, categories, and custom taxonomy - Translates menus - Browser language detection

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WPML - A Premium Plugin ● Multilingual CMS - $79 ($39 renewal) - Translation of custom fields - E-Commerce Support - Translate Widgets, - CMS Navigation, sticky links

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WPML - A Premium Plugin ● Multilingual CMS Lifetime - $195 (no renewal needed)

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WPML - A Premium Plugin More information at WPML.org

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Polylang - A Freemium Plugin ● The basic version is free

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Polylang - A Freemium Plugin ● The basic version is free ● Allows translation of posts, pages, media, categories, post tags, menus, widgets.

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Polylang - A Freemium Plugin ● The basic version is free ● Allows translation of posts, pages, media, categories, post tags, menus, widgets. ● Includes a customizable language switcher is provided as a widget or in the nav menu

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Polylang - A Freemium Plugin ● Custom post types, custom taxonomies, sticky posts and post formats, RSS feeds and all default WordPress widgets are supported.

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Polylang - A Freemium Plugin ● Not as well-supported as WPML

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Polylang - A Freemium Plugin ● Not as well-supported as WPML ● In most many cases, this is all you may need

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Polylang - A Freemium Plugin ● Basic version - $0

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Polylang - A Freemium Plugin ● Basic version - $0 ● Polylang Pro (1 site) - 99.00€ ● Polylang Pro (3 sites) - 198.00€ ● Polylang Pro (25 sites) - 495.00€

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Polylang - A Freemium Plugin More information at Polylang.pro

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A Quick demonstration w/ POLYLANG

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Additional Considerations ● Plugin planning is necessary (compatibility)

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Additional Considerations ● Plugin planning is necessary (compatibility) ● Is the site small or large (affects level of effort)

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Additional Considerations ● Plugin planning is necessary (compatibility) ● The amount of content on the website (affects level of effort) ● Assess your Current vs Potential audience

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Contact Information ● [email protected] ● twitter.com/khudsonphillips ● linkedin.com/in/karlhudsonphillips

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Questions & Answers